BA in Hospitality Strategy
Course Overview
The BA in Hospitality Strategy is a Bachelor (BA / BSc) programme at LSHRM running 36 months full honours (top-up routes available for holders of a Higher Diploma). It is designed for candidates who want to specialise in hospitality strategy at property and group level within modern hotel and resort businesses. The programme is aligned with UK bodies including Institute of Hospitality, UKHospitality and British Institute of Innkeeping (BII), giving students industry-referenced grounding from the first module.
By the end of the BA in Hospitality Strategy, students step into work as a graduate-ready hospitality professional with placement experience. They can apply growth planning in daily practice, use brand strategy playbooks confidently, and coordinate with wider hotel departments on property positioning.
Across the BA in Hospitality Strategy, students also examine how hospitality strategy at property and group level interacts with wider hotel disciplines, including brand standards, guest experience and financial performance. Discussion sessions reference LSHRM tutors' careers in London hotel groups and international resort operators, and applied exercises draw on anonymised hotel case data. This grounding gives students confidence to translate learning into their own operating context, whether that is an independent hotel, a branded property or a resort setting. Assessment tasks reward evidence of applied thinking rather than rote knowledge, and tutors return detailed written feedback on each submission.
Key Features
- Applied assessments using anonymised hotel case data
- Dedicated tutor support and constructive assessment feedback throughout
- Content developed by former hoteliers, front office managers and rooms division managers active in London and international hospitality
- Practical exercises using brand strategy playbooks, competitive scans and industry-standard reporting suites
- Alignment with UK bodies such as British Institute of Innkeeping (BII) and HOSPA (Hospitality Professionals Association)
- Balanced coverage of growth planning, property positioning and brand strategy
- Structured focus on market positioning maps in a hotel context
- Regular applied case exercises drawn from anonymised hotel data
- Peer discussion forums moderated by LSHRM tutors
What You Will Learn
- Position a hotel property against competitor sets
- Build a three-year strategic plan for a hotel or group
- Apply SWOT and PESTLE to hospitality decisions
- Design brand strategy for hotels and resorts
- Author strategic OKRs across hotel departments
- Assess growth options including new-build, conversion and lease
- Coordinate strategy with revenue, marketing and operations
- Report strategy performance to owners and boards
- Coach front-line teams through changes to hospitality strategy at property and group level
- Interpret property positioning against a specific hotel operating model
Who This Course Is For
- A-Level, IB and international school leavers targeting hospitality careers
- Higher Diploma graduates entering top-up honours routes
- Career changers pursuing a full UK hospitality degree
- International students seeking a UK-aligned Bachelor honours award
- Working hospitality staff studying alongside employment
Career Pathways
Bachelor graduates of the BA in Hospitality Strategy enter graduate-ready and management-track roles such as:
- Hospitality Team Leader
- Assistant Front Office Manager
- Reservations Manager
- Front Office Manager
- Hotel Coordinator
- Hotel General Manager
The LSHRM careers service supports Bachelor students throughout the degree with placement introductions, graduate-scheme applications, employer events with London hotel groups and international brand offices, and full CV, LinkedIn and interview coaching.
Alumni of the BA in Hospitality Strategy also move into specialist and cross-functional roles adjacent to the core subject, including advisory, training and quality positions where a strong grasp of hospitality strategy at property and group level is a distinguishing factor. LSHRM's careers service maintains active links with London hotel groups, boutique operators, international brand offices and hospitality consultancies to keep this pipeline open for graduates from every intake.
Entry Requirements
- A-Levels (BBC or above) or IB (26+ points) or equivalent overseas qualifications
- A completed Higher Diploma or Advanced Diploma for top-up routes
- IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
- Personal statement outlining career objectives in the hospitality sector
- Two academic or professional references
Why Study at LSHRM
LSHRM is the London School of Hotel and Resort Management and a specialist division of Harold International College of London focused on the operational and strategic disciplines that run modern hotels, resorts and integrated hospitality businesses.
Every LSHRM programme is aligned with recognised UK professional bodies including the Institute of Hospitality, UKHospitality, HOSPA and the British Institute of Innkeeping, so graduates step into the sector with credible, industry-referenced study behind them.
Studying at LSHRM also means access to a specialist library of hospitality case studies, tutor-led webinars and applied assessments tied to real hotel scenarios. Students working through the BA in Hospitality Strategy join a cohort with peers already employed in hotels and resorts, which enriches discussion and creates a working network that often lasts long after graduation.
Apply for BA in Hospitality Strategy
Ready to progress? The BA in Hospitality Strategy is a full honours undergraduate degree from LSHRM covering hospitality strategy at property and group level in depth. Apply for your full LSHRM undergraduate hospitality degree. Applications are open on a rolling basis across on-campus, online and distance-learning routes. Enrol Now
