How is the Advanced Diploma in Tourism Digital Strategy delivered?

The Advanced Diploma in Tourism Digital Strategy is delivered flexibly across on-campus sessions in London, live online seminars and structured distance-learning modules. Applicants to the Advanced Diploma in Tourism Digital Strategy can choose the delivery mix that best fits their schedule and location.

Is the Advanced Diploma in Tourism Digital Strategy recognised in the UK?

The Advanced Diploma in Tourism Digital Strategy is a UK Level 5-equivalent qualification aligned with CIM digital-strategy practice. Graduates of the Advanced Diploma in Tourism Digital Strategy articulate into LSTITM Higher Diploma and Bachelor routes.

What are the entry requirements for the Advanced Diploma in Tourism Digital Strategy?

Entry to the Advanced Diploma in Tourism Digital Strategy requires a Level 4 qualification or 2+ years' relevant experience. Applicants to the Advanced Diploma in Tourism Digital Strategy provide two references.

How much does the Advanced Diploma in Tourism Digital Strategy cost, and is funding available?

The Advanced Diploma in Tourism Digital Strategy sits within LSTITM's Advanced Diploma fee band, with instalment plans and international scholarship options. The Advanced Diploma in Tourism Digital Strategy fees team confirms current rates.

Advanced Diploma in Tourism Digital Strategy | LSTITM | Harold International College of London

Course Overview

The Advanced Diploma in Tourism Digital Strategy is an LSTITM Advanced Diploma (UK Level 5-equivalent) programme running for a duration band of 12 to 15 months. It is mapped to UK Level 5-equivalent Advanced Diploma standards and delivered by academics, industry contributors and practitioners from London's Tourism Business, Marketing & Operations community. The course centres on tourism digital strategy, taught across on-campus, online and distance-learning routes so that UK-based and international applicants can study without disrupting their working commitments.

By graduation, students on the Advanced Diploma in Tourism Digital Strategy are producing senior operational-grade work drawn from tourism commercial practice, marketing operations and customer-experience management. This Advanced Diploma equips senior practitioners to shape digital strategy for UK tourism brands, integrating channel, technology and content decisions. You will design multi-channel digital strategies, technology roadmaps and content operating models aligned to CIM and IDM Level 5 practice.

Key Features

Digital strategy studios covering channel, technology and content operating models.
Alignment with Chartered Institute of Marketing (CIM) Level 5 digital practice.
Reference to Institute of Data and Marketing (IDM) senior-practitioner standards.
Portfolio project building a digital strategy for a UK operator or DMO.
Guest sessions with London travel-brand digital directors and CTO advisers.
Direct articulation into LSTITM's Higher Diploma and Bachelor routes in tourism digital.

What You Will Learn

Assess a UK tourism brand's digital maturity across channel and platform.
Design multi-channel strategies linking OTA, direct, social and email.
Build 12- to 24-month digital roadmaps for UK tourism organisations.
Coordinate content operating models across brand, product and CRM teams.
Manage senior stakeholder alignment on digital investment cases.
Apply UK data-protection, marketing-consent and accessibility duties.
Lead vendor selection for CRM, CDP and marketing-automation platforms.
Prepare board-level digital-performance reviews for tourism senior leadership.

Who This Course Is For

Diploma-level graduates moving into senior digital-strategy roles in tourism.
Experienced tourism marketers formalising their senior digital practice.
International applicants seeking a UK Level 5-equivalent digital-strategy qualification.
Career changers with senior digital experience entering tourism.

Alongside the taught modules, the Advanced Diploma in Tourism Digital Strategy incorporates seminar reflection, small-group critique and live-brief clinics with LSTITM industry contributors. Learners on the Advanced Diploma in Tourism Digital Strategy join a peer cohort drawn from UK, European and international backgrounds, which supports the cross-market perspective expected of modern Tourism Business, Marketing & Operations professionals. This mixed learning environment consolidates the tourism digital strategy themes into working practice and gives every student a reference network in the London tourism community they can draw on across their career.

Assessment on the Advanced Diploma in Tourism Digital Strategy blends practical portfolio work, short written reflections and applied case exercises drawn from live UK travel-industry briefs. Teaching staff on the Advanced Diploma in Tourism Digital Strategy give structured formative feedback throughout the programme so students know exactly where they stand against the Advanced Diploma (UK Level 5-equivalent) learning outcomes. LSTITM's academic team also supports every learner with study-skills tutorials, referencing clinics and an academic-integrity induction that meets UK higher-education expectations across on-campus, online and distance-learning delivery modes. Students also access a dedicated learning portal with reading lists, recorded lectures and industry-current examples that keep the tourism digital strategy content connected to real UK travel-industry practice.

Career Pathways

Head of Digital (Travel Brand)
Digital Marketing Manager (Travel)
Loyalty and CRM Manager
Tourism Marketing Manager
Customer Experience Manager
Brand Manager (Travel)

Graduates of the Advanced Diploma in Tourism Digital Strategy are supported by the LSTITM careers service, which offers CV coaching, LinkedIn reviews and introductions across London tourism boards, tour operators, OTAs, airline ground services and destination management organisations.

Entry Requirements

A completed LSTITM Diploma or equivalent Level 4 qualification.
Alternatively, 2+ years of relevant tourism or travel-industry experience with a statement of purpose.
IELTS 6.0 or equivalent English proficiency for international applicants.
Two academic or professional references.
Access to a computer and reliable internet for online delivery.

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism. Every LSTITM programme is aligned with recognised UK tourism and marketing bodies including the Chartered Institute of Marketing (CIM), the Institute of Data and Marketing (IDM), the Chartered Management Institute (CMI) and ABTA, so graduates step into the sector with credible, industry-referenced study behind them.

Our curriculum is written by former destination directors, travel-industry technologists, tourism consultants and marketing leaders, and delivered across on-campus, online and distance-learning routes for working professionals and international students. LSTITM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree, with Master's routes for those aiming at consultancy, corporate development and executive tourism leadership.

Apply for Advanced Diploma in Tourism Digital Strategy

Applications for the Advanced Diploma in Tourism Digital Strategy are open now for the next intake. Speak with LSTITM's admissions team to discuss entry routes, delivery mode, funding and progression from your current qualification or role. Progress into supervisory and strategic tourism practice, and secure your place on the Advanced Diploma in Tourism Digital Strategy today. Enrol Now.