Diploma in Hospitality Sales and Marketing
Course Overview
The Diploma in Hospitality Sales and Marketing is a UK Level 4 practitioner foundation running 9 to 12 months across on-campus, online and distance learning routes. Sitting inside the LSCAHM Tourism, Events and Food Business department, the programme is aligned with UKHospitality commercial themes, Chartered Institute of Marketing hospitality-stream competencies and Institute of Hospitality guest-marketing standards used across UK hotels and venues.
By graduation you are running a hotel or venue sales funnel, planning campaigns across paid, owned and earned channels, briefing digital agencies, and reporting acquisition and conversion metrics to a General Manager or commercial director.
Key Features
- Curriculum aligned with UKHospitality commercial themes and CIM hospitality streams.
- Live campaign briefs from London hotel groups, event venues and tourism operators.
- Digital marketing modules covering paid search, meta, OTA and CRM channels.
- Sales-funnel workshops covering MICE, corporate and leisure segments.
- Small tutor-visible cohorts across three parallel study modes.
- Clear progression path to Advanced Diploma and Higher Diploma routes at LSCAHM.
What You Will Learn
- Segment a hospitality market across leisure, corporate, MICE and group business.
- Build a hotel or venue sales pipeline with weekly reporting cadence.
- Plan integrated campaigns across paid search, meta, email and OTA channels.
- Brief and manage digital agencies against measurable KPIs.
- Deploy CRM segmentation and lifecycle marketing for hospitality guests.
- Track acquisition, conversion, spend-per-guest and repeat metrics.
- Present a commercial monthly review to a General Manager panel.
- Apply UK advertising, GDPR and consumer-protection law to hospitality campaigns.
Who This Course Is For
- Front-of-house or reservations staff moving into sales and marketing.
- Marketing coordinators in hotels, venues or tourism operators.
- Certificate-holders progressing to a Level 4 commercial route.
- Career changers from adjacent marketing roles targeting hospitality.
- International applicants seeking a UK-recognised hospitality commercial credential.
Career Pathways
- Hospitality Sales Executive
- Hospitality Marketing Coordinator
- MICE Sales Manager
- Digital Marketing Assistant (Hotel/Venue)
- Reservations and Revenue Coordinator
- Destination Marketing Assistant
- Hospitality Brand Manager (Trainee)
The LSCAHM careers service links Diploma students to commercial teams inside London hotel groups, event venues and tourism operators.
Entry Requirements
- A Level 3 qualification (A-levels, BTEC, Access to HE) or equivalent, OR a relevant Certificate at LSCAHM.
- GCSE English at grade 4/C and Mathematics at grade 4/C or equivalent.
- IELTS 5.5 overall (no band below 5.5) for non-native English speakers, or equivalent.
- A personal statement outlining your progression aims in hospitality sales and marketing.
- Applicants with relevant kitchen, front-of-house or hospitality experience are encouraged to reference it at application.
Why Study at LSCAHM
LSCAHM reads hospitality, tourism, events and food business as one interconnected commercial system. Sales and marketing students share seminars with venue operators and F&B leads, so their campaigns are tested against operational realities from day one.
Central London places hotel groups, event venues, UKHospitality and CIM within a short tube ride of every classroom, and the careers service runs an annual industry day for hospitality commercial teams.
Apply for Diploma in Hospitality Sales and Marketing
Applications for the Diploma in Hospitality Sales and Marketing are reviewed on a rolling basis with named admissions support. Step up to a UK Level 4 Diploma at LSCAHM with three intake windows a year and an admissions response within one working day. Enrol Now.
