Certificate in Hospitality Sales Basics
Course Overview
The Certificate in Hospitality Sales Basics is a 3 to 6 months LSHRM route at Certificate standard that familiarises students in hospitality sales basics for hotel and resort work. Written in London and aligned with UK expectations set by the Institute of Data and Marketing, Digital Skills Council and HOSPA, the programme treats the hotel or resort as a live commercial environment where digital hospitality, hotel technology, data and guest-facing systems must work together to deliver a consistent guest outcome. Students on the Certificate in Hospitality Sales Basics work through structured modules that reflect the daily rhythm of a modern hotel property, and complete short applied tasks that link classroom learning to the working shape of a hospitality business in London and beyond.
By graduation you will be ready to step into an entry-level hospitality role with confidence and describe how a hotel team works together around the guest. You will study through small structured tasks and guided practice, and produce evidence of study that can be shown to UK employers across hotel groups, technology vendors, revenue-management platforms and integrated hospitality businesses. The Certificate in Hospitality Sales Basics also builds the soft-skill scaffolding that employers ask for, including structured written communication, guest-facing conduct, and a professional understanding of property management systems, CRM platforms, distribution engines and hospitality data tools as they are used across the sector. LSHRM cohorts on the Certificate in Hospitality Sales Basics typically include a mix of UK-based applicants, international students and working practitioners moving between roles, and the programme is planned so that classroom discussion, applied assessments and career preparation all reflect that broader industry context throughout the 3 to 6 months.
Key Features
- Aligned with UK sector expectations set by the Institute of Data and Marketing and Institute of Hospitality
- Delivered across on-campus, online and distance-learning routes to suit London-based and international applicants
- Structured over a 3 to 6 months study window at Certificate standard
- Written by former hoteliers, digital hospitality leaders and hospitality practitioners
- Applied assessments drawn from hotel groups, technology vendors, revenue-management platforms and integrated hospitality businesses
- Small structured tasks and guided practice that reflect real hotel and resort work
What You Will Learn
- The vocabulary of hospitality sales, leads and account management
- How enquiries convert into confirmed group and corporate bookings
- Basic rate types, package structures and upsell language
- Introductory use of a CRM to log leads and follow up
- Sales calls, site inspections and short proposal writing
- How sales feeds revenue and yield decisions in a hotel
- Understanding market segments: corporate, MICE, leisure and OTA
- Basic hospitality sales KPIs and reporting language
Who This Course Is For
- Applicants seeking a UK-referenced qualification in hospitality sales basics
- International students building a first credible LSHRM record of study
- New entrants beginning a first UK-referenced hospitality qualification
- Career changers moving into hospitality from other UK sectors
- Applicants planning to progress to an LSHRM Diploma in a related subject
Career Pathways
- Concierge Assistant
- Rooms Division Trainee
- Guest Relations Assistant
- Housekeeping Attendant
- Reservations Trainee
- Hotel Receptionist
- Reservations Agent
The LSHRM careers service supports Certificate in Hospitality Sales Basics students with CV, LinkedIn and interview coaching, structured mock interviews and introductions to London hotel groups, boutique properties, luxury operators, cluster hotels and the wider hospitality supply chain relevant to the Digital Hospitality & Technology department. Graduates of the Certificate in Hospitality Sales Basics also receive practical coaching on how to present LSHRM study on their CV, how to describe project evidence to hiring managers, and how to structure applications for both UK-based and international roles across hotel groups, technology vendors, revenue-management platforms and integrated hospitality businesses.
Entry Requirements
- Age 16+ with a genuine interest in hotel, resort and hospitality careers
- GCSE-equivalent secondary education (or overseas equivalent)
- Basic English proficiency for online learning (IELTS 5.0 or equivalent for international applicants)
- Access to a computer with reliable internet for online delivery
- No prior hospitality qualification required , this is a foundation route
Why Study at LSHRM
LSHRM is the London School of Hotel and Resort Management , a specialist division of Harold International College of London focused on the operational and strategic disciplines that run modern hotels, resorts and integrated hospitality businesses.
Our curriculum is written by former hoteliers, revenue leaders, housekeeping directors and hospitality technologists, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students alike.
For students on the Certificate in Hospitality Sales Basics, LSHRM provides subject-specific tutor support in digital hospitality & technology, clear articulation into further LSHRM study, and a dedicated point of contact inside the department to guide study choices, assessment planning and career direction across the 3 to 6 months of the programme.
Apply for Certificate in Hospitality Sales Basics
The Certificate in Hospitality Sales Basics gives you a London-referenced, industry-aligned route into digital hospitality & technology careers with a clean articulation into further LSHRM study. Applications for the Certificate in Hospitality Sales Basics are reviewed on a rolling basis, and the LSHRM admissions team can guide you through document checks, English-language requirements and mode selection between online, on-campus and distance learning. Start your London-recognised hospitality career today. Enrol Now
