BA in Tourism Global Strategy — Bachelor at London School of Tourism & International Travel Management

BA in Tourism Global Strategy


Course Overview

The BA in Tourism Global Strategy is a 36-month full honours undergraduate degree from LSTITM (with top-up routes for Higher Diploma holders). Sitting within the Travel Systems and Global Tourism department, the degree is aligned with the Tourism Society, WTTC, CIM and CMI frameworks, preparing graduates to lead multinational tourism strategy across markets, destinations and portfolios.

By graduation you will structure multinational strategy documents, lead scenario reviews for tourism executives, and deliver a placement-linked capstone that maps strategy choices to commercial and CX outcomes across regions.

Modules combine live honours seminars on multinational strategy, applied research assignments on scenario planning and placement blocks with live briefs from London consultancies and multinationals. Case examples reference actual global strategy programmes so graduate vocabulary always maps back to real client-ready practice.

Key Features

  • Honours-level multinational strategy modules
  • WTTC-informed sector-scenario frameworks
  • CIM-aligned brand and portfolio pathways
  • Placement year with London tourism boards and multinationals
  • Applied research and dissertation module
  • Careers coaching for graduate strategy roles

What You Will Learn

  • Structure multinational tourism strategy documents
  • Lead scenario reviews for tourism executives
  • Design portfolio-level growth choices
  • Model regional dynamics with distribution data
  • Coordinate stakeholder engagement across regions
  • Design measurement frameworks that connect strategy to results
  • Deliver a placement-linked capstone project
  • Apply ethical and sustainability lenses to strategy
  • Build an honours portfolio linking placement work to graduate strategy outcomes
  • Present applied global strategy research to senior industry panels

Assessment and Delivery

Assessment on the BA in Tourism Global Strategy blends academic essays on multinational tourism strategy, applied placement reports, a dissertation and a final industry-panel presentation. Every undergraduate is paired with an academic supervisor and a placement mentor from a London tourism partner, giving structured coaching alongside taught content. On-campus, online and distance students follow the same schedule of live seminars, tutorials and self-paced study, with continued access to the LSTITM secure virtual learning environment after graduation.

Who This Course Is For

  • School leavers seeking a full honours tourism degree
  • Higher Diploma holders seeking a top-up route
  • Career changers targeting graduate strategy roles
  • International students building UK honours credentials
  • Applicants targeting consultancy careers

Career Pathways

  • Global Tourism Coordinator (senior)
  • Tourism Systems Consultant (senior)
  • OTA Account Manager (strategic)
  • Distribution Systems Consultant
  • Tour Wholesaler Manager (senior)
  • Global Tourism Manager (junior director track)

LSTITM careers services support undergraduates with placements, dedicated CV coaching, mock interview practice and warm introductions to strategy teams at London consultancies, tourism boards, cruise lines and multinationals, backed by an active alumni network covering graduate strategy roles.

Careers Support and Networks

BA in Tourism Global Strategy undergraduates access honours-level careers workshops, employer showcase sessions and interview clinics run by the LSTITM careers team. Every student receives a graduate careers conversation, LinkedIn coaching, placement matching and warm introductions to graduate strategy, consulting and international vacancies at London consultancies, tourism boards and multinationals, alongside an alumni network that continues to support graduates beyond graduation.

Industry-Referenced Study

The BA in Tourism Global Strategy is written with reference to live multinational strategy programmes run by London consultancies, tourism boards and OTAs. Undergraduates work through honours-level scenarios that mirror graduate practice, such as structuring a multinational strategy document, coordinating a peer-destination benchmarking exercise and producing an industry-panel presentation on portfolio choices. Every scenario is anchored to real UK strategy practice, and graduates leave with a portfolio that supports graduate strategy, consulting or Master's applications.

Entry Requirements

  • A-Levels (BBC or above) or IB (26+ points) or overseas equivalents
  • A completed Higher Diploma or Advanced Diploma for top-up routes
  • IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency
  • Personal statement outlining career objectives in the tourism and travel sector
  • Two academic or professional references

Why Study at LSTITM

LSTITM is a specialist division of Harold International College of London focused on destinations, tourism business, travel systems and strategic tourism practice. Honours degrees are aligned with the Tourism Society, ITT, ABTA, CIM, CMI, WTTC and UKHospitality, giving global-strategy graduates a recognised UK evidence base for graduate strategy and consulting applications.

Curriculum authors include former multinational strategy directors, consulting partners and regional tourism board directors based in London. LSTITM honours degrees articulate cleanly into Master's routes for executive tourism leadership, so global-strategy graduates commonly progress to the MSc in global travel strategy pathway.

Apply for BA in Tourism Global Strategy

Applications for the BA in Tourism Global Strategy are open on a rolling basis and reviewed within a few working days of receipt. Apply for your full LSTITM undergraduate tourism degree by submitting your personal statement, two references, preferred delivery mode and any prior study evidence to the admissions team. Successful applicants receive an offer pack detailing academic supervisor allocation, placement partner options, tuition options and start dates, and an invitation to an honours cohort induction with fellow strategy-focused undergraduates. International applicants also receive pre-arrival guidance, placement introductions and access to the LSTITM student services team throughout the degree. Enrol Now

Frequently asked questions.

Common questions about BA in Tourism Global Strategy.

The BA in Tourism Global Strategy is a 36-month full honours degree. Top-up routes into the BA in Tourism Global Strategy for Higher Diploma holders typically run twelve months.

Yes. The BA in Tourism Global Strategy is available on campus, online and by distance learning with placement components. The BA in Tourism Global Strategy assessments are consistent across routes.

Yes. The BA in Tourism Global Strategy is a full LSTITM honours degree aligned with the Tourism Society, WTTC, CIM and CMI. UK employers recognise the BA in Tourism Global Strategy as graduate-level study.

You need BBC A-Levels or IB 26+, IELTS 6.0, two references and a personal statement. Top-up routes into the BA in Tourism Global Strategy require a Higher or Advanced Diploma.

Yes. LSTITM offers instalment plans and scholarships on the BA in Tourism Global Strategy. Contact admissions for the current BA in Tourism Global Strategy fee schedule and international awards.