Is the Advanced Diploma in Tourism Experience Innovation UK recognised?

Yes. The Advanced Diploma in Tourism Experience Innovation is a UK Level 5-equivalent qualification aligned with Tourism Society, CIM and Institute of Hospitality practice, and articulates into the LSTITM Higher Diploma.

What entry criteria apply to the Advanced Diploma in Tourism Experience Innovation?

Applicants need a completed Level 4 Diploma or 2+ years relevant experience, IELTS 6.0 for international candidates and two references for the Advanced Diploma in Tourism Experience Innovation.

Adv Diploma Tourism Experience Innovation | LSTITM | Harold International College of London

Course Overview

The Advanced Diploma in Tourism Experience Innovation is a 12 to 15-month UK Level 5-equivalent programme within the LSTITM Tourism & Destination Management department. It equips senior practitioners to lead structured experience innovation across tourism products, from ideation labs through prototyping to scaled roll-out, referenced against Institute of Hospitality service-innovation practice and Tourism Society standards.

By the closing modules you will be running innovation sprints, briefing operators, defending business cases and coordinating the launch of new tourism experiences across a portfolio.

Study on the Advanced Diploma in Tourism Experience Innovation is structured around case cohorts, weekly tutor clinics and applied studios that mirror the pace of a UK-facing tourism organisation. The programme runs over 12 to 15 months and layers reading, guided practice and small-group work so learners can apply frameworks the following week at their operator, tourism board or agency. It sits inside the LSTITM Tourism & Destination Management department and is designed to develop senior operational leadership across systems and departments for candidates working across destination management, visitor economies and cultural tourism.

Key Features

Curriculum shaped by Tourism Society and Institute of Hospitality practice
References CIM customer-experience frameworks
Studios in innovation sprints and experiment design
Practical modules in prototyping and pilot management
Coverage of experience-innovation KPI dashboards
Sessions on responsible-tourism and accessibility innovation
Assessment blends innovation portfolio, viva and pilot business case
Structured tutor-led clinics that unpack case material week by week
Peer cohort review sessions modelled on UK operator working groups
Termly employer showcase sessions with LSTITM industry partners

What You Will Learn

Design and run a structured tourism-innovation sprint
Author a compelling pilot business case for a new experience
Coordinate a pilot programme across two or three operator partners
Interpret NPS, revisit and share-of-wallet as innovation KPIs
Draft an experience-innovation portfolio review for senior leaders
Design accessibility-first tourism experiences that meet UK duties
Handle intellectual-property basics when co-creating with partners
Apply UK consumer-protection rules to innovative offer design
Build a personal reading and reflection log across the Advanced Diploma in Tourism Experience Innovation modules
Use tutor feedback to develop a portfolio artefact you can share at interview

Who This Course Is For

Senior CX and product managers moving into innovation-lead roles
Tour-operator product leads formalising senior methods
Career changers from service-design entering tourism
International practitioners preparing for a UK Level 5 credential
DMO innovation-lab team leads formalising practice
Working professionals seeking a structured UK-referenced advanced diploma in tourism experience innovation credential
Alumni of Harold International College of London progressing across the school portfolio

Career Pathways

Tourism Product Innovation Manager
Senior Tourism Product Manager
Head of Experience (Travel)
Senior Destination Marketing Executive
Tourism Innovation Lab Lead
Senior Cultural Tourism Officer
Regional Tourism Product Manager
Independent consultant or freelancer using the Advanced Diploma in Tourism Experience Innovation portfolio as evidence
In-house progression within your existing tourism employer using the Advanced Diploma in Tourism Experience Innovation

LSTITM's careers service supports Advanced Diploma learners with introductions to London operator innovation teams, DMO experience programmes and boutique tourism-consulting partners.

Graduates of the Advanced Diploma in Tourism Experience Innovation typically progress into roles across UK inbound tour operators, destination management organisations, OTAs, airline commercial teams and boutique tourism consultancies, and LSTITM alumni support networks help learners identify open vacancies and prepare tailored applications.

The Advanced Diploma in Tourism Experience Innovation also equips learners with a concrete portfolio of coursework and applied artefacts they can present at interview, and LSTITM careers advisers help match those artefacts to live vacancies advertised by London tour operators, tourism boards and international travel employers each intake.

Entry Requirements

A completed LSTITM Diploma or equivalent UK Level 4 qualification
Alternatively, 2+ years of relevant tourism or travel-industry experience with a statement of purpose
IELTS 6.0 or equivalent English proficiency for international applicants
Two academic or professional references supporting your innovation direction
Access to a computer and reliable internet for online delivery and prototyping

Why Study at LSTITM

LSTITM is the specialist tourism and international travel management arm of Harold International College of London. Every programme is aligned with recognised UK bodies including the Tourism Society, ITT, ABTA, the CIM, Institute of Hospitality and UKHospitality, giving graduates credible study behind them.

You are taught by former tourism-product directors, DMO experience leads and boutique innovation consultants, with delivery on-campus in London, live online and by distance learning to fit working professionals and international students.

Choosing the Advanced Diploma in Tourism Experience Innovation at LSTITM also opens articulation into the wider Harold International College of London portfolio, so learners on this Advanced Diploma route can progress into higher LSTITM qualifications or move sideways into related Harold International schools when it fits their career plan.

Apply for Advanced Diploma in Tourism Experience Innovation

The Advanced Diploma in Tourism Experience Innovation is a credible Level 5 route into senior experience-innovation practice. Contact admissions about the next intake, articulation and instalment plans. Progress into supervisory and strategic tourism practice with LSTITM. Enrol Now.