Diploma in Hospitality Analytics
Course Overview
The Diploma in Hospitality Analytics is a UK Level 4-equivalent programme of 9 to 12 months delivered by LSHRM. It develops the applied analytics skills used inside hotels, from pickup analysis and channel performance to guest behaviour segmentation and reporting. Content is aligned with HOSPA and Institute of Data and Marketing (IDM) references.
By graduation you will be able to build hotel reporting packs in Excel, interpret pickup and forecast variance, segment guest behaviour and support revenue and marketing teams with structured analysis.
The nine to twelve month curriculum walks you through the applied analytics used in hotel commercial teams, from pickup and pace reports to guest segmentation and channel performance. Assessment blends an Excel-based reporting pack, a segmentation exercise, a channel performance case study and a supervisor-level presentation to a mock commercial team.
Modules across the Hospitality Analytics programme are delivered in short weekly units with practical activities anchored to real hotel workflows, and every intake sits within a wider LSHRM cohort that combines learners from London, the UK regions and international markets. Tutor contact hours are protected across each week, with dedicated office-hour slots and asynchronous forum support so that Hospitality Analytics learners never lose momentum between modules.
On completion, Hospitality Analytics learners can progress into the LSHRM Advanced Diploma, moving from practitioner (UK Level 4-equivalent) standard into senior operational territory without repeating material. Every Hospitality Analytics student is also supported by the LSHRM alumni network, which gathers hospitality professionals from London hotel groups, resort operators and hospitality technology firms across the UK and further afield.
Key Features
- Level 4 hospitality analytics syllabus
- HOSPA and IDM references
- Excel-based reporting workshops
- Pickup and forecast interpretation drills
- Guest segmentation walkthroughs
- Online, on-campus and distance-learning delivery
- Articulation into Advanced Diploma programmes
- Excel-based reporting pack assessment with tutor feedback
- Guest segmentation exercise
- Channel performance case study
- Supervisor-level presentation to a mock commercial team
What You Will Learn
- Build a hotel weekly reporting pack in Excel
- Interpret pickup, forecast and pace against budget
- Segment guest behaviour across channels and rate codes
- Handle basic SQL-style queries for hotel data extracts
- Support revenue teams with rate and mix analysis
- Handle CRM and marketing reporting extracts
- Present analysis in supervisory meetings
- Handle data hygiene and validation routines
- Handle rate mix analysis by channel and market segment
- Handle guest recency, frequency and monetary segmentation
- Handle channel cost of acquisition analysis
- Handle pickup by day-of-week and lead-time analysis
- Handle data hygiene routines on export files
- Handle hospitality analytics content in the context of resort commercial planning, brand strategy and business development
- Handle hospitality analytics content with awareness of UK professional-body references
- Handle hospitality analytics content across on-campus, online and distance learning delivery modes
- Handle hospitality analytics content in the context of London hospitality employers
- Handle hospitality analytics content with cross-department awareness across a hotel property
- Handle hospitality analytics content in the context of career progression to the LSHRM Advanced Diploma
Who This Course Is For
- Front office and reservations staff moving into analytics roles
- Career changers with numerical aptitude entering hospitality
- LSHRM Certificate holders progressing to Level 4 study
- International hoteliers preparing for UK analytics roles
- Contact centre staff moving into reservations analytics
- Consultants specialising in hospitality data work
Career Pathways
- Hospitality Data Analyst
- Revenue Systems Analyst
- Revenue Manager
- Reservations Systems Specialist
- Hotel Systems Manager
- Distribution Manager
LSHRM careers advisors support Diploma students with analyst CV drafting, case interview drills and introductions to London hotel commercial teams and cluster offices.
Past LSHRM Diploma students have progressed into hotel data analyst, revenue systems analyst and reservations analyst posts inside London hotel groups and cluster commercial offices, with several supported into vendor analyst tracks.
Entry Requirements
- Age 18+ with a completed secondary education (A-Levels, IB, or overseas equivalent)
- An LSHRM Certificate or comparable hospitality/business qualification (preferred, not required)
- IELTS 5.5 or equivalent English proficiency for international applicants
- A short statement of interest describing your career direction in hospitality
- Access to a computer and reliable internet for online delivery
Why Study at LSHRM
LSHRM is the London School of Hotel and Resort Management - a specialist division of Harold International College of London focused on the operational and strategic disciplines that run modern hotels, resorts and integrated hospitality businesses.
Our curriculum is written by former hoteliers, revenue leaders, housekeeping directors and hospitality technologists, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students alike.
The Diploma is authored by former revenue analysts and HOSPA-linked practitioners, so the content reflects the reports and questions asked in real hotel commercial meetings.
LSHRM's analytics content sits inside the wider Resort and Business Management department, so learners see revenue, marketing and brand content that gives analytics work its commercial context.
Apply for Diploma in Hospitality Analytics
Applications for the Diploma in Hospitality Analytics open on rolling intakes. Take the next step into professional hotel management with LSHRM admissions. The programme sits at practitioner (UK Level 4-equivalent) standard and is delivered by an academic team that continues to advise the wider hospitality sector. Support is available throughout the Hospitality Analytics programme from admissions to graduation, and every intake is supported by LSHRM course leaders and student services. Take the next step into professional hotel management with LSHRM admissions. Enrol Now
