BA in Luxury Hospitality Marketing — Bachelor at London School of International Luxury Hospitality & Hotel Management

BA in Luxury Hospitality Marketing


Course Overview

The BA in Luxury Hospitality Marketing is an LSILHHM Bachelor programme running across a 36 months full honours (top-up routes available for holders of a Higher Diploma) study window, delivered in both on-campus and online formats. The programme delivers a full honours-level treatment of luxury hospitality marketing inside the five-star and boutique luxury service sector and is aligned with recognised UK and international standards set by bodies such as the Chartered Management Institute (CMI) and the Forbes Travel Guide (Five-Star Standards). Every module in the BA in Luxury Hospitality Marketing is designed to be portable across boutique luxury properties and private wellness retreats, so what you learn in London translates cleanly into international five-star and boutique luxury service settings.

By the time you complete the BA in Luxury Hospitality Marketing, you will have built the strategy, commercial performance, brand and global operations that a five-star and boutique luxury service employer expects. You will be ready to enter a graduate management scheme or a strategic post in international hospitality, confident in professional communication, and able to demonstrate a portfolio of honours-level exercises rooted in real hospitality, travel and luxury service scenarios. Assessment is applied and evidence-based, mirroring the tasks a graduate-manager and strategic team member handles on shift or in a head-office project, with clear progression open into the MSc / MA postgraduate route.

Key Features

  • A honours-level curriculum aligned with the standards of the Forbes Travel Guide (Five-Star Standards) and referenced against the International Spa Association (ISPA).
  • Structured coverage of bespoke service, personalised guest journeys and concierge routines drawn from active five-star and boutique luxury service settings.
  • Case studies developed from international resort operators and ultra-luxury travel companies, so learning stays close to current sector reality.
  • Practical exercises in professional communication, service recovery and stakeholder handling calibrated for a graduate-manager and strategic audience.
  • Optional articulation into the LSILHHM progression ladder, including the MSc / MA postgraduate route.
  • Dedicated LSILHHM careers support with CV, LinkedIn and interview coaching tailored to the five-star and boutique luxury service sector.
  • Cross-referenced material from the Leading Hotels of the World (LHW) where relevant to modern five-star and boutique luxury service practice.

What You Will Learn

  • Understand the professional context of luxury hospitality marketing inside the five-star and boutique luxury service sector.
  • Apply luxury brand marketing in structured, honours-level exercises that mirror the daily work of a graduate-manager and strategic team member.
  • Coordinate premium campaign strategy in line with recognised five-star and boutique luxury service standards and internal brand playbooks.
  • Deliver high-net-worth engagement with a professional, brand-consistent voice suited to guest-facing and back-of-house environments.
  • Use spa and wellness suites routines to demonstrate graduate-manager and strategic judgement in live scenarios including handovers and service recovery.
  • Translate discretion into everyday operational habits, with clear links to five-star standards.
  • Reflect on service failures and produce structured, evidence-based improvement plans a department head could sign off.
  • Build a personal portfolio of luxury hospitality marketing artefacts to present at interview.

Who This Course Is For

  • School leavers with A-Levels or equivalent entering the five-star and boutique luxury service sector at graduate level.
  • Higher Diploma-holders taking a top-up route into full honours-level study.
  • International students seeking a full UK Bachelor degree in the five-star and boutique luxury service field with an emphasis on luxury hospitality marketing.
  • Career changers targeting graduate management schemes with major boutique luxury properties.
  • Applicants planning to progress into an MSc or MA in the LSILHHM postgraduate portfolio.

Career Pathways

  • Graduate Global Luxury Hospitality Consultant
  • Graduate Spa & Wellness Director
  • Graduate Luxury Travel Concierge
  • Graduate Chief Concierge
  • Graduate Luxury Front Office Manager
  • Graduate VIP Guest Relations Manager

The LSILHHM careers service supports every student on the BA in Luxury Hospitality Marketing with CV drafting, LinkedIn positioning, interview preparation and structured introductions to boutique luxury properties and private wellness retreats. Coaching is tailored to a graduate-manager and strategic outcome so your job search stays aligned with the level you have studied, and alumni sessions share how practitioners apply quiet luxury cues in day-to-day work.

Entry Requirements

  • A-Levels (BBC or above) or IB (26+ points) or equivalent overseas qualifications
  • A completed Higher Diploma or Advanced Diploma for top-up routes
  • IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
  • Personal statement outlining career objectives in the luxury hospitality marketing area of the luxury hospitality sector
  • Two academic or professional references

Why Study at LSILHHM

LSILHHM is the London School of International Luxury Hospitality & Hotel Management, a specialist division of Harold International College of London focused on the operational, service and strategic disciplines that run five-star hotels, luxury resorts, boutique properties, luxury travel and premium tourism experiences worldwide, including the disciplines covered inside the BA in Luxury Hospitality Marketing.

Every LSILHHM programme is aligned with recognised UK and international hospitality bodies including the Institute of Hospitality, UKHospitality, the Confederation of Tourism and Hospitality, the Institute of Travel and Tourism, the Chartered Management Institute and the Global Wellness Institute, so graduates of the BA in Luxury Hospitality Marketing step into boutique luxury properties with credible, industry-referenced study behind them.

Our curriculum is written by former luxury hotel general managers, resort operations directors, chief concierges, spa and wellness leaders, luxury food and beverage professionals and international travel executives, and delivered across on-campus and online routes to fit working professionals and international students alike.

Apply for BA in Luxury Hospitality Marketing

Apply for your full LSILHHM undergraduate hospitality degree by joining the BA in Luxury Hospitality Marketing at LSILHHM. Places are reviewed on a rolling basis and the admissions team will guide you through documentation, English proficiency evidence and progression options into international resort operators. If you are still comparing programmes, the LSILHHM team can talk you through how the BA in Luxury Hospitality Marketing sits against similar UK and international routes. Take the next confirmed step in your five-star and boutique luxury service career with a London-recognised qualification. Enrol Now.

Frequently asked questions.

Common questions about BA in Luxury Hospitality Marketing.

The BA in Luxury Hospitality Marketing runs over a 36 months full honours (top-up routes available for holders of a Higher Diploma) study window. Students on the BA in Luxury Hospitality Marketing can pace their study across on-campus and online sessions to fit work and personal commitments.

The BA in Luxury Hospitality Marketing is delivered in Online / On-Campus mode. Live seminars, recorded lectures, structured tasks and tutor feedback support the BA in Luxury Hospitality Marketing across both delivery routes.

The BA in Luxury Hospitality Marketing is aligned with the standards of the Chartered Management Institute (CMI) and referenced against wider five-star and boutique luxury service bodies. LSILHHM programmes are aligned with, not accredited by, these professional bodies.

The BA in Luxury Hospitality Marketing sits at Bachelor (BA / BSc). Applicants need a-levels (bbc or above) or ib (26+ points) or equivalent overseas qualifications and meet the English proficiency threshold set for the BA in Luxury Hospitality Marketing.

Tuition for the BA in Luxury Hospitality Marketing is quoted per intake. The LSILHHM admissions team will share the current fee, instalment options and any scholarship or bursary schemes open for the BA in Luxury Hospitality Marketing at the time of application.