How long does the Diploma in Tourism Marketing Management take to complete?

The Diploma in Tourism Marketing Management runs over a duration band of 9 to 12 months. LSTITM structures the Diploma in Tourism Marketing Management so students can pace study around work and personal commitments across on-campus, online and distance-learning routes.

How is the Diploma in Tourism Marketing Management delivered?

The Diploma in Tourism Marketing Management is delivered flexibly across on-campus sessions in London, live online seminars and structured distance-learning modules. Applicants to the Diploma in Tourism Marketing Management can choose the delivery mix that best fits their schedule and location.

Is the Diploma in Tourism Marketing Management recognised in the UK?

The Diploma in Tourism Marketing Management is a UK Level 4-equivalent qualification aligned with CIM Level 4 practice. Graduates of the Diploma in Tourism Marketing Management articulate into LSTITM Advanced Diploma routes.

What are the entry requirements for the Diploma in Tourism Marketing Management?

Entry to the Diploma in Tourism Marketing Management requires completed secondary education and IELTS 5.5 for international applicants. Applicants to the Diploma in Tourism Marketing Management may hold an LSTITM Certificate.

How much does the Diploma in Tourism Marketing Management cost, and is funding available?

The Diploma in Tourism Marketing Management sits within LSTITM's Diploma fee band, with instalment plans, employer sponsorship and international scholarships. The Diploma in Tourism Marketing Management fees team publishes rates online.

Diploma in Tourism Marketing Management | LSTITM | Harold International College of London

Course Overview

The Diploma in Tourism Marketing Management is an LSTITM Diploma (UK Level 4-equivalent) programme running for a duration band of 9 to 12 months. It is mapped to UK Level 4-equivalent Diploma standards and delivered by academics, industry contributors and practitioners from London's Tourism & Destination Management community. The course centres on tourism marketing management, taught across on-campus, online and distance-learning routes so that UK-based and international applicants can study without disrupting their working commitments.

By graduation, students on the Diploma in Tourism Marketing Management are producing practitioner-grade work drawn from destination stewardship, visitor journey design and place-based tourism development. This Diploma equips practitioners to coordinate marketing activities for UK tour operators, destinations and travel brands, moving from foundation understanding into supervised campaign delivery. You will build a working portfolio in campaign planning, content operations and channel management aligned to CIM and Tourism Society practice standards.

Key Features

Live marketing studios covering brief-writing, media mix and creative approval.
Alignment with Chartered Institute of Marketing (CIM) Level 4 practice standards.
Reference to ABTA consumer-protection and Tourism Society ethical marketing themes.
Portfolio-based assessment covering three UK tourism campaign briefs.
Guest sessions with London tourism boards and marketing agencies.
Direct articulation into LSTITM's Advanced Diploma routes in tourism marketing and destination strategy.

What You Will Learn

Interpret a real campaign brief and translate it into a channel plan.
Coordinate content production for a tourism brand across social, email and web.
Manage campaign timelines, sign-offs and budget lines under supervision.
Run basic performance reporting covering reach, engagement and enquiry volume.
Apply UK advertising codes and consumer-protection rules to travel promotion.
Manage supplier relationships with print, digital and out-of-home vendors.
Draft communications for stakeholders including tourism boards and partners.
Prepare a mid-campaign optimisation memo based on live performance data.

Who This Course Is For

Junior marketers moving into first supervisory or coordinator roles in tourism.
Certificate-level graduates ready for practitioner-grade marketing responsibility.
International applicants seeking a UK Level 4-equivalent tourism marketing qualification.
Career changers with agency, retail or brand experience entering tourism.

Alongside the taught modules, the Diploma in Tourism Marketing Management incorporates seminar reflection, small-group critique and live-brief clinics with LSTITM industry contributors. Learners on the Diploma in Tourism Marketing Management join a peer cohort drawn from UK, European and international backgrounds, which supports the cross-market perspective expected of modern Tourism & Destination Management professionals. This mixed learning environment consolidates the tourism marketing management themes into working practice and gives every student a reference network in the London tourism community they can draw on across their career.

Assessment on the Diploma in Tourism Marketing Management blends practical portfolio work, short written reflections and applied case exercises drawn from live UK travel-industry briefs. Teaching staff on the Diploma in Tourism Marketing Management give structured formative feedback throughout the programme so students know exactly where they stand against the Diploma (UK Level 4-equivalent) learning outcomes. LSTITM's academic team also supports every learner with study-skills tutorials, referencing clinics and an academic-integrity induction that meets UK higher-education expectations across on-campus, online and distance-learning delivery modes. Students also access a dedicated learning portal with reading lists, recorded lectures and industry-current examples that keep the tourism marketing management content connected to real UK travel-industry practice.

Career Pathways

Tourism Marketing Executive
Destination Marketing Coordinator
Content Executive (Travel Brand)
Campaign Coordinator (Tour Operator)
Junior Brand Manager (Travel)
Digital Marketing Coordinator (Tourism)

Graduates of the Diploma in Tourism Marketing Management are supported by the LSTITM careers service, which offers CV coaching, LinkedIn reviews and introductions across London tourism boards, tour operators, OTAs, airline ground services and destination management organisations.

Entry Requirements

Age 18+ with completed secondary education (A-Levels, IB, or overseas equivalent).
An LSTITM Certificate or comparable tourism qualification (preferred, not required).
IELTS 5.5 or equivalent English proficiency for international applicants.
A short statement of interest describing your career direction in tourism.
Access to a computer and reliable internet for online delivery.

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism. Every LSTITM programme is aligned with recognised UK tourism and marketing bodies including the Tourism Society, the Institute of Travel and Tourism (ITT), ABTA and the World Travel and Tourism Council (WTTC), so graduates step into the sector with credible, industry-referenced study behind them.

Our curriculum is written by former destination directors, travel-industry technologists, tourism consultants and marketing leaders, and delivered across on-campus, online and distance-learning routes for working professionals and international students. LSTITM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree, with Master's routes for those aiming at consultancy, corporate development and executive tourism leadership.

Apply for Diploma in Tourism Marketing Management

Applications for the Diploma in Tourism Marketing Management are open now for the next intake. Speak with LSTITM's admissions team to discuss entry routes, delivery mode, funding and progression from your current qualification or role. Take the next step into professional tourism practice, and secure your place on the Diploma in Tourism Marketing Management today. Enrol Now.