How long is the BA in Airline Customer Relations Management?

The BA in Airline Customer Relations Management runs 36 months full honours. A Higher Diploma or Advanced Diploma holder can take a shorter top-up route into the final year.

How is the BA delivered?

You can study the BA in Airline Customer Relations Management online, on-campus in London, or by distance learning, with a placement component supported by the LSAAM careers team.

Is the BA recognised in UK aviation?

Yes. The BA in Airline Customer Relations Management is aligned with ICS, ITT and CAA frameworks and articulates into LSAAM Master's routes.

What entry requirements apply?

You need A-Levels (BBC+) or IB (26+) or an LSAAM Higher/Advanced Diploma for top-up. International applicants need IELTS 6.0 overall with no band under 5.5.

How much does the BA cost and are payment plans available?

Current fees for the BA in Airline Customer Relations Management are on the LSAAM admissions page, with annual and monthly plans and international early-bird discounts available.

BA Airline Customer Relations Mgmt | LSAAM | Harold International College of London

Course Overview

The BA in Airline Customer Relations Management is a full honours degree of 36 months (with top-up routes for Higher Diploma holders) designed to produce graduates who can step into airline customer relations, experience design and complaints management roles. You will study experience strategy, service recovery, loyalty, complaints operations and the interface between customer and commercial teams, with a placement year at a UK carrier or travel intermediary. The syllabus is aligned with the frameworks of the Institute of Customer Service (ICS), the Institute of Travel and Tourism (ITT) and the UK Civil Aviation Authority (CAA).

By graduation you will be a placement-experienced honours graduate ready to step into airline customer experience and relations roles at UK carriers.

The BA is delivered across three years with a mix of theory, applied projects, an industry placement and a final-year dissertation. Placement students spend structured time inside a UK aviation employer producing evidence for a placement portfolio, and the final year delivers a substantial written dissertation that can be used to support Master apostrophes applications or graduate scheme interviews.

The final year focuses on independent research, an integrated leadership project and the dissertation. You will develop original research questions, engage with UK and international aviation research literature and produce a written dissertation that can support Master applications, graduate scheme interviews and internal promotion cases. Placement students bring genuine industry evidence into the dissertation to enrich its findings.

Delivery is available on-campus, online and by distance learning, with a mix of theory, applied projects, an industry placement supported by the LSAAM careers team and a final-year dissertation. Top-up routes for Higher Diploma and Advanced Diploma holders allow qualified applicants to enter directly at the appropriate year with credit.

Key Features

Top-up routes for Higher Diploma and Advanced Diploma holders
Placement matching support from the LSAAM careers team
Structured research-methods teaching in Year 3
Final-year executive-track leadership project
Graduate careers package with mock assessment centres
Dissertation supervision by aviation practitioners
Full honours BA aligned with ICS, ITT and CAA passenger frameworks
Placement year with a UK airline group or travel intermediary
Focus on experience, complaints, loyalty and service recovery
Written by former airline customer relations heads
Flexible on-campus, online and distance-learning routes
Direct articulation into LSAAM Master's routes

What You Will Learn

Design and defend an honours research question
Present a leadership project to an internal LSAAM panel
Complete a placement portfolio for a UK aviation employer
Produce and defend an honours-level dissertation
Design experience across cabin, digital, ground and loyalty
Own graduate-level complaints and recovery reviews
Read and act on NPS, CSAT and passenger insight data
Interface customer relations with commercial and operations
Complete a placement with a UK airline or intermediary
Follow CAA passenger-rights and refund regimes
Prepare structured customer strategy board packs
Support accessibility, inclusion and net-zero commitments

Who This Course Is For

Career-changers with a first degree seeking a UK-specific aviation credential and placement
Ambitious students who want a full honours aviation degree with a real UK placement
Post-Higher Diploma students topping up to a full honours degree
A-Level and IB entrants targeting a UK airline experience career
International students seeking a UK-recognised customer relations degree
Career changers with a strong statement of purpose

Career Pathways

Airline Customer Experience Manager
Airline Customer Relations Analyst
Airline Service Delivery Analyst
Airline Loyalty Programme Analyst
Airline Communications Analyst
Airline Brand Analyst
Airline Complaints Team Lead

LSAAM's careers service supports every BA student with placement setup, CV, LinkedIn, mock-interview coaching and introductions to UK airline groups and travel intermediaries hiring graduates. BA students take part in a full graduate scheme readiness programme, including assessment centre practice, group exercise coaching and structured introductions to graduate schemes at UK airline groups and London airports.

BA graduates enter the UK aviation employment market alongside candidates from long-established aviation departments, and the LSAAM careers service supports them with a targeted graduate-scheme readiness programme covering CV, LinkedIn, group exercise coaching, mock assessment centres and structured introductions to graduate hiring managers across UK airline groups, London airports, ground handling providers, travel intermediaries and aviation consultancies.

Entry Requirements

A-Levels (BBC or above) or IB (26+ points) or equivalent overseas qualifications
A completed Higher Diploma or Advanced Diploma for top-up routes
IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
Personal statement outlining career objectives in the airline or airport sector
Two academic or professional references

Why Study at LSAAM

LSAAM is the London School of Aviation & Airport Management, a specialist division of Harold International College of London focused on the commercial and passenger-experience disciplines behind modern airlines. Programmes are aligned with recognised UK and international aviation bodies including IATA, the UK CAA, ITT, ICS and the RAeS, giving your BA credible weight.

Content is authored by former airline customer relations heads and delivered on-campus, online and via distance learning to suit working professionals and international students.

BA students at LSAAM benefit from a graduate-ready package including CV clinics, mock assessment centres, placement matching support and dissertation supervision from experienced aviation practitioners, so you leave with proof of your ability to work in the sector.

The Bachelor route is the anchor of the LSAAM articulation model, giving you an honours degree that combines the operational vocabulary of the Diploma pathway with the strategic and research skills needed at Master level. Every BA graduate is eligible for direct entry into an LSAAM Master route, either immediately after graduation or after a few years of industry experience.

Apply for BA in Airline Customer Relations Management

Applications are reviewed on a rolling basis and the BA in Airline Customer Relations Management is available on standard undergraduate intakes. Apply for your full LSAAM undergraduate aviation degree. The LSAAM admissions team supports every BA applicant with document review, personal statement guidance, English-language advice and structured payment planning, so home and international students can move from enquiry to confirmed place efficiently. Enrol Now