How long is the BA in Tourism Global Market Studies?

The BA in Tourism Global Market Studies runs 36 months full honours, with top-up routes for Higher and Advanced Diploma holders progressing to the final years.

How is the BA delivered?

The BA in Tourism Global Market Studies is delivered on-campus in London, online via the LSTITM VLE and by distance learning, giving international students and career changers full flexibility.

Is the BA a UK-recognised honours degree?

The BA in Tourism Global Market Studies is a full LSTITM honours degree aligned with references from WTTC, the Tourism Society, CMI and CIM.

What are the entry requirements?

You need A-Levels at BBC or above, IB 26+ or equivalent, plus IELTS 6.0. Top-up routes into the BA in Tourism Global Market Studies require a Higher or Advanced Diploma.

How much does this BA cost?

Fees for the BA in Tourism Global Market Studies are published on the LSTITM website. Instalment plans, employer sponsorship and international payment routes are supported on enquiry.

BA in Tourism Global Market Studies | LSTITM | Harold International College of London

Course Overview

The BA in Tourism Global Market Studies is a full LSTITM honours degree delivered over 36 months, with top-up routes for holders of a Higher Diploma. Sitting within the Tourism Professional and Strategic Studies department, the degree is aligned with references from WTTC, the Tourism Society, CMI and CIM, and focuses on the study of global tourism markets, their commercial rhythms and their policy environments.

By graduation you will be able to lead global-market briefings, evaluate market entry options, coordinate cross-border strategy, and step into first-management roles at boards, consultancies and international operators. You will also complete a supervised undergraduate dissertation and a placement portfolio that together demonstrate applied research capability alongside real cross-border evidence from a London-based partner.

Placements are structured across at least two contrasting international markets so undergraduates build a comparative habit rather than a single-market specialism. Graduates leave with a portfolio of market-study artefacts they can present at interview and reuse from their first graduate assignment at UK tourism boards, consultancies or international operators.

Key Features

Full honours degree with placement, applied research and dissertation
Alignment with WTTC, Tourism Society, CMI and CIM standards
Case studies from European, Americas and Asia-Pacific markets
Coaching on market-entry evaluation, sizing and prioritisation
Applied research module with global-tourism practitioner supervision
Placement introductions across UK tourism boards and consultancies

What You Will Learn

Lead global tourism market studies for boards or consultancies
Evaluate market entry, expansion and consolidation options
Interpret WTTC, UKHospitality and open tourism data at graduate level
Coordinate cross-border strategy and delivery workstreams
Analyse macro-economic and policy drivers for tourism markets
Follow ethical, safeguarding and inclusion standards
Run an applied research project on global tourism markets
Present global-market findings to boards and clients

Who This Course Is For

School leavers targeting graduate global-market analyst careers
Higher Diploma holders progressing to a full BA top-up
Career changers moving into tourism international strategy roles
International applicants seeking a UK honours global-market degree

Career Pathways

Tourism Business Analyst on global-market briefs
Tourism Strategy Consultant on international assignments
Global Tourism Manager on multi-market operations
Tourism Investment Analyst on global tourism pipelines
Tourism Research Director assistant on international programmes
Regional Tourism Director assistant on international engagement
Strategy Analyst (Tourism) on cross-border briefings

LSTITM's careers service provides tailored CV coaching, LinkedIn optimisation, interview practice and warm introductions to London tourism boards, consultancies and international operators. Graduates progressing on to an LSTITM Master's route continue to receive careers support and typically move into senior global-market roles at national tourism boards, cross-border consultancies and multi-market wholesalers within their first two years of graduate practice. Assessment across the BA in tourism global market studies includes examined coursework, a two-market placement portfolio and an examined undergraduate dissertation, together demonstrating graduate-level global-market capability to prospective employers. Optional elective modules cover European tourism markets, Asia-Pacific outbound dynamics and Americas inbound flows, allowing undergraduates to shape their final year around the market specialism most likely to define their career. Undergraduates also present short work-in-progress talks each semester to build graduate-audience presentation craft alongside applied global-market technique.

Entry Requirements

A-Levels (BBC or above) or IB (26+ points) or overseas equivalents
A completed Higher Diploma or Advanced Diploma for top-up routes into the BA
IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
Personal statement outlining career objectives in global tourism markets
Two academic or professional references

Why Study at LSTITM

LSTITM is Harold International College of London's specialist tourism division. Every LSTITM programme is aligned with recognised UK bodies including the Tourism Society, ITT, ABTA, CIM, CMI, WTTC and UKHospitality.

Curriculum is written by former global-market directors, strategy consultants and destination leads, and delivered on-campus, online and by distance learning so international candidates and career changers can complete a full honours degree.

Global-market BA students on the LSTITM route benefit from a rotating panel of practitioner sessions covering source markets across Europe, the Americas and Asia-Pacific. This structured exposure to different market rhythms gives graduates a broad, portable fluency that recruiters at London tourism boards and consultancies actively look for. Alumni-in-residence sessions add another peer-perspective layer, connecting current undergraduates with recent BA graduates now working as global-market analysts and cross-border consultants at UK national tourism bodies and specialist consultancies.

Apply for BA in Tourism Global Market Studies

Applications for the BA in Tourism Global Market Studies are reviewed on a rolling basis and top-up routes are available for Higher and Advanced Diploma holders. The LSTITM admissions team welcomes pre-application interviews so undergraduates can select the two contrasting international markets for their placement year that best match their planned specialism. International undergraduates receive additional guidance on visa, English-language evidence and payment routes tailored to their country of residence, and admissions interviews can be arranged in multiple time zones. Apply for your full LSTITM undergraduate tourism degree today by submitting your online application. Enrol Now