Higher Diploma in Hospitality Sales and Marketing
Course Overview
The Higher Diploma in Hospitality Sales and Marketing is a 15 to 18-month UK Level 5 qualification aligned with UKHospitality, HOSPA and Chartered Institute of Marketing hospitality streams, with articulation into a UK Bachelor's top-up. It is written for sales and marketing coordinators, cluster executives and revenue analysts who need a combined credential covering both disciplines at senior level.
By graduation, students can build an integrated annual sales and marketing plan, coordinate revenue and commercial activity, defend paid and organic spend, and lead cluster activity across a small hotel or restaurant portfolio.
Key Features
- Level 5 curriculum benchmarked against Chartered Institute of Marketing hospitality streams and HOSPA.
- Combined sales and marketing modules with integrated planning tasks.
- Applied briefs drawn from London hotel groups, restaurant brands and venue operators.
- Credit transfer confirmed into UK Bachelor top-up commercial and hospitality programmes.
- Named programme tutor with senior commercial hospitality practice.
- Access to UKHospitality and HOSPA student pathways.
- Capstone integrated sales and marketing plan for a live business brief.
What You Will Learn
- Build an integrated annual sales and marketing plan across segments.
- Coordinate revenue, sales and marketing on rate promotions and packaging.
- Run search, social and CRM campaigns to hotel or restaurant KPIs.
- Manage corporate and MICE account cycles from RFP to renewal.
- Design and defend paid and organic marketing budgets.
- Coach junior sales and marketing coordinators through their pipelines.
- Analyse commercial performance for cluster and area reviews.
- Prepare board-ready commercial reporting.
Who This Course Is For
- Combined-track sales and marketing coordinators in hospitality.
- Cluster executives moving into senior commercial roles.
- Revenue analysts wanting a stronger commercial and marketing base.
- Working practitioners returning to structured study.
- International applicants seeking a UK Level 5 commercial hospitality credential.
Career Pathways
- Hospitality Sales and Marketing Manager
- Cluster Marketing Manager
- Cluster Sales Manager
- Hospitality Marketing Manager
- Corporate Account Manager
- Revenue Analyst (Senior Track)
- Destination Marketing Manager
The LSCAHM careers service partners with London hotel groups, restaurant brands and hospitality commercial teams to open interviews for cluster and combined-track roles, and runs at least one industry-careers day each year focused on commercial hospitality.
Entry Requirements
- A relevant Diploma (Level 4), Advanced Diploma or comparable qualification.
- GCSE English at grade 4/C and Mathematics at grade 4/C or equivalent.
- IELTS 6.0 overall (no band below 5.5) for non-native English speakers.
- One academic or professional reference from a manager or tutor.
- Working professionals moving from commis chef, F&B associate, hotel supervisor or event coordinator roles are welcomed.
Why Study at LSCAHM
The London School of Culinary Arts and Hospitality Management is a specialist division of Harold International College of London teaching in small, tutor-visible cohorts. Sales and marketing are read alongside operations, revenue and events curricula, so students learn to sell and market services their teams can actually deliver.
Central London places luxury hotel groups, restaurant marketing agencies and HOSPA within a short tube ride of every classroom, giving live commercial briefs a strong regional anchor for every study mode.
Apply for Higher Diploma in Hospitality Sales and Marketing
Complete a Higher Diploma at LSCAHM and articulate into a UK Bachelor's top-up in the same discipline. Credit transfer is confirmed at enrolment. Enrol Now
