How long is the Diploma in Tourism Digital Marketing?

The Diploma in Tourism Digital Marketing runs across a nine to twelve-month duration band. Full-time on-campus study on the Diploma in Tourism Digital Marketing completes in nine months; distance learners extend to twelve.

How is the Diploma delivered?

The Diploma in Tourism Digital Marketing is delivered on-campus in London, online and via distance learning. The Diploma in Tourism Digital Marketing syllabus is identical across every route.

Is this Diploma UK-recognised?

The Diploma in Tourism Digital Marketing is UK Level 4-equivalent and aligned with the Chartered Institute of Marketing. The Diploma in Tourism Digital Marketing articulates into the LSTITM Advanced Diploma.

What entry requirements apply?

Applicants to the Diploma in Tourism Digital Marketing need completed secondary education and IELTS 5.5 or equivalent. A prior Certificate helps but is not required for the Diploma in Tourism Digital Marketing.

How much does the Diploma cost, and is funding available?

Tuition for the Diploma in Tourism Digital Marketing is banded with instalment plans and scholarship options for eligible international students. LSTITM admissions confirm current tuition for the Diploma in Tourism Digital Marketing on request.

Diploma in Tourism Digital Marketing | LSTITM | Harold International College of London

Course Overview

The Diploma in Tourism Digital Marketing is a Diploma programme within LSTITM's Tourism & Destination Management portfolio, focused on practitioner-level digital marketing for destinations, tour operators and OTAs. Delivered across a 9 to 12 months duration band, the programme is aligned with UK tourism-sector standards referenced by Association of British Travel Agents (ABTA) and UNWTO , UN World Tourism Organization (referenced), and gives students structured, industry-referenced practice from the first week of study. Students explore campaign delivery across digital channels through a mix of tutor-led seminars, case-based labs and applied projects drawn from real London tourism organisations.

By the end of the Diploma in Tourism Digital Marketing, students should be able to coordinate multi-channel tourism campaigns, brief content teams and report on measurable performance. The syllabus mixes applied case study, tutor-led coaching and structured assessment so learners graduate ready to contribute to real tourism teams across London and internationally. Assessment blends short written pieces, applied projects and structured peer review so students build a portfolio they can share with prospective employers as evidence of ready-to-work practice.

Students on the Diploma in Tourism Digital Marketing join a peer group drawn from destination operators, travel-agency chains, DMOs and international tourism boards, and are taught by tutors with prior operational and strategic tourism experience across the UK sector. Guest speakers from Chartered Institute of Marketing (CIM)-referenced organisations, London consultancies and tour operators contribute short masterclasses throughout the programme, giving students direct sight of live industry challenges and current recruitment expectations.

Key Features

UK content referenced against Chartered Institute of Marketing (CIM) practice
Modules on campaign planning, paid media and content briefing
Case notes from London DMOs, tour operators and OTAs
Live analytics workshops using anonymised tourism campaign data
Career sessions on coordinator and executive marketing roles
Flexible online, on-campus and distance-learning delivery

What You Will Learn

Plan and coordinate multi-channel tourism marketing campaigns
Brief content teams on destination stories and product launches
Manage social scheduling across major tourism channels
Configure and monitor paid search and paid social budgets
Segment tourism audiences with CRM and analytics platforms
Report weekly campaign performance to tourism managers
Apply Chartered Institute of Marketing (CIM) frameworks to tourism briefs
Coordinate influencer and creator work with DMOs and tour operators

Who This Course Is For

Certificate graduates moving into supervisory tourism marketing
Career changers from adjacent marketing sectors into travel
International applicants targeting UK tourism marketing employment
Junior marketers seeking a formal UK Level 4-equivalent Diploma
Applicants planning progression to Advanced Diploma or Bachelor

Career Pathways

Digital Marketing Executive (Travel)
Tourism Communications Coordinator
Loyalty and CRM Executive
Tourism Product Marketing Executive
Travel Advertising Executive
Tourism Content Coordinator
Brand Executive (Travel)

The LSTITM careers service supports every Diploma in Tourism Digital Marketing student with CV, LinkedIn and interview coaching, plus warm introductions to London tourism boards, tour operators, OTAs and airline partners actively hiring across these career pathways. Graduates of the Diploma in Tourism Digital Marketing are supported through an alumni network spanning UK destination management organisations, international tour operators and consultancy houses, giving early-career candidates a credible route into interviews and structured progression conversations with sector employers.

Entry Requirements

Age 18+ with completed secondary education (A-Levels, IB, or overseas equivalent)
An LSTITM Certificate or comparable tourism qualification (preferred, not required)
IELTS 5.5 or equivalent English proficiency for international applicants
Short statement of interest describing your career direction in tourism
Access to a computer and reliable internet for online delivery

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management , a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism. Students on the Diploma in Tourism Digital Marketing benefit from that specialist focus at every stage of study.

Every LSTITM programme is aligned with recognised UK tourism and marketing bodies including the Tourism Society, Institute of Travel and Tourism (ITT), ABTA, the Chartered Institute of Marketing and UKHospitality, so graduates step into the sector with credible, industry-referenced study behind them. Students on every LSTITM route are supported by dedicated career services covering CV, LinkedIn, interview coaching and introductions to London tourism boards, tour operators, OTAs, airline and hospitality partners.

Our curriculum is written by former destination directors, travel-industry technologists, tourism consultants and marketing leaders, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students alike. LSTITM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree , with Master's routes for those aiming at consultancy, corporate development and executive tourism leadership.

Apply for Diploma in Tourism Digital Marketing

Applications for the Diploma in Tourism Digital Marketing are open across four intakes per year with rolling admissions for online and distance-learning candidates. Speak to an LSTITM admissions adviser about tuition, scholarship options and articulation into the next stage of the LSTITM tourism pathway. Take the next step into professional tourism practice. Enrol Now.