How long is the Diploma in Hospitality Marketing?

The Diploma in Hospitality Marketing runs 9 to 12 months at LSCAHM, with three intake windows a year across on-campus, online and distance-learning routes.

Can it be studied online?

Yes, the Diploma in Hospitality Marketing is delivered on-campus in London, online and by distance learning, all following the same weekly seminar structure.

The Diploma in Hospitality Marketing is a UK Level 4 qualification aligned with Institute of Hospitality, CIM hospitality streams, HOSPA and UKHospitality frameworks.

Do I need marketing experience?

Marketing or hospitality experience is welcomed but not required. A Level 3 qualification or LSCAHM Certificate is the standard entry route to the Diploma in Hospitality Marketing.

Is funding available?

LSCAHM admissions confirms tuition at offer stage and advises on payment plans and scholarship options for the Diploma in Hospitality Marketing.

Diploma in Hospitality Marketing | LSCAHM | Harold International College of London

Course Overview

The Diploma in Hospitality Marketing is a UK Level 4 practitioner foundation of 9 to 12 months in LSCAHM's Hospitality Management department. Delivered on-campus in central London, online, or by distance learning, the programme is aligned with the Institute of Hospitality, the Chartered Institute of Marketing (CIM) hospitality streams, HOSPA and UKHospitality good-practice frameworks for hospitality marketing.

By graduation, a student is contributing to hospitality marketing campaigns, running digital channels, briefing designers and agencies, contributing to CRM and loyalty programmes, and interpreting basic marketing metrics for owners and general managers.

Key Features

Level 4 practitioner curriculum aligned with Institute of Hospitality and CIM streams.
Modules on brand, digital, content, CRM and loyalty.
Weekly tutor-led seminars in small London cohorts, mirrored for online and distance students.
Applied case work drawn from London hotel groups and restaurant operators.
Named programme-tutor support throughout the Diploma.
Three intake windows a year with admissions responding within one working day.

What You Will Learn

Brand strategy basics for hospitality businesses.
Digital marketing across search, social and email channels.
Content creation for hotels, restaurants and event operators.
CRM, loyalty and personalisation basics.
Distribution and OTA basics with reference to HOSPA guidance.
Marketing metrics including reach, conversion and RevPAR contribution.
Campaign planning for seasonal and event-led hospitality.
Compliance including advertising standards and data protection.

Who This Course Is For

Hospitality team members moving into marketing support roles.
Hotel and restaurant marketing assistants seeking a UK-aligned Diploma.
Independent operators formalising their marketing skills.
Career changers stepping into hospitality marketing from other sectors.
International students preparing for UK hospitality marketing employment.

Career Pathways

Hospitality Marketing Manager (junior track).
Hotel Marketing Coordinator.
Restaurant Marketing Assistant.
Front Office Manager with marketing responsibility.
CRM Coordinator for hospitality brands.
Guest Relations Manager with marketing remit.
Concierge Manager with content responsibility.

The LSCAHM careers service runs an annual industry-careers day and works with London hotel groups, restaurant operators and hospitality agencies recruiting Diploma graduates.

Entry Requirements

A Level 3 qualification (A-levels, BTEC, Access to HE) or equivalent, OR a relevant Certificate at LSCAHM in hospitality or marketing.
GCSE English at grade 4/C and Mathematics at grade 4/C or equivalent.
IELTS 5.5 overall (no band below 5.5) for non-native English speakers, or equivalent.
A personal statement outlining your progression aims into hospitality marketing.
Applicants with relevant hotel, restaurant or marketing experience are encouraged to reference it at application.

Why Study at LSCAHM

The London School of Culinary Arts and Hospitality Management is a specialist division of Harold International College of London teaching in small, tutor-visible cohorts. LSCAHM reads hospitality marketing as inseparable from culinary, tourism and event practice, so Diploma students see how a marketing campaign lands inside the operation it promotes.

Central London places luxury hotel groups, restaurant operators, the Institute of Hospitality and CIM hospitality streams within a short tube ride of every classroom, keeping Diploma case work anchored to current UK sector practice.

Apply for Diploma in Hospitality Marketing

Step up to a UK Level 4 Diploma at LSCAHM. Three intake windows a year and admissions responds within one working day to Diploma in Hospitality Marketing applicants. Submit your Level 3 or Certificate evidence, personal statement and English-language documentation to the LSCAHM admissions team. Enrol Now.