How long is the Higher Diploma in Hospitality Marketing?

The Higher Diploma in Hospitality Marketing runs 15 to 18 months at UK Level 5 with a supervised marketing plan capstone.

How is the Higher Diploma in Hospitality Marketing delivered?

The Higher Diploma in Hospitality Marketing is delivered online, on-campus in central London, and by distance learning with a shared seminar schedule.

Does the Higher Diploma in Hospitality Marketing articulate into a UK Bachelor's?

Yes. The Higher Diploma in Hospitality Marketing articulates into a UK Bachelor's top-up in marketing or hospitality management with credit transfer confirmed in writing.

What are the entry requirements?

A relevant Level 4 Diploma or comparable qualification, GCSE English and Maths at 4/C, IELTS 6.0 for non-native speakers, and one reference.

What does the Higher Diploma in Hospitality Marketing cost?

Fees are published each academic year with instalment plans, employer sponsor routes and international scholarship considerations at admissions review.

Higher Diploma in Hospitality Marketing | LSCAHM | Harold International College of London

Course Overview

The Higher Diploma in Hospitality Marketing is a UK Level 5 qualification of 15 to 18 months in the hospitality management portfolio at LSCAHM. Content is aligned with Chartered Institute of Marketing hospitality streams, Institute of Hospitality guest-experience practice and HOSPA commercial reporting.

By graduation you are producing a full marketing plan for a working hotel or restaurant unit, from segment map through channel plan and content calendar to attribution, defended in a supervised capstone.

Key Features

Fifteen to eighteen months across on-campus, online and distance learning.
Modules aligned with Chartered Institute of Marketing hospitality streams.
Case work with London hotel groups, restaurant estates and venue operators.
References to Institute of Hospitality guest-experience frameworks.
Structured articulation into a UK Bachelor's top-up in marketing or hospitality management.
Named programme-tutor and small cohort model throughout.

What You Will Learn

Segmentation, targeting and positioning for hospitality brands.
Digital marketing across search, social and content.
Direct-booking optimisation and OTA management.
Brand storytelling for hotels, restaurants and venues.
Loyalty design and CRM programme management.
Pricing communication and package construction.
Analytics, attribution and reporting to commercial leadership.
Crisis and reputation management for hospitality brands.

Who This Course Is For

Front-office managers moving into marketing roles.
Restaurant managers responsible for local marketing plans.
Sales coordinators building brand and content skills.
Consultants developing marketing services for hospitality clients.

Career Pathways

Hospitality Marketing Manager
Hotel Manager (marketing-led)
Food & Beverage Manager (brand)
Cluster Revenue Manager
Guest Relations Manager
Rooms Division Manager (commercial stream)
Restaurant Manager (branded estate)

The LSCAHM careers service connects Higher Diploma students with London hotel groups, restaurant estates, hospitality agencies and venue operators recruiting for marketing-literate managers.

Entry Requirements

A relevant Diploma (Level 4), Advanced Diploma or comparable qualification.
GCSE English at grade 4/C and Mathematics at grade 4/C or equivalent.
IELTS 6.0 overall (no band below 5.5) for non-native English speakers.
One academic or professional reference.
Working front-office team leaders, F&B supervisors and event coordinators moving into marketing are welcomed.

Why Study at LSCAHM

LSCAHM is a specialist division of Harold International College of London that treats marketing as inseparable from operations, revenue and guest experience in hospitality.

Central London puts hotel head offices, restaurant groups, hospitality agencies and the Chartered Institute of Marketing hospitality community within a short tube ride.

Apply for Higher Diploma in Hospitality Marketing

Applications for the Higher Diploma in Hospitality Marketing are welcomed year-round. Complete a Higher Diploma at LSCAHM and articulate into a UK Bachelor's top-up in the same discipline, credit transfer is confirmed at enrolment. Enrol Now.