MSc in Smart Tourism Systems
Course Overview
Designed as a postgraduate MSc-level qualification in researching and deploying smart-tourism systems across destinations, hotels and tourism operators, the MSc in Smart Tourism Systems runs for 12 to 18 months full postgraduate route at Master (MSc / MA) standard. Students study across on-campus, live online and distance-learning routes, working with material aligned with Institute of Hospitality and HOSPA (Hospitality Professionals Association).
By the end of the Master's you will be equipped to operate as a smart-tourism systems lead in a hotel group, DMO or tourism tech firm, ready to operate inside hospitality technology, digital operations and guest-tech systems at the level the qualification implies.
Alongside the taught content, students on the MSc in Smart Tourism Systems work through short applied tasks that mirror what happens on the floor, in the back office, or in the commercial team of a working hotel property.
Key Features
- Sessions on public-sector data partnerships that translate straight into daily practice.
- Live examples pulled from PMS and revenue-tech vendors and comparable operators.
- Practical work on IoT-enabled attractions using real hospitality case material.
- Personal tutor support across the 12 to 18 months full postgraduate route of study.
- Curriculum aligned with Institute of Hospitality, HOSPA (Hospitality Professionals Association) and other UK sector references.
- Assessment blend of applied briefs, structured reflection and case studies rooted in Digital Hospitality & Technology.
What You Will Learn
- How to escalate risks and issues that appear inside researching and deploying smart-tourism systems across destinations, hotels and tourism operators.
- How to run routines around IoT-enabled attractions without disrupting guests or teams.
- How to use smart-visitor apps to solve realistic operational problems.
- How to plan and structure work in researching and deploying smart-tourism systems across destinations, hotels and tourism operators.
- How to keep records and evidence that support future professional-body membership routes.
- How to document predictive tourism analytics clearly for supervisors, colleagues or auditors.
- How to communicate public-sector data partnerships outcomes upward to managers and outward to guests where relevant.
- How to reflect on your own performance inside researching and deploying smart-tourism systems across destinations, hotels and tourism operators and turn it into a personal development plan.
- How to build a portfolio of applied work that supports future professional-body membership applications.
- How to reflect on your own performance inside researching and deploying smart-tourism systems across destinations, hotels and tourism operators and turn it into a personal development plan.
- How to build a portfolio of applied work that supports future professional-body membership applications.
Who This Course Is For
- Consultants and corporate-development candidates building a specialist thesis.
- International applicants targeting UK and global executive hospitality roles.
- Senior hospitality practitioners moving into executive general management.
- Career-change professionals with five-plus years of leadership experience.
Career Pathways
- Senior Hospitality Technology Consultant
- Senior Revenue Systems Analyst
- Senior Smart Hotel Operations Manager
- Senior Hotel Data Scientist
- Senior Hospitality Automation Specialist
- Senior Hotel Systems Manager
Graduates of the MSc in Smart Tourism Systems typically target roles within digital marketing agencies serving hotels and comparable operators. LSHRM careers advisers help you sharpen your CV, LinkedIn and interview approach, and connect you to hiring managers across UK hotels, resorts and hospitality suppliers relevant to this route. Employers in distribution and OTA platforms and guest-experience technology providers value graduates who can talk credibly about researching and deploying smart-tourism systems across destinations, hotels and tourism operators. Your MSc in Smart Tourism Systems coursework gives you that vocabulary and the applied examples to back it up.
Entry Requirements
- A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
- Applicants without a first degree may be considered with 5+ years of senior hospitality experience
- IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
- A 500-word research statement covering the applicant's chosen area of hospitality specialisation
- Two academic or professional references and a short interview
Why Study at LSHRM
LSHRM sits inside Harold International College of London as its specialist school for hotel, resort and hospitality management. Programmes are built around live UK industry practice and aligned with professional bodies such as the Institute of Hospitality, UKHospitality, HOSPA, BICSc and the British Institute of Innkeeping, so students graduate with a credible, industry-referenced qualification.
Every course is written by senior hospitality practitioners and delivered through on-campus study, live online delivery and distance learning, giving each applicant a route that fits their life, location and current role. LSHRM's Master's routes sit at the top of the articulation ladder, feeding graduates directly into executive, general management, corporate development and consultancy roles across UK and international hospitality.
Apply for MSc in Smart Tourism Systems
With the MSc in Smart Tourism Systems you gain a Master (MSc / MA) qualification aligned with Institute of Hospitality and rooted in researching and deploying smart-tourism systems across destinations, hotels and tourism operators. Advance into executive hospitality leadership with lshrm. Enrol Now.
