Bachelor of Tourism Marketing
Course Overview
The Bachelor of Tourism Marketing is a degree-level qualification LOU's online platform through LOU's virtual learning environment, giving students worldwide access to strategic thinking, research methodology, and industry-informed practice at London academic standards. Running across 36 months full (top-up routes available for holders of a UK Higher Diploma), this programme is designed for motivated learners who need accessible via LOU's virtual learning environment without compromising on the quality or depth of their studies. Every component of the Bachelor of Tourism Marketing is recorded sessions available on demand, from live sessions with expert tutors to recorded materials and a comprehensive flexible online study.
By completing the Bachelor of Tourism Marketing, you will have the knowledge, skills, and professional grounding to write academically about tourism marketing confidently, critically evaluate industry frameworks at a degree-level standard, and apply your learning directly to real-world contexts across tourism & international travel. Graduates progress equipped with a solid understanding of strategic thinking, research methodology, and industry-informed practice and a recognised online qualification from London Online University.
Key Features
- LOU's online platform through LOU's virtual learning environment, combining recorded sessions available on demand and flexible online study
- Aligned with Tourism Management Institute (TMI) professional standards and curriculum frameworks
- Course content informed by International Air Transport Association (IATA) guidelines and industry expectations
- Comprehensive virtual tutorial sessions including academic resources, practitioner publications, and case study libraries
- Accessible via LOU's virtual learning environment with qualified tutors and fellow learners across the globe
- Direct progression pathway into the LOU Master's in Tourism Marketing
- Industry references drawn from United Nations World Tourism Organisation (UNWTO) and other internationally recognised professional bodies
What You Will Learn
- Write academically about the core principles and theoretical foundations of tourism marketing
- Critically evaluate practical approaches to key challenges in tourism marketing
- Research and analyse the regulatory, ethical, and professional frameworks relevant to tourism & international travel
- Synthesise evidence on data, research, and industry information to inform decisions in tourism marketing
- Strategically plan communication, stakeholder engagement, and professional presentation skills
- Apply quantitative methods to contemporary trends, emerging technologies, and global developments in tourism marketing
- Develop evidence-based insights into a degree-level portfolio of skills and knowledge valued by employers in tourism & international travel
Who This Course Is For
- Learners who wish to complete a full UK degree in tourism marketing via an entirely online route
- Learners based internationally who require LOU's online platform at London academic standards
- Career changers aiming to enter or pivot within the tourism & international travel sector
- Employees in tourism & international travel organisations who need virtual tutorial sessions alongside full-time work
- Professionals who benefit from accessible via LOU's virtual learning environment to balance study commitments with existing responsibilities
Career Pathways
- Tourism Manager
- Travel Agency Manager
- Global Travel Business Director
- Tourism Policy Advisor
- Heritage and Cultural Tourism Manager
- Destination Marketing Manager
- Regional Tourism Director
LOU's dedicated online career support service provides virtual CV coaching, LinkedIn profile guidance, and online interview preparation to help Bachelor of Tourism Marketing graduates secure rewarding roles in tourism & international travel organisations across the UK and internationally.
Entry Requirements
- A-Levels (BBC or above) or IB (26+ points) or equivalent overseas qualifications
- A completed UK Higher Diploma or Advanced Diploma for top-up routes
- IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
- Personal statement outlining online learning goals and career objectives
- Two academic or professional references
Why Study at LOU
LOU — London Online University — is an online-first division of Harold International College of London, designed for students and working professionals worldwide who want to study at London academic standards without relocating. Every programme is delivered entirely through LOU's virtual learning environment, combining live online lectures, recorded sessions available on demand, and digital library access.
LOU's curriculum is written and reviewed by industry practitioners across all ten disciplines and is built to give online learners the same depth, rigour and career-relevant knowledge as campus-based study. Virtual tutorial sessions, peer collaboration tools and live Q&A sessions with tutors ensure an engaged, supported learning experience accessible via LOU's virtual learning environment.
Apply for Bachelor of Tourism Marketing
Apply for your LOU online Bachelor degree and study from anywhere in the world and take the next step in your tourism marketing career with the Bachelor of Tourism Marketing from London Online University. This qualification is LOU's online platform, meaning you can advance your expertise and build a recognised London academic credential from wherever you are in the world. Enrol Now
