Certificate in Tourism Marketing Basics

Course Overview

The Certificate in Tourism Marketing Basics is a foundation programme of 3 to 6 months delivered by LSHRM. It introduces marketing for tourism and hospitality settings, covering audiences, channels, messaging and simple digital tools used to promote hotels, resorts and destinations. Content is aligned with Chartered Institute of Marketing (CIM), Tourism Society and Institute of Data and Marketing (IDM) references.

By the end of the certificate you will be confident describing tourism audiences, matching them with digital and offline channels, and supporting a marketing coordinator with content, social posts and simple email campaigns.

The certificate is structured around short weekly modules with practical activities, quizzes and a final assessment covering audiences, channels, content, social and simple email campaigns. Tutors provide feedback on written responses and short scenario tasks throughout the programme, so learners build real confidence in tourism marketing basics.

Modules across the Tourism Marketing Basics programme are delivered in short weekly units with practical activities anchored to real hotel workflows, and every intake sits within a wider LSHRM cohort that combines learners from London, the UK regions and international markets. Tutor contact hours are protected across each week, with dedicated office-hour slots and asynchronous forum support so that Tourism Marketing Basics learners never lose momentum between modules.

On completion, Tourism Marketing Basics learners can progress into the LSHRM Diploma, moving from foundation entrant standard into practitioner territory without repeating material. Every Tourism Marketing Basics student is also supported by the LSHRM alumni network, which gathers hospitality professionals from London hotel groups, resort operators and hospitality technology firms across the UK and further afield.

Key Features

• Foundation tourism marketing syllabus
• CIM, Tourism Society and IDM references
• Audience mapping walkthroughs
• Digital and offline channel introductions
• Content, social and email walkthroughs
• Online, on-campus and distance-learning delivery
• Articulation into LSHRM Diploma programmes
• Short weekly module structure with practical activities
• Quizzes and scenario tasks with tutor feedback
• Final assessment covering tourism marketing knowledge
• Digital certificate of completion recognised by LSHRM

What You Will Learn

• Describe common tourism audience segments
• Match audience segments with digital and offline channels
• Support content creation for hotel and resort social media
• Handle simple email campaign scheduling
• Understand the basics of paid digital advertising
• Recognise the role of reviews in tourism marketing
• Support a marketing coordinator with day-to-day tasks
• Understand marketing within a hospitality team
• Handle simple social media content planning for a hotel
• Handle basic email newsletter drafting for a hotel
• Handle simple paid ad campaign setup at a supervisor's request
• Handle simple review platform responses at a supervisor's request
• Handle audience list segmentation at a supervisor's request
• Handle tourism marketing basics content in the context of hospitality platforms, data flows and connected hotel systems
• Handle tourism marketing basics content with awareness of UK professional-body references
• Handle tourism marketing basics content across on-campus, online and distance learning delivery modes
• Handle tourism marketing basics content in the context of London hospitality employers
• Handle tourism marketing basics content with cross-department awareness across a hotel property
• Handle tourism marketing basics content in the context of career progression to the LSHRM Diploma

Who This Course Is For

• New marketing and hospitality team members
• Career changers entering hospitality marketing roles
• International students preparing for UK hospitality marketing
• College leavers exploring marketing and tourism routes
• Retail and hospitality workers preparing for marketing coordinator posts
• College leavers preparing for their first marketing roles

Career Pathways

• Digital Marketing Manager
• Hospitality Marketing Manager
• Brand Manager
• Sales and Marketing Manager
• CRM Manager
• E-Commerce Manager

LSHRM careers advisors support Certificate students with entry-level CV drafting, marketing interview drills and introductions to London hotel marketing teams and tourism agencies.

Certificate holders often continue into a full LSHRM Diploma in Hospitality Analytics or Customer Loyalty in Hotels, using the marketing foundation to move faster into hospitality marketing tracks.

Entry Requirements

• Age 16+ with a genuine interest in hotel, resort and hospitality careers
• GCSE-equivalent secondary education (or overseas equivalent)
• Basic English proficiency for online learning (IELTS 5.0 or equivalent for international applicants)
• Access to a computer with reliable internet for online delivery
• No prior hospitality qualification required - this is a foundation route

Why Study at LSHRM

LSHRM is the London School of Hotel and Resort Management - a specialist division of Harold International College of London focused on the operational and strategic disciplines that run modern hotels, resorts and integrated hospitality businesses.

Our curriculum is written by former hoteliers, revenue leaders, housekeeping directors and hospitality technologists, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students alike.

The certificate is authored by former hospitality marketing coordinators from London hotels, so it reflects the day-to-day realities of tourism marketing work.

LSHRM's tourism marketing content sits inside the wider Digital Hospitality and Technology department, so learners see how modern hotels combine marketing with data, CRM and revenue systems.

Apply for Certificate in Tourism Marketing Basics

Applications for the Certificate in Tourism Marketing Basics open on rolling intakes. Start your London-recognised hospitality career today with LSHRM admissions. The programme sits at foundation entrant standard and is delivered by an academic team that continues to advise the wider hospitality sector. Support is available throughout the Tourism Marketing Basics programme from admissions to graduation, and every intake is supported by LSHRM course leaders and student services. Start your London-recognised hospitality career today with LSHRM admissions. Enrol Now