BA in Tourism Business Strategy
Course Overview
Designed as a graduate-ready Bachelor degree in building strategy for tourism-facing hospitality businesses, destinations and DMO partnerships, the BA in Tourism Business Strategy runs for 36 months full honours (top-up routes available for holders of a Higher Diploma) at Bachelor (BA / BSc) standard. Students study across on-campus, live online and distance-learning routes, working with material aligned with Institute of Hospitality and UKHospitality.
By graduation you will step out ready to join a tourism strategy, destination or hospitality development graduate role, ready to operate inside global hospitality strategy, corporate development and executive leadership at the level the qualification implies.
The BA in Tourism Business Strategy places heavy emphasis on evidence, reflection and applied practice, so every assessment can be reused later in an interview folder or professional-body portfolio submission.
Key Features
- Articulation into higher LSHRM routes for students building a longer study path.
- Practical work on inbound-market prioritisation using real hospitality case material.
- Personal tutor support across the 36 months full honours (top-up routes available for holders of a Higher Diploma) of study.
- Curriculum aligned with Institute of Hospitality, UKHospitality and other UK sector references.
- Live examples pulled from global brand teams and comparable operators.
- Applied focus on destination positioning and visitor economy datasets inside a hotel or resort setting.
What You Will Learn
- How to link this subject area into the wider Global Hospitality Strategy operating model.
- How to escalate risks and issues that appear inside building strategy for tourism-facing hospitality businesses, destinations and DMO partnerships.
- How to plan and structure work in building strategy for tourism-facing hospitality businesses, destinations and DMO partnerships.
- How to use visitor economy datasets to solve realistic operational problems.
- How to communicate public-private tourism deals outcomes upward to managers and outward to guests where relevant.
- How to read the KPIs and reporting attached to building strategy for tourism-facing hospitality businesses, destinations and DMO partnerships.
- How to plan a personal development trajectory anchored in building strategy for tourism-facing hospitality businesses, destinations and DMO partnerships.
- How to move from theory to routine daily practice inside building strategy for tourism-facing hospitality businesses, destinations and DMO partnerships.
- How to explain the value of your work to a manager, a peer team and a guest where relevant.
- How to move from theory to routine daily practice inside building strategy for tourism-facing hospitality businesses, destinations and DMO partnerships.
- How to explain the value of your work to a manager, a peer team and a guest where relevant.
Who This Course Is For
- Students planning a Master's route into executive hospitality roles.
- Career-change candidates seeking a full honours degree on a placement pathway.
- Higher Diploma-holders using LSHRM's top-up route into the final year.
- International applicants targeting UK hospitality graduate schemes.
Career Pathways
- General Manager
- Business Consultant
- International Development Manager
- Investment Manager
- Hospitality Policy Advisor
- Director of Hospitality Strategy
Graduates of the BA in Tourism Business Strategy typically target roles within hospitality consultancies and comparable operators. LSHRM's careers service walks graduates through CV framing, LinkedIn positioning and interview practice, then opens introductions to hospitality recruiters actively hiring in London and further afield. Recruiters in global hospitality strategy, corporate development and executive leadership increasingly look for candidates who can point to a structured, UK-aligned qualification alongside applied evidence. The BA in Tourism Business Strategy is designed to give you exactly that combination, so your CV lands in a stronger shortlist band from day one. Recruiters in global hospitality strategy, corporate development and executive leadership increasingly look for candidates who can point to a structured, UK-aligned qualification alongside applied evidence. The BA in Tourism Business Strategy is designed to give you exactly that combination, so your CV lands in a stronger shortlist band from day one.
Entry Requirements
- A-Levels (BBC or above) or IB (26+ points) or equivalent overseas qualifications
- A completed Higher Diploma or Advanced Diploma for top-up routes
- IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
- Personal statement outlining career objectives in the hospitality sector
- Two academic or professional references
Why Study at LSHRM
LSHRM is the specialist hospitality school of Harold International College of London, focused entirely on hotels, resorts and integrated hospitality businesses. Our programmes are shaped by working practitioners and aligned with the Institute of Hospitality, UKHospitality, HOSPA and the British Institute of Innkeeping to keep every qualification credible in the eyes of UK and international employers.
Delivery spans on-campus study at our London base, live online cohorts and distance-learning packs, so every LSHRM student can study without stepping away from the sector. Bachelor graduates can continue directly into LSHRM's Master's programmes, joining the pipeline for general management, executive and consultancy roles inside hospitality.
Apply for BA in Tourism Business Strategy
The BA in Tourism Business Strategy delivers a Bachelor (BA / BSc) qualification in building strategy for tourism-facing hospitality businesses, destinations and DMO partnerships. Apply for your full lshrm undergraduate hospitality degree. Enrol Now.
