MSc in Tourism Global Market Studies
Course Overview
The MSc in Tourism Global Market Studies is a 12 to 18 month postgraduate qualification for executives responsible for global tourism market analysis, entry planning and geopolitical intelligence. It is aligned with the Tourism Society, WTTC and Chartered Management Institute (CMI) reference standards for global market executive practice.
By graduation, students can lead global market intelligence functions, brief boards on entry programmes across regions and complete a research-informed dissertation on global tourism market studies.
Assessment on the MSc in Tourism Global Market Studies combines executive assignments, a research-informed dissertation and one strategic capstone. Learners select their dissertation topic in the first term so that every subsequent module contributes to their final research question, and the resulting dissertation is a portfolio document ready for use in senior global tourism interviews.
Key Features
- Delivered on-campus in London, online and via distance learning
- Curriculum aligned with Tourism Society, WTTC and CMI references
- Postgraduate MSc with a dissertation on global market topics
- Research seminars on global market analysis and entry planning
- Case studies from UK-headquartered global tourism brands
- Executive coaching for global market leadership transitions
- Career service for executive global market intelligence tracks
- Dissertation topic chosen in term one so every module reinforces the research question
- Strategic capstone reviewed by a panel of LSTITM industry faculty
What You Will Learn
- Executive global market analysis for tourism organisations
- Country prioritisation frameworks combining PESTLE and market size
- Global market entry playbooks including partnership and franchise routes
- Executive briefing formats for board-level market decisions
- Research methods for global market dissertations
- Geopolitical intelligence and horizon scanning for tourism markets
- Ethics, compliance and anti-corruption practice for global tourism
- Sustainability and stewardship considerations for global expansion
- Executive research methodology including qualitative and quantitative design
- Postgraduate academic writing to publication-ready standards
- Executive coaching cadences with LSTITM global commercial faculty
Who This Course Is For
- Bachelor graduates targeting executive global market roles in tourism
- Senior commercial leaders moving from adjacent sectors into tourism
- International postgraduate applicants targeting UK MSc study
- Career changers with 5+ years senior commercial experience
- Aspiring heads of global markets in tourism organisations
Career Pathways
- Global Tourism Manager (Executive)
- Tourism Investment Analyst (Global)
- Head of Tourism Development (Global)
- Tourism Corporate Development Manager (Global)
- Tourism Consultancy Partner (Global)
- Chief Tourism Officer (Global Track)
- Regional Tourism Director (Global)
LSTITM's careers service connects MSc students with executive global recruiters at UK tourism corporates, tourism boards and consulting firms, plus board-level career coaching.
MSc in Tourism Global Market Studies students also benefit from a quarterly executive global salon where working heads of global markets from UK corporates and consultancies share live entry-planning dilemmas with the cohort. Distance-learning students join by video and receive sanitised global market documents for their own reference. Past alumni consistently cite this salon as the feature that most translated postgraduate global markets theory into the confidence to step into an executive global expansion conversation with credibility.
Entry Requirements
- A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
- Applicants without a first degree may be considered with 5+ years senior tourism or commercial experience
- IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
- A 500-word research statement on the applicant's chosen area of global tourism markets
- Two academic or professional references and a short interview
Applicants who narrowly miss the IELTS 6.5 threshold can take LSTITM's postgraduate pre-sessional English support before joining the MSc in Tourism Global Market Studies, and international applicants receive a personal admissions reply within three working days. Applicants without a first degree but with five years of senior commercial or global markets experience should submit a portfolio statement and a research proposal.
Why Study at LSTITM
LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London. Every LSTITM programme is aligned with the Tourism Society, ITT, ABTA, CIM and UKHospitality reference frameworks.
Our postgraduate curriculum is written by former global commercial directors, tourism corporate leaders and consulting partners and delivered across three flexible modes with dedicated executive career support.
Master's graduates from LSTITM's global market studies route step into executive tourism roles with a research-informed dissertation, an industry-facing capstone and a personal executive coaching relationship maintained for the full duration of study. Alumni report that this triple combination is what most differentiates the LSTITM postgraduate global markets experience from more academic MSc routes elsewhere in the UK sector.
Apply for MSc in Tourism Global Market Studies
Applications are open now for the next intake of the MSc in Tourism Global Market Studies. Advance into executive tourism leadership with LSTITM and secure a research-informed postgraduate MSc in global markets. Termly intakes are open across on-campus, online and distance-learning modes so senior professionals can pick the route that best fits their executive commitments. Applications are reviewed on a first-come basis and the LSTITM admissions team responds within three working days. Enrol Now.
