How long is the BA in Hospitality CRM and Customer Data?

The BA in Hospitality CRM and Customer Data at LSHRM runs over 36 months full honours (top-up routes available for holders of a Higher Diploma), delivered flexibly to suit working students and international applicants studying with LSHRM.

How is the BA in Hospitality CRM and Customer Data delivered?

The BA in Hospitality CRM and Customer Data is delivered across on-campus, online and distance-learning routes, so students can join the BA in Hospitality CRM and Customer Data from London or overseas.

Is the BA in Hospitality CRM and Customer Data recognised in the UK?

Yes. The BA in Hospitality CRM and Customer Data is a UK-aligned Bachelor (BA / BSc) programme referenced against LSHRM's partner professional bodies, giving graduates credible evidence of structured hospitality study.

What are the entry requirements for the BA in Hospitality CRM and Customer Data?

Applicants to the BA in Hospitality CRM and Customer Data need to meet the standard LSHRM Bachelor (BA / BSc) entry criteria covering prior study, English proficiency and a short statement of interest. Full details sit in the Entry Requirements section above.

What does the BA in Hospitality CRM and Customer Data cost and is funding available?

Tuition for the BA in Hospitality CRM and Customer Data varies by delivery mode and intake. LSHRM offers instalment plans, employer-sponsored routes and scholarship support for eligible students on the BA in Hospitality CRM and Customer Data.

BA in Hospitality CRM and Customer Data | LSHRM | Harold International College of London

Course Overview

The BA in Hospitality CRM and Customer Data is an honours degree that develops the strategy, business and systems thinking expected of graduate entrants into digital hospitality & technology. Delivered across 36 months full honours (top-up routes available for holders of a Higher Diploma), the BA in Hospitality CRM and Customer Data embeds placement learning, applied project work and UK-aligned curriculum design.

The BA in Hospitality CRM and Customer Data carries a graduate-management design brief, so modules link academic frameworks with the operating realities of digital hospitality & technology in London and international hospitality organisations, and every year of the BA in Hospitality CRM and Customer Data builds toward employability.

On completion, BA in Hospitality CRM and Customer Data graduates hold placement experience, a graduate research project and a portfolio of applied skills ready for luxury hotel groups, international resort operators and hospitality consultancies.

Key Features

Tutors drawn from hotel operations, revenue leadership, housekeeping direction and hospitality technology backgrounds
Dedicated career service support with introductions to London hotel groups, luxury resort operators and boutique brands
Content referenced against Institute of Hospitality and BCS, The Chartered Institute for IT standards where credible for the BA in Hospitality CRM and Customer Data
Clear articulation into further LSHRM routes so students can plan their long-term progression beyond the BA in Hospitality CRM and Customer Data
UK-aligned Bachelor (BA / BSc) programme referenced against the HOSPA (Hospitality Professionals Association) and other LSHRM partner professional bodies
Flexible delivery across on-campus, online and distance-learning routes so students can join the BA in Hospitality CRM and Customer Data from anywhere

What You Will Learn

Apply customer data platforms inside a professional digital hospitality & technology context
Use consent frameworks inside a professional digital hospitality & technology context
Develop personalisation engines inside a professional digital hospitality & technology context
Plan campaign analytics inside a professional digital hospitality & technology context
Evaluate loyalty-data strategy inside a professional digital hospitality & technology context
Design framing operational decisions within a business strategy inside a professional digital hospitality & technology context
Deliver using placement insight to test academic frameworks inside a professional digital hospitality & technology context
Coordinate designing and delivering an applied graduate project inside a professional digital hospitality & technology context

Who This Course Is For

Students targeting graduate management schemes in hospitality
A-level and IB students entering a graduate hospitality trajectory
Higher Diploma-holders progressing via LSHRM's top-up route
International undergraduates seeking a UK honours degree

Career Pathways

Revenue Systems Analyst
E-Commerce Manager
Hotel Data Scientist
Smart Hotel Operations Manager
Hospitality Technology Consultant
Digital Marketing Manager
Hotel Systems Manager

LSHRM's careers service supports students on the BA in Hospitality CRM and Customer Data with CV and LinkedIn review, interview coaching and structured introductions to London hotel groups, international resort operators, boutique brands and the wider hospitality supply chain relevant to digital hospitality & technology. Graduates of the BA in Hospitality CRM and Customer Data are supported into first roles, progression roles and onward LSHRM study, with alumni progressing across cluster hotels, luxury properties, revenue-management platforms, integrated resort operators and hospitality consultancies. Career workshops, employer briefings and applied projects are all linked back to the BA in Hospitality CRM and Customer Data so that every student ends the programme with employer-ready evidence of what they can do.

Entry Requirements

A-Levels (BBC or above) or IB (26+ points) or equivalent overseas qualifications
A completed Higher Diploma or Advanced Diploma for top-up routes
IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
Personal statement outlining career objectives in the hospitality sector
Two academic or professional references

Why Study at LSHRM

Our curriculum is written by former hoteliers, revenue leaders, housekeeping directors and hospitality technologists, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students alike.

LSHRM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree - with Master's routes for those aiming at general management, executive and consultancy roles.

For students on the BA in Hospitality CRM and Customer Data specifically, LSHRM combines this professional-body alignment with tutor expertise across digital hospitality & technology and a career service tuned to the Bachelor (BA / BSc) entry point, so the BA in Hospitality CRM and Customer Data sits inside a coherent, industry-referenced study experience. Every module on the BA in Hospitality CRM and Customer Data is designed to leave learners with usable skills and documented evidence, whether they are preparing for a first UK hospitality role or a senior appointment in an international group.

Apply for BA in Hospitality CRM and Customer Data

Applications for the BA in Hospitality CRM and Customer Data are open for the upcoming intake at LSHRM in central London. Apply for your full LSHRM undergraduate hospitality degree and join a UK-aligned Bachelor (BA / BSc) route in digital hospitality & technology. Our admissions team will guide you through required documents, English-language options and available scholarships, and will map the BA in Hospitality CRM and Customer Data against the wider LSHRM articulation pathway so you can see how this qualification connects cleanly to your next step. Book a call with an LSHRM admissions adviser to check your fit for the BA in Hospitality CRM and Customer Data and reserve your place on the next intake. Enrol Now.