Certificate in Hospitality Sales Basics — Certificate at London School of Culinary Arts and Hospitality Management

Certificate in Hospitality Sales Basics


Course Overview

The Certificate in Hospitality Sales Basics is a UK Level 3 introductory course of 3 to 6 months designed for new entrants to hospitality sales, front-of-house upsell and enquiry conversion. Delivered on-campus in central London, online and by distance learning, the Certificate is aligned with UKHospitality and Institute of Hospitality commercial competencies.

By the end of the programme you will handle a corporate group enquiry from first contact through to booking, upsell F&B and rooms features to walk-in guests, and produce a short sales pitch for a real London venue.

Key Features

  • Alignment with UKHospitality, Institute of Hospitality and HOSPA commercial practice.
  • Modules across enquiry handling, telephone conversion and upselling in service.
  • Live role-play and voice-recorded enquiry response feedback.
  • Named programme tutor across on-campus, online and distance study.
  • Structured articulation into LSCAHM Diploma-level programmes.
  • Access to LSCAHM careers advisers from day one.

What You Will Learn

  • Answer a corporate or leisure enquiry with structured qualifying questions.
  • Convert a group enquiry into a confirmed booking with a written proposal.
  • Upsell rooms, F&B outlets, events and add-on services in live service.
  • Use hotel and restaurant sales terminology confidently.
  • Track daily conversion, average spend and lead pipeline in a simple sales log.
  • Handle objections and rate resistance in a controlled voice.
  • Prepare a written offer aligned to a customer brief.
  • Present a short sales pitch for a real London venue.

Who This Course Is For

  • School leavers and career changers entering hospitality sales.
  • Front-of-house staff exploring sales, events and reservations pathways.
  • International applicants seeking a UK Level 3 hospitality sales credential.
  • Working hospitality staff preparing for Diploma-level study.

Career Pathways

  • Reservations Agent
  • Group Sales Coordinator (entry)
  • Guest Relations Officer
  • Events Sales Assistant
  • Hospitality Marketing Assistant

The LSCAHM careers service supports Certificate graduates into UK hotel reservations offices, restaurant group sales teams and event operator sales desks.

Entry Requirements

  • GCSE English at grade 4/C or equivalent; open access for mature applicants at admissions review.
  • No prior study of hospitality sales required as this Certificate is designed as a first-entry route.
  • IELTS 5.5 overall (no band below 5.0) for non-native English speakers, or equivalent.
  • A short personal statement of 250 words describing your interest in hospitality sales.
  • International applicants supported through visa, accommodation and English-language guidance.

Why Study at LSCAHM

LSCAHM is a specialist division of Harold International College of London teaching in small, tutor-visible cohorts, and hospitality sales is taught alongside the F&B, rooms and events service the sales team represents.

Central London places luxury hotel groups, restaurant sales teams, event operators, UKHospitality and the Institute of Hospitality within a short tube ride of every classroom.

Apply for Certificate in Hospitality Sales Basics

Start with a UK Level 3 Certificate at LSCAHM. Rolling intakes, early applications receive the widest choice of tutors and elective modules. Enrol Now.

Frequently asked questions.

Common questions about Certificate in Hospitality Sales Basics.

The Certificate in Hospitality Sales Basics runs 3 to 6 months across on-campus, online and distance learning modes at LSCAHM.

The Certificate in Hospitality Sales Basics is delivered on-campus in central London, online and by distance learning with named programme tutor support.

Yes. The Certificate in Hospitality Sales Basics sits at UK Level 3 and is aligned with UKHospitality, Institute of Hospitality and HOSPA commercial competencies.

GCSE English at 4/C or equivalent, IELTS 5.5 for non-native English speakers, and a 250-word personal statement about your interest in hospitality sales.

LSCAHM offers instalment plans, employer sponsorship routes and international scholarship consideration for the Certificate in Hospitality Sales Basics.