MSc in Tourism and Hospitality Strategy — Master at London School of Hotel and Resort Management

MSc in Tourism and Hospitality Strategy


Course Overview

Delivered over 12 to 18 months full postgraduate route, the MSc in Tourism and Hospitality Strategy is an LSHRM route into combined tourism and hospitality strategy at executive level at Master (MSc / MA) level. It sits within the LSHRM Hotel Operations & Front Office portfolio and is written by hospitality practitioners who have led equivalent work in London hotels, cluster properties and international resort operators. Alignment with Institute of Hospitality and UKHospitality keeps the material credible for UK employers.

By programme close, the MSc in Tourism and Hospitality Strategy produces a executive-ready postgraduate with dissertation-level expertise able to lead conversations on destination strategy and integrated tourism and hospitality strategy, deploy public-private partnership frameworks and destination and property analytics operationally, and interpret executive leadership for hotel leadership.

Across the MSc in Tourism and Hospitality Strategy, students also examine how combined tourism and hospitality strategy at executive level interacts with wider hotel disciplines, including brand standards, guest experience and financial performance. Discussion sessions reference LSHRM tutors' careers in London hotel groups and international resort operators, and applied exercises draw on anonymised hotel case data. This grounding gives students confidence to translate learning into their own operating context, whether that is an independent hotel, a branded property or a resort setting. Assessment tasks reward evidence of applied thinking rather than rote knowledge, and tutors return detailed written feedback on each submission.

Key Features

  • Case studies drawn from London hotel groups, boutique brands and international resort operators
  • Structured articulation into LSHRM's next-level programmes
  • Master (MSc / MA) programme structured to industry-referenced standards from Institute of Hospitality and UKHospitality
  • Applied assessments using anonymised hotel case data
  • Practical exercises using public-private partnership frameworks, destination and property analytics and industry-standard reporting suites
  • Alignment with UK bodies such as British Institute of Innkeeping (BII) and HOSPA (Hospitality Professionals Association)
  • Structured focus on integrated strategy frameworks in a hotel context
  • Regular applied case exercises drawn from anonymised hotel data
  • Peer discussion forums moderated by LSHRM tutors

What You Will Learn

  • Integrate tourism and hospitality strategy at executive level
  • Coordinate destination and property strategy
  • Author policy briefs for governments and DMOs
  • Report to hospitality and tourism boards
  • Lead integrated tourism and hospitality teams
  • Advise on public-private partnerships
  • Publish research on integrated strategy
  • Complete a tourism and hospitality strategy dissertation
  • Interpret integrated tourism and hospitality strategy against a specific hotel operating model
  • Prepare a short briefing on integrated tourism and hospitality strategy for hotel leadership

Who This Course Is For

  • Senior hospitality practitioners targeting executive leadership
  • Graduates from any discipline moving into hospitality
  • Consultants and analysts specialising in hospitality
  • International executives preparing for UK and global roles
  • Hospitality owners and directors formalising research-informed practice

Career Pathways

Master's graduates of the MSc in Tourism and Hospitality Strategy advance into executive and consultancy-track roles such as:

  • Guest Service Manager
  • Hospitality Team Leader
  • Concierge
  • Deputy Hotel Manager
  • Reception Supervisor
  • Rooms Division Manager

The LSHRM careers service works with Master's students on executive CV writing, board-ready LinkedIn profiles, interview coaching, plus introductions to hospitality consultancies, brand executive offices, ownership groups and industry advisory bodies.

Alumni of the MSc in Tourism and Hospitality Strategy also move into specialist and cross-functional roles adjacent to the core subject, including advisory, training and quality positions where a strong grasp of combined tourism and hospitality strategy at executive level is a distinguishing factor. LSHRM's careers service maintains active links with London hotel groups, boutique operators, international brand offices and hospitality consultancies to keep this pipeline open for graduates from every intake.

Entry Requirements

  • A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
  • Applicants without a first degree may be considered with 5+ years of senior hospitality experience
  • IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
  • A 500-word research statement covering the applicant's chosen area of hospitality specialisation
  • Two academic or professional references and a short interview

Why Study at LSHRM

LSHRM is the London School of Hotel and Resort Management and a specialist division of Harold International College of London focused on the operational and strategic disciplines that run modern hotels, resorts and integrated hospitality businesses.

Our curriculum is written by former hoteliers, revenue leaders, housekeeping directors and hospitality technologists, and delivered across on-campus, online and distance-learning routes to fit working professionals and international students alike.

Studying at LSHRM also means access to a specialist library of hospitality case studies, tutor-led webinars and applied assessments tied to real hotel scenarios. Students working through the MSc in Tourism and Hospitality Strategy join a cohort with peers already employed in hotels and resorts, which enriches discussion and creates a working network that often lasts long after graduation.

Apply for MSc in Tourism and Hospitality Strategy

If you want to build your career around combined tourism and hospitality strategy at executive level, the MSc in Tourism and Hospitality Strategy is your route. Advance into executive hospitality leadership with LSHRM. LSHRM accepts applications year-round for on-campus, online and distance students. Enrol Now

Frequently asked questions.

Common questions about MSc in Tourism and Hospitality Strategy.

The MSc in Tourism and Hospitality Strategy runs 12 to 18 months and the MSc in Tourism and Hospitality Strategy can be paced for senior operators.

The MSc in Tourism and Hospitality Strategy is available online, on-campus and by distance learning, with the same postgraduate award across each mode of the MSc in Tourism and Hospitality Strategy.

Yes. The MSc in Tourism and Hospitality Strategy is a postgraduate award referenced against Tourism Society, ITT, Institute of Hospitality and WTTC frameworks.

The MSc in Tourism and Hospitality Strategy requires a UK 2:2 honours degree or 5+ years of senior hospitality experience plus IELTS 6.5 English for the MSc in Tourism and Hospitality Strategy.

Fees for the MSc in Tourism and Hospitality Strategy are on the LSHRM course page, with instalment plans and international support for the MSc in Tourism and Hospitality Strategy.