MSc in Luxury Hospitality Marketing
Course Overview
The MSc in Luxury Hospitality Marketing is an LSILHHM Master programme running across a 12 to 18 months full postgraduate route study window, delivered in both on-campus and online formats. The programme delivers a research-informed, executive treatment of luxury hospitality marketing inside the five-star and boutique luxury service sector and is aligned with recognised UK and international standards set by bodies such as the Institute of Luxury Home Marketing (ILHM) and the Chartered Institute of Marketing (CIM). Every module in the MSc in Luxury Hospitality Marketing is designed to be portable across members-only hospitality clubs and boutique luxury properties, so what you learn in London translates cleanly into international five-star and boutique luxury service settings.
By the time you complete the MSc in Luxury Hospitality Marketing, you will have built the policy, corporate strategy, board-level decision making and applied research that a five-star and boutique luxury service employer expects. You will be ready for senior consultancy, head-office or executive-track roles in global luxury hospitality, confident in professional communication, and able to demonstrate a portfolio of executive exercises rooted in real hospitality, travel and luxury service scenarios. Assessment is applied and evidence-based, mirroring the tasks a executive and consultancy-level team member handles on shift or in a head-office project, with clear progression open into the consultancy, executive and research pathways.
Key Features
- A executive curriculum aligned with the standards of the Global Wellness Institute (GWI) and referenced against the Chartered Management Institute (CMI).
- Structured coverage of bespoke service, personalised guest journeys and guest relations routines drawn from active five-star and boutique luxury service settings.
- Case studies developed from five-star hotel groups and international resort operators, so learning stays close to current sector reality.
- Practical exercises in professional communication, service recovery and stakeholder handling calibrated for a executive and consultancy-level audience.
- Optional articulation into the LSILHHM progression ladder, including the consultancy, executive and research pathways.
- Dedicated LSILHHM careers support with CV, LinkedIn and interview coaching tailored to the five-star and boutique luxury service sector.
- Cross-referenced material from the Institute of Luxury Home Marketing (ILHM) where relevant to modern five-star and boutique luxury service practice.
What You Will Learn
- Understand the professional context of luxury hospitality marketing inside the five-star and boutique luxury service sector.
- Apply luxury brand marketing in structured, executive exercises that mirror the daily work of a executive and consultancy-level team member.
- Coordinate premium campaign strategy in line with recognised five-star and boutique luxury service standards and internal brand playbooks.
- Deliver high-net-worth engagement with a professional, brand-consistent voice suited to guest-facing and back-of-house environments.
- Use VIP arrivals routines to demonstrate executive and consultancy-level judgement in live scenarios including handovers and service recovery.
- Translate discretion into everyday operational habits, with clear links to five-star standards.
- Reflect on service failures and produce structured, evidence-based improvement plans a department head could sign off.
- Build a personal portfolio of luxury hospitality marketing artefacts to present at interview.
Who This Course Is For
- Graduates entering executive and consultancy-level five-star and boutique luxury service practice, particularly in luxury hospitality marketing.
- Senior practitioners with 5+ years of experience seeking a formal postgraduate qualification.
- International applicants targeting an executive UK Master's aligned with five-star and boutique luxury service disciplines.
- Career changers moving into a five-star and boutique luxury service strategic, consultancy or head-office function.
- Applicants planning to pursue advanced research or consultancy after the LSILHHM MSc/MA.
Career Pathways
- Senior Luxury Resort Manager
- Senior Luxury Food & Beverage Director
- Senior Five-Star Hotel Manager
- Senior Boutique Hotel Manager
- Senior Luxury Hotel General Manager
- Senior Luxury Experience Designer
The LSILHHM careers service supports every student on the MSc in Luxury Hospitality Marketing with CV drafting, LinkedIn positioning, interview preparation and structured introductions to members-only hospitality clubs and boutique luxury properties. Coaching is tailored to a executive and consultancy-level outcome so your job search stays aligned with the level you have studied, and alumni sessions share how practitioners apply quiet luxury cues in day-to-day work.
Entry Requirements
- A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
- Applicants without a first degree may be considered with 5+ years of senior luxury hospitality marketing or luxury hospitality experience
- IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
- A 500-word research statement covering the applicant's chosen area of luxury hospitality marketing specialisation
- Two academic or professional references and a short interview
Why Study at LSILHHM
LSILHHM is the London School of International Luxury Hospitality & Hotel Management, a specialist division of Harold International College of London focused on the operational, service and strategic disciplines that run five-star hotels, luxury resorts, boutique properties, luxury travel and premium tourism experiences worldwide, including the disciplines covered inside the MSc in Luxury Hospitality Marketing.
Every LSILHHM programme is aligned with recognised UK and international hospitality bodies including the Institute of Hospitality, UKHospitality, the Confederation of Tourism and Hospitality, the Institute of Travel and Tourism, the Chartered Management Institute and the Global Wellness Institute, so graduates of the MSc in Luxury Hospitality Marketing step into members-only hospitality clubs with credible, industry-referenced study behind them.
Our curriculum is written by former luxury hotel general managers, resort operations directors, chief concierges, spa and wellness leaders, luxury food and beverage professionals and international travel executives, and delivered across on-campus and online routes to fit working professionals and international students alike.
Apply for MSc in Luxury Hospitality Marketing
Advance into executive luxury hospitality leadership with LSILHHM by joining the MSc in Luxury Hospitality Marketing at LSILHHM. Places are reviewed on a rolling basis and the admissions team will guide you through documentation, English proficiency evidence and progression options into five-star hotel groups. If you are still comparing programmes, the LSILHHM team can talk you through how the MSc in Luxury Hospitality Marketing sits against similar UK and international routes. Take the next confirmed step in your five-star and boutique luxury service career with a London-recognised qualification. Enrol Now.
















