MSc in Tourism Strategic Communication — Master at London School of Tourism & International Travel Management

MSc in Tourism Strategic Communication


Course Overview

The MSc in Tourism Strategic Communication is an LSTITM Master (MSc) programme running for a duration band of 12 to 18 months full postgraduate route. It is delivered as a research-informed UK postgraduate qualification and delivered by academics, industry contributors and practitioners from London's Tourism Business, Marketing & Operations community. The course centres on tourism strategic communication, taught across on-campus, online and distance-learning routes so that UK-based and international applicants can study without disrupting their working commitments.

By graduation, students on the MSc in Tourism Strategic Communication are producing executive-grade work drawn from tourism commercial practice, marketing operations and customer-experience management. This MSc develops executive communication capability for senior tourism organisations, covering corporate, trade, policy and consumer communications. You will study executive stakeholder engagement, reputational risk and communication portfolios at postgraduate level with a dissertation.

Key Features

  • Full postgraduate route with dissertation on senior communication questions.
  • Alignment with CIM and CMI postgraduate communication practice.
  • Reference to Tourism Society and UKHospitality executive-communication themes.
  • Applied projects with London DMOs, trade bodies and senior operators.
  • Dedicated LSTITM postgraduate careers support and mentorship.
  • Pathway into consultancy, corporate development and executive leadership.

What You Will Learn

  • Design executive communication strategies for UK tourism organisations.
  • Coordinate reputational-risk programmes at portfolio level.
  • Manage senior-stakeholder engagement across trade, policy and consumer arenas.
  • Interpret perception and reputation data at board level.
  • Lead crisis and issue communication for senior tourism leadership.
  • Apply UK PR, advertising and lobbying duties at executive level.
  • Coordinate agency and consultancy relationships supporting communication.
  • Produce a dissertation on a senior tourism communication question.

Who This Course Is For

  • Senior tourism communicators moving into executive strategic-communication roles.
  • Diploma-level and Bachelor graduates progressing into postgraduate study.
  • International applicants seeking a UK postgraduate tourism-communication qualification.
  • Career changers with senior communications experience entering tourism.

Alongside the taught modules, the MSc in Tourism Strategic Communication incorporates seminar reflection, small-group critique and live-brief clinics with LSTITM industry contributors. Learners on the MSc in Tourism Strategic Communication join a peer cohort drawn from UK, European and international backgrounds, which supports the cross-market perspective expected of modern Tourism Business, Marketing & Operations professionals. This mixed learning environment consolidates the tourism strategic communication themes into working practice and gives every student a reference network in the London tourism community they can draw on across their career.

Assessment on the MSc in Tourism Strategic Communication blends practical portfolio work, short written reflections and applied case exercises drawn from live UK travel-industry briefs. Teaching staff on the MSc in Tourism Strategic Communication give structured formative feedback throughout the programme so students know exactly where they stand against the Master (MSc) learning outcomes. LSTITM's academic team also supports every learner with study-skills tutorials, referencing clinics and an academic-integrity induction that meets UK higher-education expectations across on-campus, online and distance-learning delivery modes. Students also access a dedicated learning portal with reading lists, recorded lectures and industry-current examples that keep the tourism strategic communication content connected to real UK travel-industry practice.

Career Pathways

  • Tourism Communications Manager (Executive)
  • Head of Communications (Travel Brand)
  • Tourism Policy Advisor
  • Tourism Consultancy Partner (Communications)
  • International Development Manager (Communications)
  • Executive Director (Tourism Board Communications)

Graduates of the MSc in Tourism Strategic Communication are supported by the LSTITM careers service, which offers CV coaching, LinkedIn reviews and introductions across London tourism boards, tour operators, OTAs, airline ground services and destination management organisations.

Entry Requirements

  • A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline.
  • Applicants without a first degree may be considered with 5+ years senior tourism experience.
  • IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency.
  • A 500-word research statement on the applicant's chosen area of tourism specialisation.
  • Two academic or professional references and a short interview.

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism. Every LSTITM programme is aligned with recognised UK tourism and marketing bodies including the Chartered Institute of Marketing (CIM), the Institute of Data and Marketing (IDM), the Chartered Management Institute (CMI) and ABTA, so graduates step into the sector with credible, industry-referenced study behind them.

Our curriculum is written by former destination directors, travel-industry technologists, tourism consultants and marketing leaders, and delivered across on-campus, online and distance-learning routes for working professionals and international students. LSTITM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree, with Master's routes for those aiming at consultancy, corporate development and executive tourism leadership.

Apply for MSc in Tourism Strategic Communication

Applications for the MSc in Tourism Strategic Communication are open now for the next intake. Speak with LSTITM's admissions team to discuss entry routes, delivery mode, funding and progression from your current qualification or role. Advance into executive tourism leadership with LSTITM, and secure your place on the MSc in Tourism Strategic Communication today. Enrol Now.

Frequently asked questions.

Common questions about MSc in Tourism Strategic Communication.

The MSc in Tourism Strategic Communication runs over a duration band of 12 to 18 months full postgraduate route. LSTITM structures the MSc in Tourism Strategic Communication so students can pace study around work and personal commitments across on-campus, online and distance-learning routes.

The MSc in Tourism Strategic Communication is delivered flexibly across on-campus sessions in London, live online seminars and structured distance-learning modules. Applicants to the MSc in Tourism Strategic Communication can choose the delivery mix that best fits their schedule and location.

The MSc in Tourism Strategic Communication is a UK postgraduate degree aligned with CIM senior-communication standards. Graduates of the MSc in Tourism Strategic Communication progress into executive tourism-communication roles.

Entry to the MSc in Tourism Strategic Communication requires a UK 2:2 degree or 5+ years' senior communication experience plus IELTS 6.5. Applicants to the MSc in Tourism Strategic Communication submit a 500-word research statement.

The MSc in Tourism Strategic Communication sits within LSTITM's Master's fee band, with instalment plans and international scholarships. The MSc in Tourism Strategic Communication fees team confirms current rates.