Advanced Diploma in Tourism Advanced Planning
Course Overview
The Advanced Diploma in Tourism Advanced Planning is a UK Level 5-equivalent programme running twelve to fifteen months that prepares senior practitioners to lead tourism business planning, revenue direction and category management across UK tourism organisations. The curriculum is aligned with the Chartered Institute of Marketing (CIM), Institute of Data and Marketing (IDM) and Chartered Management Institute (CMI) public references, so students engage with the strategic frameworks used across London tour operators, OTA revenue teams and hotel-group planning directorates. It sits inside LSTITM's Tourism Business, Marketing and Operations department and is written for candidates leading planning at supervisory level.
By graduation you will own an annual tourism planning cycle, direct revenue and category strategies, coordinate category-manager teams and produce senior business readouts for tourism directors. You will leave with a portfolio of planning cycles, revenue directives and category readouts ready for Higher Diploma progression. The programme also develops disciplined evidence-based decision habits that London senior tourism planning teams look for.
Key Features
- Level 5-equivalent Advanced Diploma aligned with CIM, IDM and CMI public references for senior tourism planning.
- Modules covering annual planning cycles, revenue management basics and category strategy.
- Structured coaching in senior team coordination, category-manager mentoring and board readouts.
- Introduction to portfolio revenue direction across destination product, ancillary and partner lines.
- Practice on writing structured planning directives, revenue playbooks and board memos.
- Structured portfolio of planning cycles, revenue directives and category readouts.
- Weekly readings from CIM, IDM and CMI public materials on senior planning practice.
- Tutor-led coaching on writing accurate senior planning readouts for tourism directors.
- Simulation exercises drawn from realistic London tour operator and OTA planning scenarios.
- Articulation into LSTITM Higher Diploma routes in tourism industry analytics and consultancy.
What You Will Learn
- Owning an annual tourism planning cycle including calendar, review points and directive publication.
- Directing revenue management for a small portfolio of tourism products across seasons.
- Coordinating category-manager teams across destination product, ancillary and partner categories.
- Writing planning directives that align product, marketing and operations teams to shared outcomes.
- Preparing senior planning readouts for tourism directors and board committees clearly.
- Applying CMI-referenced senior supervisory routines around delegation, coaching and mentoring.
- Coordinating pricing sensitivity work with product, marketing and revenue colleagues.
- Reading market and demand releases and adjusting planning assumptions confidently.
- Supporting senior talent development across analyst, coordinator and category-manager paths.
- Handling multi-cultural senior stakeholder groups with confident, evidence-based communication.
Who This Course Is For
- Diploma-level graduates progressing into senior tourism planning and revenue practice.
- Career changers moving from general planning or category roles into tourism-specific work.
- International applicants preparing for LSTITM Higher Diploma progression in tourism analytics.
- Junior tourism planners wanting formal recognition of senior planning practice.
- Applicants planning progression into LSTITM Higher Diploma programmes in tourism consultancy.
Career Pathways
- Tourism Planning Manager
- Revenue Manager (Tourism)
- Tourism Category Manager
- Product Manager (Tourism)
- Tourism Sales Manager
- Tourism Business Development Manager
- Tourism Consultant
The LSTITM careers service coaches every learner on CV, LinkedIn and interview technique and pairs candidates with senior planning vacancies from London tour operators, OTAs, DMOs and consultancies. Career support continues throughout Higher Diploma progression, with dedicated interview clinics for tourism planning manager positions.
Entry Requirements
- A completed LSTITM Diploma or equivalent Level 4 qualification in tourism, marketing or a related discipline.
- Alternatively, 2+ years of relevant tourism, planning or revenue experience with a statement of purpose.
- IELTS 6.0 or equivalent English proficiency for international applicants.
- Two academic or professional references from tutors or line managers.
- Access to a computer and reliable internet for online delivery of the advanced planning modules.
Why Study at LSTITM
LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines shaping modern global tourism. Alignment with recognised UK bodies including the Tourism Society, ITT, ABTA, the Chartered Institute of Marketing and UKHospitality means LSTITM graduates carry credible, industry-referenced study into every application.
Our curriculum is written by former destination directors, travel technologists, tourism consultants and marketing leaders, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students alike. Career services span CV, LinkedIn, interview coaching and warm introductions to London senior tourism planning teams across tour operators, OTAs and consultancies.
Apply for Advanced Diploma in Tourism Advanced Planning
The Advanced Diploma in Tourism Advanced Planning is your senior route into tourism planning and revenue leadership and a clean step towards LSTITM's Higher Diploma routes. Bring your discipline, evidence-based thinking and interest in category management and turn it into a portfolio London senior tourism planning teams respect. Applications open across the year for online, on-campus and distance-learning routes and admissions can advise on the best fit for your career goals. Progress into supervisory and strategic tourism practice with LSTITM's senior tourism community and dedicated career services team. Enrol Now.
