MSc in Hotel Innovation Strategy — Master at London School of Hotel and Resort Management

MSc in Hotel Innovation Strategy


Course Overview

The MSc in Hotel Innovation Strategy is a 12 to 18 months full postgraduate route LSHRM route at Master (MSc / MA) standard that engineers students in hotel innovation strategy for hotel and resort work. Written in London and aligned with UK expectations set by the British Institute of Innkeeping, Institute of Customer Service and Chartered Management Institute, the programme treats the hotel or resort as a live commercial environment where front office, reception, reservations, concierge and rooms-division operations must work together to deliver a consistent guest outcome. Students on the MSc in Hotel Innovation Strategy work through structured modules that reflect the daily rhythm of a modern hotel property, and complete short applied tasks that link classroom learning to the working shape of a hospitality business in London and beyond.

By graduation you will be ready to lead at corporate, executive or board-adjacent level across international hotel groups, investment firms and hospitality consultancies. You will study through a dissertation or capstone project with research-informed executive practice, and produce evidence of study that can be shown to UK employers across central London hotels, boutique properties, cluster hotels and international resort operators. The MSc in Hotel Innovation Strategy also builds the soft-skill scaffolding that employers ask for, including structured written communication, guest-facing conduct, and a professional understanding of property management systems, channel managers and reservation platforms as they are used across the sector. LSHRM cohorts on the MSc in Hotel Innovation Strategy typically include a mix of UK-based applicants, international students and working practitioners moving between roles, and the programme is planned so that classroom discussion, applied assessments and career preparation all reflect that broader industry context throughout the 12 to 18 months full postgraduate route.

Key Features

  • Aligned with UK sector expectations set by the British Institute of Innkeeping and People 1st International
  • Delivered across on-campus, online and distance-learning routes to suit London-based and international applicants
  • Structured over a 12 to 18 months full postgraduate route study window at Master (MSc / MA) standard
  • Written by former hoteliers, front office leaders and hospitality practitioners
  • Applied assessments drawn from central London hotels, boutique properties, cluster hotels and international resort operators

What You Will Learn

  • Hotel innovation as a leadership discipline
  • Innovation frameworks: incremental, adjacent and transformational
  • Guest-experience innovation and service design
  • Technology-driven innovation in operations and distribution
  • Sustainability-driven innovation in hotels
  • Portfolio-level innovation programmes
  • Research methods and applied innovation research
  • A dissertation on hotel innovation strategy

Who This Course Is For

  • Applicants seeking a UK-referenced qualification in hotel innovation strategy
  • International students strengthening their UK-referenced hospitality profile
  • Senior practitioners moving into executive, corporate or consultancy roles
  • Senior practitioners targeting corporate, executive or consultancy roles
  • Career changers with senior transferable experience entering hospitality leadership

Career Pathways

  • Director of Operations
  • Hospitality Consultant
  • Corporate Development Manager
  • Strategy Manager
  • Head of Hospitality Analytics
  • Executive Director
  • Regional Director

The LSHRM careers service supports MSc in Hotel Innovation Strategy students with CV, LinkedIn and interview coaching, structured mock interviews and introductions to London hotel groups, boutique properties, luxury operators, cluster hotels and the wider hospitality supply chain relevant to the Hotel Operations & Front Office department. Graduates of the MSc in Hotel Innovation Strategy also receive practical coaching on how to present LSHRM study on their CV, how to describe project evidence to hiring managers, and how to structure applications for both UK-based and international roles across central London hotels, boutique properties, cluster hotels and international resort operators.

Entry Requirements

  • A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
  • Applicants without a first degree may be considered with 5+ years of senior hospitality experience
  • IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
  • A 500-word research statement covering the applicant's chosen area of hospitality specialisation
  • Two academic or professional references and a short interview

Why Study at LSHRM

LSHRM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree , with Master's routes for those aiming at general management, executive and consultancy roles.

Every LSHRM programme is aligned with recognised UK professional bodies including the Institute of Hospitality, UKHospitality, HOSPA and the British Institute of Innkeeping, so graduates step into the sector with credible, industry-referenced study behind them.

For students on the MSc in Hotel Innovation Strategy, LSHRM provides subject-specific tutor support in hotel operations & front office, clear articulation into further LSHRM study, and a dedicated point of contact inside the department to guide study choices, assessment planning and career direction across the 12 to 18 months full postgraduate route of the programme.

Apply for MSc in Hotel Innovation Strategy

The MSc in Hotel Innovation Strategy gives you a London-referenced, industry-aligned route into hotel operations & front office careers with a clean articulation into further LSHRM study. Applications for the MSc in Hotel Innovation Strategy are reviewed on a rolling basis, and the LSHRM admissions team can guide you through document checks, English-language requirements and mode selection between online, on-campus and distance learning. Advance into executive hospitality leadership with LSHRM. Enrol Now

Frequently asked questions.

Common questions about MSc in Hotel Innovation Strategy.

The MSc in Hotel Innovation Strategy runs for 12 to 18 months full postgraduate route at Master (MSc / MA) standard. LSHRM offers full-time and part-time modes for the MSc in Hotel Innovation Strategy so applicants can align study with their working schedule.

The MSc in Hotel Innovation Strategy is available on-campus in London, online and by distance learning. This mode flexibility means UK and international students can study the MSc in Hotel Innovation Strategy in the way that fits their circumstances.

Yes. The MSc in Hotel Innovation Strategy is written and delivered by LSHRM in London and aligned with UK sector expectations set by the Institute of Hospitality and UKHospitality. Graduates hold a credible UK-referenced record for the MSc in Hotel Innovation Strategy.

Entry to the MSc in Hotel Innovation Strategy follows the standard LSHRM Master (MSc / MA) route: A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline; Applicants without a first degree may be considered with 5+ years of senior hospitality experience; IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency. Full requirements for the MSc in Hotel Innovation Strategy are set out on the course page.

LSHRM publishes current tuition, instalment plans and scholarships on the fees page. UK and international applicants can request the LSHRM fees schedule and discuss instalment options for the MSc in Hotel Innovation Strategy at enquiry.