How long is the Advanced Diploma in Hospitality CRM Strategy?

The Advanced Diploma in Hospitality CRM Strategy at LSHRM runs over 12 to 15 months, delivered flexibly to suit working students and international applicants studying with LSHRM.

How is the Advanced Diploma in Hospitality CRM Strategy delivered?

The Advanced Diploma in Hospitality CRM Strategy is delivered across on-campus, online and distance-learning routes, so students can join the Advanced Diploma in Hospitality CRM Strategy from London or overseas.

Is the Advanced Diploma in Hospitality CRM Strategy recognised in the UK?

Yes. The Advanced Diploma in Hospitality CRM Strategy is a UK-aligned Advanced Diploma (UK Level 5-equivalent) programme referenced against LSHRM's partner professional bodies, giving graduates credible evidence of structured hospitality study.

What are the entry requirements for the Advanced Diploma in Hospitality CRM Strategy?

Applicants to the Advanced Diploma in Hospitality CRM Strategy need to meet the standard LSHRM Advanced Diploma (UK Level 5-equivalent) entry criteria covering prior study, English proficiency and a short statement of interest. Full details sit in the Entry Requirements section above.

What does the Advanced Diploma in Hospitality CRM Strategy cost and is funding available?

Tuition for the Advanced Diploma in Hospitality CRM Strategy varies by delivery mode and intake. LSHRM offers instalment plans, employer-sponsored routes and scholarship support for eligible students on the Advanced Diploma in Hospitality CRM Strategy.

Advanced Diploma in Hospitality CRM Strategy | LSHRM | Harold International College of London

Course Overview

The Advanced Diploma in Hospitality CRM Strategy is designed for practitioners taking the operational-to-managerial step in digital hospitality & technology. Running over 12 to 15 months, this UK Level 5-equivalent route develops the strategic operations, guest-experience leadership and revenue-thinking associated with senior roles.

The Advanced Diploma in Hospitality CRM Strategy is anchored in LSHRM's Level 5-equivalent assessment framework, combining structured written work, applied projects and reflective portfolios that document leadership growth from operational execution to strategic contribution.

By the end of the Advanced Diploma in Hospitality CRM Strategy, students combine operational maturity with an emerging strategic outlook, preparing them for senior operational and department-head roles.

Key Features

Tutors drawn from hotel operations, revenue leadership, housekeeping direction and hospitality technology backgrounds
Dedicated career service support with introductions to London hotel groups, luxury resort operators and boutique brands
Content referenced against TechUK and Chartered Institute of Marketing (CIM) standards where credible for the Advanced Diploma in Hospitality CRM Strategy
Clear articulation into further LSHRM routes so students can plan their long-term progression beyond the Advanced Diploma in Hospitality CRM Strategy
UK-aligned Advanced Diploma (UK Level 5-equivalent) programme referenced against the UKHospitality and other LSHRM partner professional bodies
Flexible delivery across on-campus, online and distance-learning routes so students can join the Advanced Diploma in Hospitality CRM Strategy from anywhere

What You Will Learn

Apply CRM roadmap design inside a professional digital hospitality & technology context
Use segmentation strategy inside a professional digital hospitality & technology context
Develop lifecycle campaigns inside a professional digital hospitality & technology context
Plan loyalty programme architecture inside a professional digital hospitality & technology context
Evaluate data governance for hotels inside a professional digital hospitality & technology context
Design leading cross-department coordination and handovers inside a professional digital hospitality & technology context
Deliver reading and acting on operational and financial KPIs inside a professional digital hospitality & technology context
Coordinate designing and refining departmental SOPs inside a professional digital hospitality & technology context

Who This Course Is For

Employed team leaders seeking a UK-aligned Advanced Diploma
Supervisors targeting departmental management roles in digital hospitality & technology
Diploma-holders progressing to Level 5-equivalent study
Experienced hospitality practitioners without formal qualifications

Career Pathways

Hotel Data Scientist
PMS Administrator
Revenue Systems Analyst
CRM Manager
Guest Experience Technology Lead
Hospitality Data Analyst
Digital Marketing Manager

LSHRM's careers service supports students on the Advanced Diploma in Hospitality CRM Strategy with CV and LinkedIn review, interview coaching and structured introductions to London hotel groups, international resort operators, boutique brands and the wider hospitality supply chain relevant to digital hospitality & technology. Graduates of the Advanced Diploma in Hospitality CRM Strategy are supported into first roles, progression roles and onward LSHRM study, with alumni progressing across cluster hotels, luxury properties, revenue-management platforms, integrated resort operators and hospitality consultancies. Career workshops, employer briefings and applied projects are all linked back to the Advanced Diploma in Hospitality CRM Strategy so that every student ends the programme with employer-ready evidence of what they can do.

Entry Requirements

A completed LSHRM Diploma or equivalent Level 4 qualification
Alternatively, 2+ years of relevant hospitality, hotel or resort experience with a strong statement of purpose
IELTS 6.0 or equivalent English proficiency for international applicants
Two academic or professional references
Access to a computer and reliable internet for online delivery

Why Study at LSHRM

LSHRM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree - with Master's routes for those aiming at general management, executive and consultancy roles.

Every LSHRM programme is aligned with recognised UK professional bodies including the Institute of Hospitality, UKHospitality, HOSPA and the British Institute of Innkeeping, so graduates step into the sector with credible, industry-referenced study behind them.

For students on the Advanced Diploma in Hospitality CRM Strategy specifically, LSHRM combines this professional-body alignment with tutor expertise across digital hospitality & technology and a career service tuned to the Advanced Diploma (UK Level 5-equivalent) entry point, so the Advanced Diploma in Hospitality CRM Strategy sits inside a coherent, industry-referenced study experience. Every module on the Advanced Diploma in Hospitality CRM Strategy is designed to leave learners with usable skills and documented evidence, whether they are preparing for a first UK hospitality role or a senior appointment in an international group.

Apply for Advanced Diploma in Hospitality CRM Strategy

Applications for the Advanced Diploma in Hospitality CRM Strategy are open for the upcoming intake at LSHRM in central London. Progress into supervisory and strategic hospitality practice and join a UK-aligned Advanced Diploma (UK Level 5-equivalent) route in digital hospitality & technology. Our admissions team will guide you through required documents, English-language options and available scholarships, and will map the Advanced Diploma in Hospitality CRM Strategy against the wider LSHRM articulation pathway so you can see how this qualification connects cleanly to your next step. Book a call with an LSHRM admissions adviser to check your fit for the Advanced Diploma in Hospitality CRM Strategy and reserve your place on the next intake. Enrol Now.