Over how many months does the Diploma in Tourism Innovation Studies run?

The Diploma in Tourism Innovation Studies runs across 9 to 12 months, so candidates finish the Diploma in Tourism Innovation Studies at a practitioner pace.

Can international students access the Diploma in Tourism Innovation Studies remotely?

The Diploma in Tourism Innovation Studies is delivered online, on-campus and by distance learning, so UK and overseas students can access the Diploma in Tourism Innovation Studies.

Is the Diploma in Tourism Innovation Studies recognised by UK employers?

Yes, the Diploma in Tourism Innovation Studies is Level 4-equivalent with CIM and ITT references, so the Diploma in Tourism Innovation Studies is understood by product and marketing recruiters.

What qualifications does the Diploma in Tourism Innovation Studies require?

Applicants to the Diploma in Tourism Innovation Studies need completed secondary schooling and IELTS 5.5 for international candidates; the Diploma in Tourism Innovation Studies does not require prior tourism study.

What scholarships apply to the Diploma in Tourism Innovation Studies?

Fees for the Diploma in Tourism Innovation Studies are published on the LSTITM admissions pages, and instalment plans plus early-application discounts apply to the Diploma in Tourism Innovation Studies.

Diploma in Tourism Innovation Studies | LSTITM | Harold International College of London

Course Overview

The Diploma in Tourism Innovation Studies is a 9 to 12-month UK Level 4-equivalent LSTITM programme in our Tourism Business, Marketing and Operations department. It introduces structured innovation methods and applies them to tourism products, guest experiences and digital marketing programmes. The Diploma is aligned with references from the Chartered Institute of Marketing (CIM), the Institute of Travel and Tourism (ITT) and the Tourism Society.

By graduation you will be able to run a short innovation cycle for a tourism product, test a customer proposition with a simple field or digital experiment and present results to a manager in a clean commercial format. The programme layers case studies, structured tutorials and applied assessments across consumer insight, product bundling, digital campaigns and category management, giving first-line supervisors and specialists a route into tourism marketing, product management and commercial operations that recruiters can quickly read on a CV. You will exit the course able to demonstrate stakeholder confidence in interview scenarios and to answer probing questions about how tour operators, OTAs, brand teams and category functions operate in the current UK market.

Key Features

Structured innovation curriculum rather than generic creativity training
Reference to CIM, ITT and Tourism Society sector standards
Practical experiment design with real UK tour, OTA and DMO cases
Templates for opportunity briefs, hypotheses and rapid test summaries
Portfolio-based assessment across two innovation cycles
Online, on-campus in London and distance-learning delivery
Case-based assessment covering product bundling, digital acquisition, retention KPIs, category planning, loyalty economics, agency briefing
Applied a solo tutor session format with rolling written feedback

What You Will Learn

How to translate a tourism business problem into an innovation brief
How to run a light-touch customer discovery interview safely
How to design a simple digital or field experiment for a tourism product
How to read a small experiment result and avoid common bias errors
How to price and package a new tourism experience for early trial
How to protect CIM marketing standards through the innovation cycle
How to write a short innovation report for a manager
How to close, park or scale a tested tourism idea
How UK tour operators, OTAs, brand consultancies and travel-marketing agencies apply product framing, campaign measurement and customer-experience diagnostics to real UK trading decisions
How to structure a written recommendation for a senior UK tourism manager

Who This Course Is For

Practitioners moving into product, marketing or experience-innovation roles
Tour operator and OTA staff who want formal Level 4-equivalent recognition
Career changers from digital or marketing backgrounds moving into tourism
International applicants preparing for UK tourism innovation posts

Career Pathways

Tourism Product Executive
Digital Marketing Executive (Travel)
Customer Experience Coordinator
Tourism Innovation Analyst (junior)
Brand Assistant (Travel)
Tourism Events Coordinator

LSTITM's careers service supports Diploma learners with CV, LinkedIn and interview coaching and connects them with London tour operators, OTAs and digital tourism teams.

Entry Requirements

Age 18+ with completed secondary education (A-Levels, IB, or overseas equivalent)
An LSTITM Certificate or comparable tourism qualification (preferred, not required)
IELTS 5.5 or equivalent English proficiency for international applicants
Short statement of interest describing your career direction in tourism innovation and product
Access to a computer and reliable internet for online delivery

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on destination, business, systems and strategic disciplines. Every programme is aligned with recognised UK bodies including the Tourism Society, ITT, ABTA, CIM and UKHospitality.

Our curriculum is written by former product managers, marketing leaders and travel-industry technologists and delivered on-campus, online and by distance learning to fit working professionals and international students.

Beyond the taught curriculum, Diploma in Tourism Innovation Studies learners join the wider LSTITM community across London and online, with rolling guest sessions from working professionals in tour operators, OTAs, brand teams and category functions. These sessions bring the coordinated day-to-day trading and operational rhythm focus of the programme to life through concrete examples, and demystify how modern tourism marketing, product management and commercial operations teams recruit, promote and develop their people. Every learner also receives structured feedback on written assessments so that operational discipline becomes visible in the finished portfolio, ready for interview or promotion review.

The LSTITM approach is deliberate: pair recognised UK professional-body reference points with hands-on tutor guidance, structured tutorials and real case material from London tour operators, OTAs, airlines and destination boards. That combination is what turns the Diploma in Tourism Innovation Studies into more than a certificate on the wall, and into a piece of evidence that recruiters, promotion panels and consultancy partners can actually use.

Apply for Diploma in Tourism Innovation Studies

The Diploma in Tourism Innovation Studies runs with rolling starts at LSTITM's London campus and online. Take the next step into professional tourism practice with an innovation-focused Level 4-equivalent Diploma. The Diploma in Tourism Innovation Studies sits inside a wider LSTITM portfolio, so learners on this practitioner Diploma route can move confidently into the next articulation step. Admissions typically responds within three working days, and applicants receive documented feedback on any application query before the next intake window closes. Enrol Now