Higher Diploma in Tourism Experience Economy
Course Overview
The Higher Diploma in Tourism Experience Economy is a Higher Diploma programme within LSTITM's Tourism Business, Marketing & Operations portfolio, focused on technician-to-manager articulation across the tourism experience economy. Delivered across a 15 to 18 months duration band, the programme is aligned with UK tourism-sector standards referenced by Association of British Travel Agents (ABTA) and Chartered Institute of Marketing (CIM), and gives students structured, industry-referenced practice from the first week of study. Students explore leading tourism experience programmes through a mix of tutor-led seminars, case-based labs and applied projects drawn from real London tourism organisations.
By the end of the Higher Diploma in Tourism Experience Economy, students should be able to lead tourism experience programmes, coordinate product portfolios and articulate into experience department leadership. The syllabus mixes applied case study, tutor-led coaching and structured assessment so learners graduate ready to contribute to real tourism teams across London and internationally. Assessment blends short written pieces, applied projects and structured peer review so students build a portfolio they can share with prospective employers as evidence of ready-to-work practice.
Students on the Higher Diploma in Tourism Experience Economy join a peer group drawn from destination operators, travel-agency chains, DMOs and international tourism boards, and are taught by tutors with prior operational and strategic tourism experience across the UK sector. Guest speakers from Institute of Travel and Tourism (ITT)-referenced organisations, London consultancies and tour operators contribute short masterclasses throughout the programme, giving students direct sight of live industry challenges and current recruitment expectations.
Key Features
- UK content referenced against Chartered Institute of Marketing (CIM) practice
- Modules on experience programmes, KPI design and portfolio review
- Case notes from London DMOs, tour operators and OTAs
- Workshops on co-creation and loyalty programmes
- Career sessions on senior experience-economy roles
- Delivered across online, on-campus and distance-learning routes
What You Will Learn
- Lead tourism experience programmes across product portfolios
- Design experience roadmaps for destinations and operators
- Coordinate product-portfolio review across tourism brands
- Structure experience KPIs and reporting cadences
- Apply CIM and Tourism Society experience frameworks
- Manage co-creation workshops with tourism partners
- Coordinate loyalty and CRM programmes for experience products
- Present experience programmes to executive audiences
Who This Course Is For
- Advanced Diploma holders progressing to experience-economy leadership
- Career changers from adjacent CX sectors into tourism
- International applicants targeting UK experience-economy posts
- Working experience managers seeking Level 5+ articulation
- Applicants planning progression to Bachelor top-up routes
Career Pathways
- Head of Tourism Experience (associate)
- Customer Experience Manager (Tourism)
- Tourism Product Portfolio Manager
- Loyalty and CRM Manager
- Tourism Category Manager
- DMO Experience Director (associate)
- Tourism Innovation Manager
The LSTITM careers service supports every Higher Diploma in Tourism Experience Economy student with CV, LinkedIn and interview coaching, plus warm introductions to London tourism boards, tour operators, OTAs and airline partners actively hiring across these career pathways. Graduates of the Higher Diploma in Tourism Experience Economy are supported through an alumni network spanning UK destination management organisations, international tour operators and consultancy houses, giving early-career candidates a credible route into interviews and structured progression conversations with sector employers.
Entry Requirements
- A completed Advanced Diploma or equivalent Level 5 tourism qualification
- Alternatively, 3+ years of supervisory tourism or travel experience with a portfolio statement
- IELTS 6.0 or equivalent English proficiency for international applicants
- Two academic or professional references
- Interview with the LSTITM admissions team
Why Study at LSTITM
LSTITM is the London School of Tourism and International Travel Management , a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism. Students on the Higher Diploma in Tourism Experience Economy benefit from that specialist focus at every stage of study.
Every LSTITM programme is aligned with recognised UK tourism and marketing bodies including the Tourism Society, Institute of Travel and Tourism (ITT), ABTA, the Chartered Institute of Marketing and UKHospitality, so graduates step into the sector with credible, industry-referenced study behind them. Students on every LSTITM route are supported by dedicated career services covering CV, LinkedIn, interview coaching and introductions to London tourism boards, tour operators, OTAs, airline and hospitality partners.
Our curriculum is written by former destination directors, travel-industry technologists, tourism consultants and marketing leaders, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students alike. LSTITM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree , with Master's routes for those aiming at consultancy, corporate development and executive tourism leadership.
Apply for Higher Diploma in Tourism Experience Economy
Applications for the Higher Diploma in Tourism Experience Economy are open across four intakes per year with rolling admissions for online and distance-learning candidates. Speak to an LSTITM admissions adviser about tuition, scholarship options and articulation into the next stage of the LSTITM tourism pathway. Complete your operational-to-managerial articulation with LSTITM. Enrol Now.
















