MSc in Aviation Marketing Management
Course Overview
This Master's degree Aviation Marketing Management is a 12 to 18 months full postgraduate route programme that is an executive-level postgraduate degree preparing senior aviation marketing and commercial leaders for director-track roles at UK and international airlines and airports. It sits within the Aviation Management & Operations department at the London School of Aviation & Airport Management (LSAAM) and is aligned with Chartered Institute of Marketing (CIM) executive standards, IATA commercial themes and Chartered Management Institute (CMI) executive standards.
By the end of the MSc in Aviation Marketing Management, you will be able to lead a strategic marketing portfolio at director level and complete a research-informed dissertation on a live UK aviation marketing question. Assessment blends applied assignments, reflective portfolio work and a course project set against a live UK aviation scenario, so every graduate leaves with credible evidence they can share with UK airline recruiters, London airport operators and international aviation employers.
Delivery draws on the operational realities of UK aviation marketing management (MSc), using reference frameworks from Royal Aeronautical Society (RAeS), Civil Aviation Authority (CAA), International Air Transport Association (IATA) rather than generic business content. The Master is taught by former airline and airport practitioners and paced so that working students can complete assessment work alongside employment.
Key Features
The MSc in Aviation Marketing Management is built around a small number of design principles that keep the curriculum authentic to UK aviation marketing management (MSc) practice and useful for real airline, airport and integrated aviation employers. Every feature is expressed in operational language that maps directly to what recruiters and hiring managers look for.
- Executive-level MSc in aviation marketing for UK and international candidates
- Reference to Chartered Institute of Marketing (CIM) executive standards
- Strategic study of brand, route, ancillary and digital marketing
- Chartered Management Institute (CMI) executive leadership pathway
- Applied research-informed dissertation on a live UK question
- Executive-level career service and international employer introductions
- Case studies from UK carriers and international operators
What You Will Learn
By the time you complete the MSc in Aviation Marketing Management you will have worked through a defined set of applied aviation marketing management (MSc) outcomes. Each outcome is written as a practical capability rather than a theoretical concept, so you can demonstrate the skill in an interview, on a placement or in a live shift.
- Lead a strategic marketing portfolio at director level
- Complete a research-informed dissertation on a UK aviation marketing challenge
- Interpret CIM executive standards and IATA commercial themes
- Apply CMI executive leadership behaviours
- Contribute at board level to route and network commercial decisions
- Advise senior leadership on strategic marketing risk
- Interpret and present strategic commercial evidence
- Coordinate executive-level partner and destination engagement
Who This Course Is For
The MSc in Aviation Marketing Management is designed for a specific set of applicants who typically share a clear career direction into aviation marketing management (MSc). If you recognise yourself in the profiles below, this Master route is likely to fit your goals well.
- Aviation marketing heads of department moving into director-track roles
- Senior consultants serving UK and international carriers
- International postgraduate applicants targeting executive commercial careers
- Career changers with a strong senior marketing background
Career Pathways
- Aviation Marketing Manager
- Head of Aviation Operations
- Aviation Operations Manager
- Air Transport Manager
- Aviation Safety Officer
- Aviation Security Manager
The MSc in Aviation Marketing Management is designed for executive-track candidates targeting director-level roles, consultancy positions and policy or advisory posts. Master's graduates use their dissertation, portfolio and executive references to move into senior leadership across UK carriers, London airports, aviation consultancies and international operators. The LSAAM career service supports every student on the MSc in Aviation Marketing Management with CV, LinkedIn and interview coaching, mock assessment centres and structured introductions to UK carriers, London airports, ground handling providers, cargo operators and aviation consultancies.
Entry Requirements
Entry to the MSc in Aviation Marketing Management follows the LSAAM Master standard. Applicants who meet these requirements can proceed directly to application; borderline candidates are welcome to contact the LSAAM admissions team for a pre-application review of their aviation marketing management (MSc) background.
- A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
- Applicants without a first degree may be considered with 5+ years of senior airline or airport experience
- IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
- A 500-word research statement covering the applicant's chosen area of aviation specialisation
- Two academic or professional references and a short interview
Why Study at LSAAM
LSAAM is the specialist aviation division of Harold International College of London and its Master's cohort is drawn from senior airline, airport and aviation practitioners in the UK and internationally. Every route is research-informed, delivered by former airline operations managers, airport duty managers and aviation safety officers, and supported by an executive-level career service.
Postgraduate students benefit from research supervision, executive mentoring and structured introductions to UK carriers, London airports, aviation consultancies and international aviation employers.
The postgraduate cohort receives research supervision from practising aviation professionals, structured executive mentoring and access to an alumni network of senior airline, airport and consultancy leaders, giving every Master's graduate a credible route into the next phase of their aviation career.
Apply for MSc in Aviation Marketing Management
The MSc in Aviation Marketing Management is designed for applicants ready to commit to a professionally referenced UK aviation qualification. Applications are open on a rolling basis across on-campus, online and distance-learning routes, and the LSAAM admissions team is available to support your application from enquiry through enrolment.
If you are targeting director-track roles, consultancy positions or policy and advisory posts, this Master's is the LSAAM executive route combining research, portfolio and network into a single postgraduate award. Advance into executive aviation leadership with LSAAM on the MSc in Aviation Marketing Management route and secure your place in the next available LSAAM intake. Enrol Now.
















