BA in Tourism Strategic Communication
Course Overview
The BA in Tourism Strategic Communication is a full honours undergraduate degree running three years, with top-up routes for Higher Diploma holders. It prepares graduate-ready tourism strategic communicators through applied academic study, industry placement and applied research aligned with recognised UK bodies including the Chartered Institute of Marketing (CIM), Tourism Society, Institute of Travel and Tourism (ITT) and ABTA. The degree sits inside LSTITM's Tourism Business, Marketing and Operations department and is written for candidates aiming at senior marketing, PR, brand and destination communication roles.
By graduation you will design tourism strategic communications programmes, own integrated marketing and PR portfolios, coordinate agency and partner networks and produce board-level communication readouts. You will leave with a placement portfolio, applied research dissertation and a set of strategic communication case studies that London tourism senior marketing teams can immediately recognise. The programme also develops disciplined narrative governance, evidence-based decision habits and audience-first thinking expected of graduate-track tourism communicators.
Key Features
- Honours BA aligned with CIM, Tourism Society, ITT and ABTA references for tourism strategic communication.
- Full academic modules covering integrated marketing, PR, digital communication, brand narrative and audience segmentation.
- Industry placement with a London tour operator, DMO, hotel group or communications agency partner.
- Applied research dissertation on a tourism strategic communication question of the student's choice.
- Structured coaching in senior narrative writing and board-level presentation skills.
- Portfolio of case studies, placement diary, research dissertation and board-quality readouts.
- Weekly readings from CIM and Tourism Society public materials on strategic communication practice.
- Tutor-led coaching on writing strategic narratives suitable for tourism executive committees.
- Simulation exercises drawn from realistic London tourism marketing and PR scenarios.
- Articulation into LSTITM Master's programmes in tourism business intelligence and digital ecosystems.
What You Will Learn
- Designing tourism strategic communications programmes across paid, earned, owned and shared channels.
- Owning integrated marketing and PR portfolios across brand, product and campaign work.
- Coordinating creative and media agency networks with clear governance and shared outcomes.
- Writing tourism strategic narratives that align product, marketing and operational teams.
- Preparing board-level communication readouts for tourism executive committees and directors.
- Applying CIM-referenced senior brand governance across partner and franchise tourism networks.
- Coordinating destination stewardship narratives with sustainability and community priorities.
- Reading tourism industry and marketing sector releases and identifying narrative implications.
- Conducting applied research to dissertation standard on a chosen communication question.
- Handling multi-cultural executive stakeholder groups with confident, audience-first communication.
Who This Course Is For
- School leavers with strong secondary results aiming at graduate-track tourism strategic communication.
- Higher Diploma graduates taking a top-up route into the full honours BA in Tourism Strategic Communication.
- International applicants preparing for LSTITM Master's progression in tourism marketing.
- Career changers pursuing graduate qualifications in a serious tourism-communication specialism.
- Applicants planning progression into LSTITM Master's programmes in tourism business intelligence.
Career Pathways
- Tourism Communications Manager
- Tourism Marketing Manager
- Brand Manager (Travel)
- Digital Marketing Manager (Travel)
- Tourism Events Manager
- Tourism Sales Manager
- Customer Experience Manager (Senior)
The LSTITM careers service coaches every learner on CV, LinkedIn and interview technique and pairs undergraduates with placements from London tour operators, DMOs, hotel groups and communications agencies. Career support continues throughout Master's progression, with dedicated interview clinics for graduate-track tourism communication positions.
Entry Requirements
- A-Levels (BBC or above) or IB (26+ points) or overseas equivalents in relevant subjects.
- A completed Higher Diploma or Advanced Diploma for LSTITM top-up routes into the BA.
- IELTS 6.0 overall (no band under 5.5) or equivalent English proficiency for international applicants.
- Personal statement outlining career objectives in the tourism and travel sector.
- Two academic or professional references from tutors or line managers.
Why Study at LSTITM
LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines shaping modern global tourism. Alignment with recognised UK bodies including the Tourism Society, ITT, ABTA, the Chartered Institute of Marketing and UKHospitality means LSTITM graduates carry credible, industry-referenced study.
Our curriculum is written by former destination directors, travel technologists, tourism consultants and marketing leaders, and delivered across on-campus, online and distance-learning routes to fit working professionals, international students and full-time undergraduates alike. Career services span CV, LinkedIn, interview coaching and warm introductions to London senior tourism communications teams across DMOs, tour operators, hotel groups and agencies hiring graduate-track talent.
Apply for BA in Tourism Strategic Communication
The BA in Tourism Strategic Communication is your full-honours route into graduate-track tourism communication leadership and a clean step into LSTITM's Master's programmes. Bring your narrative sense, audience-first thinking and appetite for placement-based study and turn it into a portfolio London tourism marketing organisations recognise. Applications open across the year for on-campus, online and distance-learning routes and admissions can advise on the right fit for your academic profile and career goals in London tourism. Apply for your full LSTITM undergraduate tourism degree. Enrol Now.
