How is the Higher Diploma delivered?

The Higher Diploma in Tourism Marketing Management is delivered on-campus in London, online and by distance learning. The Higher Diploma in Tourism Marketing Management uses annual-plan workshops and board performance simulations.

Is this Higher Diploma recognised for department-head roles?

The Higher Diploma in Tourism Marketing Management is aligned with CIM, Tourism Society and ABTA-referenced department-head study. The Higher Diploma in Tourism Marketing Management articulates into LSTITM Bachelor top-up routes.

What entry criteria apply?

Applicants for the Higher Diploma in Tourism Marketing Management need a Level 5 qualification or three years supervisory experience with a portfolio, IELTS 6.0 English, two references and an admissions interview.

How much does the Higher Diploma cost?

LSTITM publishes current Higher Diploma fees on the admissions page and offers instalment plans for the Higher Diploma in Tourism Marketing Management, plus scholarship consideration for eligible international candidates.

Higher Diploma Tourism Marketing Mgmt | LSTITM | Harold International College of London

Course Overview

The Higher Diploma in Tourism Marketing Management is a 15 to 18 month UK Level 5+ articulation programme preparing candidates for department-head tourism marketing management across destinations, tour operator groups, OTAs and cultural attraction networks. Delivered by LSTITM in London, the programme is aligned with study standards referenced by the Chartered Institute of Marketing (CIM), the Tourism Society, ABTA and the Institute of Data and Marketing (IDM), giving experienced practitioners the technician-to-manager articulation they need to move confidently into head-of-marketing responsibility.

By graduation, candidates can lead a department-tier marketing plan, run cross-channel campaign programmes across a delivery year, coordinate agency and in-house partner relationships and prepare board-facing marketing performance briefings. Candidates also develop the calm judgement to defend marketing investment when commercial colleagues challenge attribution, which is one of the most-tested attributes at head-of-marketing recruitment level.

The programme is structured around live UK destination and operator marketing scenarios rather than textbook theory, and every assessment output mirrors a document a head-of-marketing might genuinely be asked to produce, from a department annual plan through to a board-facing campaign performance paper.

Beyond technical marketing content, the programme builds the department-head habits that separate a marketing leader a board wants to promote from one who stays at campaign level, from how to steward an agency relationship through a tough attribution conversation gracefully through to how to write a board paper that makes a case for investment without over-claiming. These behaviours are practised on live cases across every workshop.

Key Features

UK Level 5+ Higher Diploma structured across 15 to 18 months of department-head study
Content aligned with CIM, Tourism Society, ABTA and IDM-referenced marketing practice
Coverage of annual plans, cross-channel campaigns and agency partner relationships
Blended delivery through on-campus, online and distance routes for senior candidates
Assessment through department plans, campaign programmes and board performance papers
Focus on defending marketing investment under commercial attribution challenge
Clear articulation into the LSTITM Bachelor top-up and Master's routes

What You Will Learn

Lead a department-tier tourism marketing annual plan with clear channel splits
Run cross-channel campaign programmes across a delivery year with clear governance
Coordinate agency and in-house partner relationships across the plan year
Prepare board-facing marketing performance briefings that hold up under scrutiny
Defend marketing investment under attribution challenge from commercial colleagues
Interpret campaign performance and attribution variance into strategic decisions
Coach a supervisor-tier marketer through their first cross-channel plan
Prepare a senior post-year marketing performance review for board sign-off

Who This Course Is For

Practitioners progressing from Advanced Diploma into department-head marketing
Career changers with senior marketing or agency backgrounds moving into tourism
International senior practitioners preparing for UK-facing head-of-marketing roles
Destination senior officers progressing into head-of-marketing positions
Tour operator marketing managers moving into group head-of-marketing roles

Career Pathways

Head of Tourism Marketing (department)
Tourism Marketing Manager (senior)
Destination Marketing Executive (senior)
Cultural Tourism Officer (senior marketing remit)
Tourism Board Coordinator (senior marketing)
Heritage Tourism Manager (senior marketing)
Tourism Product Manager (senior marketing focus)

The LSTITM careers service supports Higher Diploma candidates with department-head CV work, interview practice for head-of-marketing conversations and warm introductions to London destination organisations, tour operator groups and cultural attraction partners recruiting for department-head marketing leaders. Graduates leave with an annual marketing plan portfolio and board performance papers they can talk through confidently.

Entry Requirements

A completed Advanced Diploma or equivalent Level 5 tourism qualification
Alternatively, 3+ years of supervisory tourism or travel experience with a portfolio statement
IELTS 6.0 or equivalent English proficiency for international applicants
Two academic or professional references
Interview with the LSTITM admissions team

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism. Every LSTITM programme is aligned with recognised UK tourism and marketing bodies including the Tourism Society, ITT, ABTA, the Chartered Institute of Marketing and UKHospitality.

Our curriculum is written by former destination directors, travel-industry marketing leaders and tourism consultants, delivered across on-campus, online and distance-learning routes to fit senior professionals and international candidates alike. Marketing management tutors bring department-head experience from destinations, tour operator groups and cultural attractions to every workshop, giving learners grounded department-head guidance rather than campaign-tier templates. Every LSTITM Higher Diploma feeds cleanly into the Bachelor top-up and Master's routes, so department-head marketing candidates have a genuine articulation path all the way to executive tourism marketing roles across the UK visitor economy.

Apply for Higher Diploma in Tourism Marketing Management

Ready to complete your technician-to-manager articulation into a head-of-marketing tourism role with a UK Level 5+ Higher Diploma aligned to recognised sector study? Complete your operational-to-managerial articulation with LSTITM through the Higher Diploma in Tourism Marketing Management and articulate cleanly into the Bachelor top-up or Master's route with a working annual marketing plan portfolio already on your record. Enrol Now