Certificate in Hospitality Sales Basics
Course Overview
The Certificate in Hospitality Sales Basics is a UK Level 3 introductory course of 3 to 6 months designed for new entrants to hospitality sales, front-of-house upsell and enquiry conversion. Delivered on-campus in central London, online and by distance learning, the Certificate is aligned with UKHospitality and Institute of Hospitality commercial competencies.
By the end of the programme you will handle a corporate group enquiry from first contact through to booking, upsell F&B and rooms features to walk-in guests, and produce a short sales pitch for a real London venue.
Key Features
- Alignment with UKHospitality, Institute of Hospitality and HOSPA commercial practice.
- Modules across enquiry handling, telephone conversion and upselling in service.
- Live role-play and voice-recorded enquiry response feedback.
- Named programme tutor across on-campus, online and distance study.
- Structured articulation into LSCAHM Diploma-level programmes.
- Access to LSCAHM careers advisers from day one.
What You Will Learn
- Answer a corporate or leisure enquiry with structured qualifying questions.
- Convert a group enquiry into a confirmed booking with a written proposal.
- Upsell rooms, F&B outlets, events and add-on services in live service.
- Use hotel and restaurant sales terminology confidently.
- Track daily conversion, average spend and lead pipeline in a simple sales log.
- Handle objections and rate resistance in a controlled voice.
- Prepare a written offer aligned to a customer brief.
- Present a short sales pitch for a real London venue.
Who This Course Is For
- School leavers and career changers entering hospitality sales.
- Front-of-house staff exploring sales, events and reservations pathways.
- International applicants seeking a UK Level 3 hospitality sales credential.
- Working hospitality staff preparing for Diploma-level study.
Career Pathways
- Reservations Agent
- Group Sales Coordinator (entry)
- Guest Relations Officer
- Events Sales Assistant
- Hospitality Marketing Assistant
The LSCAHM careers service supports Certificate graduates into UK hotel reservations offices, restaurant group sales teams and event operator sales desks.
Entry Requirements
- GCSE English at grade 4/C or equivalent; open access for mature applicants at admissions review.
- No prior study of hospitality sales required as this Certificate is designed as a first-entry route.
- IELTS 5.5 overall (no band below 5.0) for non-native English speakers, or equivalent.
- A short personal statement of 250 words describing your interest in hospitality sales.
- International applicants supported through visa, accommodation and English-language guidance.
Why Study at LSCAHM
LSCAHM is a specialist division of Harold International College of London teaching in small, tutor-visible cohorts, and hospitality sales is taught alongside the F&B, rooms and events service the sales team represents.
Central London places luxury hotel groups, restaurant sales teams, event operators, UKHospitality and the Institute of Hospitality within a short tube ride of every classroom.
Apply for Certificate in Hospitality Sales Basics
Start with a UK Level 3 Certificate at LSCAHM. Rolling intakes, early applications receive the widest choice of tutors and elective modules. Enrol Now.
















