BA in Hospitality Automation Systems
Course Overview
Delivered over 36 months full honours (top-up routes available for holders of a Higher Diploma), the BA in Hospitality Automation Systems is an LSHRM route into hospitality automation systems as an integrated technology stack at Bachelor (BA / BSc) level. It sits within the LSHRM Digital Hospitality & Technology portfolio and is written by hospitality practitioners who have led equivalent work in London hotels, cluster properties and international resort operators. Alignment with Institute of Hospitality and HOSPA (Hospitality Professionals Association) keeps the material credible for UK employers.
By programme close, the BA in Hospitality Automation Systems produces a graduate-ready hospitality professional with placement experience able to lead conversations on automation ROI and data flow between PMS-CRS-CRM, deploy middleware and iPaaS and automation platform architectures operationally, and interpret stack integration for hotel leadership.
Across the BA in Hospitality Automation Systems, students also examine how hospitality automation systems as an integrated technology stack interacts with wider hotel disciplines, including brand standards, guest experience and financial performance. Discussion sessions reference LSHRM tutors' careers in London hotel groups and international resort operators, and applied exercises draw on anonymised hotel case data. This grounding gives students confidence to translate learning into their own operating context, whether that is an independent hotel, a branded property or a resort setting. Assessment tasks reward evidence of applied thinking rather than rote knowledge, and tutors return detailed written feedback on each submission.
Key Features
- Alignment with UK bodies such as BCS, The Chartered Institute for IT and Chartered Institute of Marketing (CIM)
- Practical exercises using middleware and iPaaS, automation platform architectures and industry-standard reporting suites
- Bachelor (BA / BSc) programme structured to industry-referenced standards from Institute of Hospitality and HOSPA (Hospitality Professionals Association)
- Structured articulation into LSHRM's next-level programmes
- Balanced coverage of automation ROI, data flow between PMS-CRS-CRM and stack integration
- Content developed by former hoteliers, hotel systems managers and pms administrators active in London and international hospitality
- Structured focus on automation platform architectures in a hotel context
- Regular applied case exercises drawn from anonymised hotel data
- Peer discussion forums moderated by LSHRM tutors
What You Will Learn
- Design an integrated automation stack for a hotel
- Manage API-based integrations between PMS, CRS and CRM
- Deploy middleware and iPaaS for hospitality workflows
- Configure no-code automation for supervisors and duty managers
- Govern automation vendors across a property portfolio
- Build ROI models for automation initiatives
- Coordinate automation with revenue and marketing teams
- Report automation performance to executives
- Coordinate hospitality automation systems as an integrated technology stack with revenue, marketing and finance teams
- Benchmark hospitality automation systems as an integrated technology stack against London and international hotel peer groups
Who This Course Is For
- A-Level, IB and international school leavers targeting hospitality careers
- Higher Diploma graduates entering top-up honours routes
- Career changers pursuing a full UK hospitality degree
- International students seeking a UK-aligned Bachelor honours award
- Working hospitality staff studying alongside employment
Career Pathways
Bachelor graduates of the BA in Hospitality Automation Systems enter graduate-ready and management-track roles such as:
- Smart Hotel Operations Manager
- Distribution Manager
- E-Commerce Manager
- Booking Platform Manager
- Digital Marketing Manager
- PMS Administrator
The LSHRM careers service supports Bachelor students throughout the degree with placement introductions, graduate-scheme applications, employer events with London hotel groups and international brand offices, and full CV, LinkedIn and interview coaching.
Alumni of the BA in Hospitality Automation Systems also move into specialist and cross-functional roles adjacent to the core subject, including advisory, training and quality positions where a strong grasp of hospitality automation systems as an integrated technology stack is a distinguishing factor. LSHRM's careers service maintains active links with London hotel groups, boutique operators, international brand offices and hospitality consultancies to keep this pipeline open for graduates from every intake.
Entry Requirements
- A-Levels (BBC or above) or IB (26+ points) or equivalent overseas qualifications
- A completed Higher Diploma or Advanced Diploma for top-up routes
- IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
- Personal statement outlining career objectives in the hospitality sector
- Two academic or professional references
Why Study at LSHRM
LSHRM is the London School of Hotel and Resort Management and a specialist division of Harold International College of London focused on the operational and strategic disciplines that run modern hotels, resorts and integrated hospitality businesses.
Our curriculum is written by former hoteliers, revenue leaders, housekeeping directors and hospitality technologists, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students alike.
Studying at LSHRM also means access to a specialist library of hospitality case studies, tutor-led webinars and applied assessments tied to real hotel scenarios. Students working through the BA in Hospitality Automation Systems join a cohort with peers already employed in hotels and resorts, which enriches discussion and creates a working network that often lasts long after graduation.
Apply for BA in Hospitality Automation Systems
If you want to build your career around hospitality automation systems as an integrated technology stack, the BA in Hospitality Automation Systems is your route. Apply for your full LSHRM undergraduate hospitality degree. LSHRM accepts applications year-round for on-campus, online and distance students. Enrol Now
