How long does the BA in Hospitality Market Strategy take to complete?

The BA in Hospitality Market Strategy runs across a 36 months full honours (top-up routes available for holders of a Higher Diploma) study window at LSHRM. Timing varies based on your delivery mode and pace, but the BA in Hospitality Market Strategy is built around a UK Level structure and paced to fit both full-time students and working hospitality professionals.

What delivery modes are available for the BA in Hospitality Market Strategy?

The BA in Hospitality Market Strategy is offered across on-campus, online and distance-learning routes at LSHRM. On-campus places are based in London, while online and distance-learning cohorts follow the same BA in Hospitality Market Strategy syllabus with live tutor sessions and recorded content.

Is the BA in Hospitality Market Strategy recognised in the UK?

Yes. The BA in Hospitality Market Strategy is delivered by LSHRM, a division of Harold International College of London, and is aligned with UK sector benchmarks and professional bodies such as the Institute of Hospitality. The BA in Hospitality Market Strategy sits within the Bachelor (BA / BSc) tier of the LSHRM articulation model.

What are the entry requirements for the BA in Hospitality Market Strategy?

Entry to the BA in Hospitality Market Strategy follows the LSHRM Bachelor (BA / BSc) route. Applicants typically need the qualifications outlined in the Entry Requirements section, plus the standard English-language and technology requirements. LSHRM welcomes UK and international applicants to the BA in Hospitality Market Strategy.

How much does the BA in Hospitality Market Strategy cost and is funding available?

Tuition for the BA in Hospitality Market Strategy depends on delivery mode and applicant status. LSHRM publishes current fees on the BA in Hospitality Market Strategy enrolment page, and the admissions team can advise on instalment plans, employer-sponsored routes and any available scholarships for the BA in Hospitality Market Strategy.

BA in Hospitality Market Strategy | LSHRM | Harold International College of London

Course Overview

The BA in Hospitality Market Strategy is an LSHRM Bachelor (BA / BSc) programme running across a 36 months full honours (top-up routes available for holders of a Higher Diploma) study window and delivered from our London base as part of the Harold International College of London portfolio. Sitting inside the Global Hospitality Strategy department, the programme focuses on the market-strategy discipline that connects segmentation, positioning and channel to hotel and resort commercial performance. The syllabus is UK-referenced, written for applicants who intend to work in real hotels, resorts and integrated hospitality businesses, and shaped alongside bodies such as the UKHospitality and the Chartered Institute of Marketing (CIM) so that every module maps to how the UK sector actually operates.

By graduation you will be able to graduate ready for a graduate market-strategy, brand or marketing role at a UK-based or international operator, with placement experience and a research project. The programme is structured across on-campus, online and distance-learning delivery, uses live tutor-led sessions supported by recorded material, and articulates cleanly into the next LSHRM level so you can plan your full progression from day one. Every assessment is built around applied hospitality practice rather than abstract theory, meaning your portfolio at the end of the BA in Hospitality Market Strategy is directly relevant to interview and role conversations across London hotel groups, boutique brands and international resort operators.

Key Features

Three-year BA (Hons) focused on hospitality market strategy at corporate and property level
Aligned with marketing standards referenced by CIM, IDM and the Marketing Society
Modules across segmentation, positioning, brand, channel and analytics
Placements arranged with UK and international hotel operators and agencies
Final-year research project on a hospitality market-strategy question
Direct progression to the LSHRM MSc in International Resort Strategy

What You Will Learn

Design a hospitality market-strategy plan at BA level
Segment and position a hotel brand at property and portfolio level
Own a channel and distribution strategy across OTAs and direct
Design a brand and marketing programme for a hotel or resort
Analyse market and brand data at BA level
Support a commercial and ownership reporting rhythm
Run a research project on a market-strategy question
Recognise the role of CIM, IDM and the Marketing Society in UK marketing practice

Who This Course Is For

A-Level and IB school leavers targeting a hospitality-marketing degree
Higher Diploma holders topping up to full honours
International applicants targeting UK marketing degrees
Career changers from broader marketing or agency backgrounds
Working hoteliers formalising practice with a BA

Career Pathways

Sales and Marketing Manager
Hospitality Marketing Manager
Brand Manager
Business Development Manager
Digital Marketing Manager
Global Brand Director
Business Consultant

LSHRM careers services support every BA in Hospitality Market Strategy student with CV and LinkedIn coaching, interview practice and structured introductions to London hotel groups, luxury resort operators, boutique brands, cluster hotels and the wider UK hospitality supply chain. Because the BA in Hospitality Market Strategy sits within the Global Hospitality Strategy portfolio, career support is tuned to the specific hiring rhythm of hospitality market strategy, and continues after graduation through the LSHRM alumni network.

Entry Requirements

Applicants to the BA in Hospitality Market Strategy should meet the standard LSHRM Bachelor (BA / BSc) criteria. Each application is reviewed individually and international qualifications are welcomed.

A-Levels (BBC or above) or IB (26+ points) or equivalent overseas qualifications
A completed Higher Diploma or Advanced Diploma for top-up routes
IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
Personal statement outlining career objectives in the hospitality sector
Two academic or professional references

Why Study at LSHRM

LSHRM is the London School of Hotel and Resort Management and a specialist division of Harold International College of London focused on the operational and strategic disciplines that run modern hotels, resorts and integrated hospitality businesses. Every LSHRM programme is aligned with recognised UK professional bodies including the Institute of Hospitality, UKHospitality, HOSPA and the British Institute of Innkeeping, so graduates step into the sector with credible, industry-referenced study behind them.

Our curriculum is written by former hoteliers, revenue leaders, housekeeping directors and hospitality technologists, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students alike. Students on every LSHRM route are supported by dedicated career services covering CV, LinkedIn, interview coaching and introductions to London hotel groups, luxury resort operators, boutique brands and the wider hospitality supply chain. LSHRM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree and with Master's routes for those aiming at general management, executive and consultancy roles.

Apply for BA in Hospitality Market Strategy

Applications for the BA in Hospitality Market Strategy are open on a rolling basis, with online interviews for international applicants and short assessment calls for on-campus routes. Our admissions team will guide you through document verification, fee options and cohort start dates, and the LSHRM student support team is available from the moment you enrol through to graduation. Apply for your full LSHRM undergraduate hospitality degree and secure your place on the next LSHRM cohort. Enrol Now.