Certificate in Hospitality Marketing Introduction
Course Overview
The Certificate in Hospitality Marketing Introduction is a UK Level 3 introductory qualification of 3 to 6 months. Aligned with Institute of Hospitality and Chartered Institute of Marketing (CIM) hospitality-stream guidance, it introduces the marketing fundamentals used across hotels, restaurants and hospitality venues.
By graduation you will be drafting marketing briefs, planning basic content calendars, using search and social channels for hospitality promotion, and reading simple campaign performance reports.
Key Features
- Level 3 modules aligned with Institute of Hospitality and CIM hospitality guidance.
- Applied labs on marketing briefs, content calendars and channel plans.
- Introductory sessions on hospitality PR and digital campaigns.
- Rolling intakes with named programme-tutor support.
- Articulation into LSCAHM Diploma routes in hospitality management.
- Three parallel delivery modes for new entrants and international applicants.
What You Will Learn
- Draft a marketing brief for a hotel, restaurant or venue campaign.
- Plan a monthly content calendar across search and social channels.
- Understand hospitality customer segments and buyer journeys.
- Use booking-driven landing pages and simple email flows.
- Read basic campaign metrics including impressions, reach and conversions.
- Coordinate with PR agencies and influencer partners.
- Apply UK advertising standards to hospitality campaigns.
- Assemble a starter marketing portfolio.
Who This Course Is For
- New entrants stepping into hospitality marketing coordinator roles.
- Career changers moving from retail or agency work into hospitality marketing.
- Hotel and restaurant staff cross-training into marketing support.
- International applicants targeting UK-facing hospitality marketing careers.
Career Pathways
- Hospitality Marketing Manager (progression route)
- Front Office Manager (marketing-facing)
- Guest Relations Manager (marketing-facing)
- Concierge Manager (marketing-facing)
- Duty Manager (marketing-facing)
- Cluster Revenue Manager (progression route)
- Rooms Division Manager (progression route)
The LSCAHM careers service links Certificate in Hospitality Marketing Introduction graduates with hotel marketing teams, restaurant groups, hospitality PR agencies and independent venues across London.
Entry Requirements
- GCSE English at grade 4/C or equivalent; open access for mature applicants at admissions review.
- No prior study of marketing required, this Certificate is designed as a first-entry route.
- IELTS 5.5 overall (no band below 5.0) for non-native English speakers, or equivalent.
- A short personal statement of 250 words describing your interest in hospitality marketing.
- International applicants supported through visa, accommodation and English-language guidance.
Why Study at LSCAHM
LSCAHM is a specialist division of Harold International College of London teaching in small, tutor-visible cohorts, with marketing tutorials linked to operations, culinary craft and tourism study.
Central London places the Institute of Hospitality, CIM-recognised hospitality marketers and hospitality PR agencies within a short tube ride of every classroom, giving Certificate students access to the UK's leading hospitality marketing sector.
Apply for Certificate in Hospitality Marketing Introduction
Applications for the Certificate in Hospitality Marketing Introduction open on a rolling basis. Start with a UK Level 3 Certificate at LSCAHM, rolling intakes, early applications receive the widest choice of tutors and elective modules. Enrol Now
