How long is the Advanced Diploma in Hospitality Marketing Strategy?

The Advanced Diploma in Hospitality Marketing Strategy runs 12 to 15 months across on-campus, online and distance modes, with accelerated windows for applicants who already hold a Level 4 Diploma.

Is this Advanced Diploma recognised in the UK?

Yes. The Advanced Diploma in Hospitality Marketing Strategy is a UK Level 5 senior-track qualification benchmarked to Chartered Institute of Marketing hospitality streams, with confirmed credit transfer into UK Bachelor top-ups.

What are the entry requirements for the Advanced Diploma?

You will need a Level 4 Diploma, Foundation Year or at least two years of relevant hospitality marketing experience, GCSE English and Mathematics at grade 4/C, and IELTS 6.0 overall for non-native English speakers.

What does the Advanced Diploma cost and is funding available?

Full Advanced Diploma in Hospitality Marketing Strategy fees, instalment plans and scholarship eligibility are confirmed in writing by LSCAHM admissions before enrolment.

Adv Diploma Hospitality Marketing Strategy | LSCAHM | Harold International College of London

Course Overview

The Advanced Diploma in Hospitality Marketing Strategy is a 12 to 15-month UK Level 5 senior-track qualification aligned with Chartered Institute of Marketing hospitality streams, Institute of Hospitality and HOSPA themes. It is written for marketing executives, brand assistants and digital coordinators who need a structured route into senior marketing roles across hotels, restaurant groups and hospitality brands.

By graduation, students can build annual marketing plans, brief agencies on brand and paid media, run search and social campaigns to measurable ROI targets, and defend marketing spend to general managers and asset owners.

Key Features

Level 5 curriculum benchmarked against Chartered Institute of Marketing hospitality streams.
Applied briefs from London hotel groups, restaurant brands and venue operators.
Marketing strategy labs where students defend campaign plans and budgets in review.
Credit transfer confirmed in writing into UK Bachelor top-up marketing and hospitality programmes.
Named programme tutor drawn from senior hospitality marketing practice.
Access to HOSPA and Institute of Hospitality student pathways.
Capstone integrated marketing plan for a live hotel, restaurant or venue brief.

What You Will Learn

Build a hospitality annual marketing plan with segmented targets and quarterly reviews.
Manage brand guidelines across owned, earned and paid channels.
Brief creative and media agencies against measurable ROI targets.
Run search, social and CRM campaigns to hotel or restaurant KPIs.
Coordinate with revenue and sales on rate promotions and packaging.
Design content calendars aligned to seasonality and market events.
Report marketing performance to executive teams and asset owners.
Coach junior marketers on tone of voice, brief writing and campaign QA.

Who This Course Is For

Marketing executives targeting director of marketing or brand roles.
Digital, social and content coordinators in hospitality businesses.
Hotel and restaurant PR or communications staff moving into strategy.
Working practitioners returning to structured study after several years in hospitality marketing.
International applicants seeking a UK Level 5 marketing strategy credential.

Career Pathways

Hospitality Marketing Manager
Hotel Brand Manager
Digital and Content Manager
CRM and Loyalty Manager
Restaurant Group Marketing Lead
Guest Relations Marketing Lead
Cluster Marketing Manager

The LSCAHM careers service partners with London hotel groups, restaurant brands and hospitality marketing agencies to open interviews for senior marketing roles, and runs at least one industry-careers day each year focused on commercial marketing progression.

Entry Requirements

A relevant Diploma (Level 4), Foundation Year, or at least two years of relevant hospitality marketing, digital or brand experience.
GCSE English at grade 4/C and Mathematics at grade 4/C or equivalent.
IELTS 6.0 overall (no band below 5.5) for non-native English speakers.
One academic or professional reference from a manager or tutor.
Applicants with a portfolio of campaigns, brand work or performance reports are encouraged to include them.

Why Study at LSCAHM

The London School of Culinary Arts and Hospitality Management is a specialist division of Harold International College of London teaching in small, tutor-visible cohorts. Marketing is read alongside operations, revenue and culinary curricula, so students learn to market services their teams can actually deliver at consistent quality.

Central London places luxury hotel groups, restaurant marketing agencies and the Institute of Hospitality within a short tube ride of every classroom, and three parallel study modes let progressors and working practitioners complete their programme without leaving employment.

Apply for Advanced Diploma in Hospitality Marketing Strategy

Enrol on a UK Level 5 Advanced Diploma at LSCAHM. Credit transfer into Bachelor top-ups is confirmed at enrolment, admissions responds within one working day. Enrol Now