What delivery modes are available for the Advanced Diploma in Tourism Experience Design?

The Advanced Diploma in Tourism Experience Design is offered on-campus in London, online, and, where relevant, through distance learning routes, and the Advanced Diploma in Tourism Experience Design timetable includes recorded sessions, live seminars and structured cohort activity.

Is the Advanced Diploma in Tourism Experience Design recognised in the UK?

The Advanced Diploma in Tourism Experience Design is issued by LSTITM as a division of Harold International College of London, and the Advanced Diploma in Tourism Experience Design curriculum is aligned with UK tourism, travel and marketing bodies including the Tourism Society, ITT and CIM.

What are the entry requirements for the Advanced Diploma in Tourism Experience Design?

Entry to the Advanced Diploma in Tourism Experience Design requires the level-appropriate academic background and IELTS 6.0 for international applicants, and the Advanced Diploma in Tourism Experience Design admissions team advises on documentation and progression from prior LSTITM routes.

Adv Diploma in Tourism Experience Design | LSTITM | Harold International College of London

Course Overview

The Advanced Diploma in Tourism Experience Design is a UK Level 5-equivalent Advanced Diploma running 12 to 15 months, aligned with supervisory tourism practice. Delivered by the Tourism Professional & Strategic Studies department at LSTITM, the programme concentrates on how UK tourism practitioners design guest experiences that combine story, service and space across the visitor journey within the wider UK visitor economy.

By the end of the advanced route you will be leading experience design sprints, prototyping guest experiences and rolling them out across a tourism operator, ready to contribute in tourism professional & strategic studies settings across London and comparable UK tourism environments.

The Advanced Diploma in Tourism Experience Design takes senior practitioners through the craft of running structured experience-design sprints in UK tourism firms, from research briefs and story development through service prototyping, safety and accessibility checks, and rollout communications for front-line teams.

Key Features

Programme content aligned with Tourism Society, Institute of Travel and Tourism (ITT), Chartered Management Institute (CMI) and Chartered Institute of Marketing (CIM) themes
Delivered fully in UK English through the Tourism Professional & Strategic Studies department
Structured articulation from LSTITM Certificate through Diploma, Advanced Diploma, Higher Diploma and honours-level study
Focus areas include experience design sprints, story and service design, prototyping, rollout management for the Advanced Diploma in Tourism Experience Design
Dedicated career support covering CV, LinkedIn and interview coaching for UK tourism roles
Access to LSTITM's employer network across tour operators, OTAs, DMOs and London hospitality partners
Formative and summative assessment reviewed by tourism industry practitioners

What You Will Learn

Run experience design sprints across small tourism teams
Combine story, service and space to shape guest journeys
Prototype guest experiences safely and iteratively
Manage rollout of new experience blueprints across sites
Measure experience design impact using guest and commercial metrics
Coach front-line teams to deliver experience-led service
Compare UK tourism experience-design cases across attractions and tour operators
Present experience concepts to executive tourism boards

Alongside taught content, the Advanced Diploma in Tourism Experience Design uses realistic experience-design sprint scenarios drawn from UK attractions and tour operators. Learners lead simulated design workshops, prototype guest-facing changes on paper, plan safety and accessibility checks and rehearse the rollout communications needed to bring front-line teams on board before a new experience goes live.

Who This Course Is For

Rising tourism managers taking on experience-design ownership
Marketing and product staff moving into service and experience roles
International learners preparing for UK experience-design careers
Career changers from creative sectors into tourism

Advanced Diploma learners join experience-focused industry sessions with UK attractions and tour operators, hearing directly from senior experience leaders on the small management habits that separate strong experience-design programmes from weaker ones, and on the front-line conversations needed to make new experiences stick beyond opening week.

Career Pathways

Senior Tourism Business Analyst
Senior Global Tourism Manager
Senior Tourism Corporate Development Manager
Senior Tourism Investment Analyst
Senior Tourism Research Director
Senior Chief Tourism Officer

LSTITM's careers service supports every Advanced Diploma in Tourism Experience Design learner with CV coaching, interview practice and warm introductions across London tourism boards, tour operators, OTAs, airline partners and hospitality employers, aligned with supervisory and senior operator careers in the UK visitor economy.

Advanced Diploma graduates commonly progress into experience design manager, guest experience programme lead and service design roles across UK tourism organisations.

Entry Requirements

A completed LSTITM Diploma or equivalent Level 4 qualification, with a stated interest in advanced tourism experience design
Alternatively, 2+ years of relevant tourism or travel-industry experience with a statement of purpose
IELTS 6.0 or equivalent English proficiency for international applicants
Two academic or professional references
Access to a computer and reliable internet for online delivery

Why Study at LSTITM

The Advanced Diploma in Tourism Experience Design also connects learners to LSTITM's experience-design employer partners, giving direct exposure to UK operators running mature experience programmes.

LSTITM is the London School of Tourism and International Travel Management , a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism.

Students on every LSTITM route are supported by dedicated career services covering CV, LinkedIn, interview coaching and introductions to London tourism boards, tour operators, OTAs, airline and hospitality partners.

Apply for Advanced Diploma in Tourism Experience Design

Applications for the Advanced Diploma in Tourism Experience Design are open all year through the LSTITM admissions portal, with the admissions team available to guide UK and international applicants through documentation, English requirements and instalment plans. Once accepted, learners receive an induction pack covering experience templates, tutor introductions and a quick primer on UK tourism experience design practice that new experience managers commonly find useful in their opening study weeks. Applicants can request a call with an experience tutor before enrolling to confirm delivery mode and expected sprint practice for this Advanced Diploma. Progress into supervisory and strategic tourism practice and secure your place on this Advanced Diploma in Tourism Experience Design cohort. Enrol Now.