Higher Diploma in Hospitality Sales Management
Course Overview
The Higher Diploma in Hospitality Sales Management is a UK Level 5+ articulation programme of 15 to 18 months delivered by LSHRM. It develops department-head sales skills across hotel and resort environments, covering corporate accounts, MICE, group sales, distribution partnerships and revenue coordination. The programme is aligned with HOSPA, CIM and Institute of Hospitality references.
By graduation you will be able to lead a hospitality sales team, coordinate corporate account programmes, run MICE and group sales cycles and represent sales in the hotel executive committee.
The fifteen to eighteen month curriculum walks you through department head sales, from corporate accounts and MICE cycles to distribution partnerships and revenue coordination. Assessment blends a corporate account brief, a MICE case study, a distribution brief and a department head presentation to a mock hotel executive committee.
Modules across the Hospitality Sales Management programme are delivered in short weekly units with practical activities anchored to real hotel workflows, and every intake sits within a wider LSHRM cohort that combines learners from London, the UK regions and international markets. Tutor contact hours are protected across each week, with dedicated office-hour slots and asynchronous forum support so that Hospitality Sales Management learners never lose momentum between modules.
On completion, Hospitality Sales Management learners can progress into the LSHRM Bachelor top-up, moving from department head articulation (UK Level 5+) standard into full honours undergraduate territory without repeating material. Every Hospitality Sales Management student is also supported by the LSHRM alumni network, which gathers hospitality professionals from London hotel groups, resort operators and hospitality technology firms across the UK and further afield.
Key Features
- Level 5+ hospitality sales management syllabus
- HOSPA, CIM and Institute of Hospitality references
- Corporate account programme workshops
- MICE and group sales cycle modules
- Executive committee representation drills
- Online, on-campus and distance-learning delivery
- Articulation into Bachelor top-up routes
- Corporate account brief assessment with tutor feedback
- MICE case study on a group cycle
- Distribution brief with tutor review
- Department head presentation to a mock hotel executive committee
What You Will Learn
- Lead a hospitality sales team across full commercial cycles
- Coordinate corporate account programmes for hotels
- Run MICE and group sales cycles end to end
- Represent sales in the hotel executive committee
- Handle distribution partnerships and OTA relationships
- Support revenue coordination with commercial teams
- Handle major client contract negotiations
- Prepare sales monthly and annual planning packs
- Handle corporate account programmes at portfolio level
- Handle MICE cycles from prospect to post-event
- Handle distribution partnerships with major aggregators
- Handle revenue coordination with commercial teams
- Handle contract negotiations for large clients
- Handle hospitality sales management content in the context of resort commercial planning, brand strategy and business development
- Handle hospitality sales management content with awareness of UK professional-body references
- Handle hospitality sales management content across on-campus, online and distance learning delivery modes
- Handle hospitality sales management content in the context of London hospitality employers
- Handle hospitality sales management content with cross-department awareness across a hotel property
- Handle hospitality sales management content in the context of career progression to the LSHRM Bachelor top-up
Who This Course Is For
- Sales coordinators targeting head-of-sales posts
- Business development managers moving into hotel sales leadership
- LSHRM Advanced Diploma holders progressing to Level 5+ study
- International hospitality sales professionals preparing for UK leadership
- Sales consultants formalising department head credentials
- International hospitality sales professionals preparing for UK department head roles
Career Pathways
- Sales and Marketing Manager
- Business Development Manager
- Hospitality Marketing Manager
- Brand Manager
- Revenue Manager
- Hotel Business Manager
LSHRM careers advisors coach Higher Diploma students through sales CV drafting, portfolio interview drills and introductions to London hotel sales teams and corporate account groups.
Past LSHRM Higher Diploma students have progressed into director of sales, business development manager and hospitality marketing manager posts inside London hotel groups and international operators, with several supported into cluster sales tracks.
Entry Requirements
- A completed Advanced Diploma or equivalent Level 5 hospitality qualification
- Alternatively, 3+ years of supervisory hospitality experience with a portfolio statement
- IELTS 6.0 or equivalent English proficiency for international applicants
- Two academic or professional references
- Interview with the LSHRM admissions team
Why Study at LSHRM
LSHRM is the London School of Hotel and Resort Management - a specialist division of Harold International College of London focused on the operational and strategic disciplines that run modern hotels, resorts and integrated hospitality businesses.
Our curriculum is written by former hoteliers, revenue leaders, housekeeping directors and hospitality technologists, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students alike.
The Higher Diploma is authored by former hotel sales directors, so the syllabus mirrors the department-head conversations that shape hotel commercial performance.
LSHRM's sales content sits inside the wider Resort and Business Management department, so learners see revenue, brand and marketing content that gives department head sales its full commercial context.
Apply for Higher Diploma in Hospitality Sales Management
Applications for the Higher Diploma in Hospitality Sales Management open on rolling intakes. Complete your operational-to-managerial articulation with LSHRM admissions. The programme sits at department head articulation (UK Level 5+) standard and is delivered by an academic team that continues to advise the wider hospitality sector. Support is available throughout the Hospitality Sales Management programme from admissions to graduation, and every intake is supported by LSHRM course leaders and student services. Complete your operational-to-managerial articulation with LSHRM with LSHRM admissions. Enrol Now
