What is the total study duration of the Diploma in Tourism Marketing Strategy?

The Diploma in Tourism Marketing Strategy runs across 9 to 12 months, so learners complete the Diploma in Tourism Marketing Strategy at a practitioner pace.

How can I attend the Diploma in Tourism Marketing Strategy at LSTITM?

The Diploma in Tourism Marketing Strategy is delivered online, on-campus and by distance learning, giving international students full access to the Diploma in Tourism Marketing Strategy.

How is the Diploma in Tourism Marketing Strategy regarded across the UK travel industry?

Yes, the Diploma in Tourism Marketing Strategy is Level 4-equivalent with CIM references, so the Diploma in Tourism Marketing Strategy is understood by tourism marketing recruiters.

What academic background is needed for the Diploma in Tourism Marketing Strategy?

The Diploma in Tourism Marketing Strategy needs completed secondary education and IELTS 5.5 for international applicants; the Diploma in Tourism Marketing Strategy does not require prior marketing study.

Are instalment plans available for the Diploma in Tourism Marketing Strategy?

Current fees for the Diploma in Tourism Marketing Strategy are published on the LSTITM admissions pages, with instalment plans and early-application discounts for the Diploma in Tourism Marketing Strategy.

Diploma in Tourism Marketing Strategy | LSTITM | Harold International College of London

Course Overview

The Diploma in Tourism Marketing Strategy is a 9 to 12-month UK Level 4-equivalent LSTITM programme in the Tourism Professional and Strategic Studies department. It prepares tourism marketing practitioners to write structured plans, budgets and campaign briefs for UK operators, destination marketing organisations and OTAs. The Diploma is aligned with references from the Chartered Institute of Marketing (CIM), the Tourism Society and ABTA.

By graduation you will be able to draft a coherent annual tourism marketing plan, brief a small agency or in-house team and defend budget allocations across paid, owned and earned channels. The programme layers case studies, structured tutorials and applied assessments across scenario planning, board-level decisions, policy alignment and cross-sector programmes, giving first-line supervisors and specialists a route into tourism strategy, consultancy and policy work that recruiters can quickly read on a CV. You will exit the course able to demonstrate commercial fluency in interview scenarios and to answer probing questions about how consultancies, tourism boards, regional authorities and public-sector programmes operate in the current UK market.

Key Features

CIM-referenced marketing planning applied to real tourism scenarios
Structured campaign briefing practice with UK operators and DMOs in mind
Budget-allocation exercises across paid, owned and earned channels
Portfolio assessment across two written marketing plans
Focus on measurable outcomes rather than superficial creative
Online, on-campus in London and distance-learning delivery
Case-based assessment covering strategic scenarios, policy briefing, board papers, consultancy engagements, cross-sector partnerships, ESG reporting
Applied a small-group tutorial format with rolling written feedback

What You Will Learn

How to run a short tourism situation analysis for a UK operator or DMO
How to write a positioning and audience section for a marketing plan
How to size an annual marketing budget for a small tourism business
How to brief an agency or in-house team on a tourism campaign
How to build a measurement plan for a tourism marketing activity
How to protect CIM and ABTA good-practice standards through creative work
How to review campaign results honestly for a senior manager
How to plan a small partner marketing collaboration
How consultancy houses, tourism boards, regional authorities and public-sector programme teams apply strategic reasoning, evidence synthesis and stakeholder-facing communication to real UK trading decisions
How to structure a written recommendation for a senior UK tourism manager

Who This Course Is For

Practitioners moving into tourism marketing planning and campaign roles
DMO, tour-operator and OTA marketers wanting Level 4-equivalent recognition
Career changers from broader marketing backgrounds moving into tourism
International applicants targeting UK tourism marketing posts

Career Pathways

Tourism Marketing Executive
Destination Marketing Executive
Tourism Communications Coordinator
Travel Advertising Executive
Brand Assistant (Travel)
Tourism Consultant (junior marketing)

LSTITM's careers service coaches Diploma learners on CV, LinkedIn and interview practice and connects them with London-based tourism marketing teams, DMOs and OTAs.

Entry Requirements

Age 18+ with completed secondary education (A-Levels, IB, or overseas equivalent)
An LSTITM Certificate or comparable tourism qualification (preferred, not required)
IELTS 5.5 or equivalent English proficiency for international applicants
Short statement of interest describing your career direction in tourism marketing strategy
Access to a computer and reliable internet for online delivery

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on destination, business, systems and strategic disciplines. Programmes are aligned with recognised UK bodies including the Tourism Society, ITT, ABTA, CIM, CMI and UKHospitality.

Our curriculum is written by former marketing directors, tour-operator brand leaders and destination-marketing specialists and delivered on-campus, online and by distance learning to fit working professionals and international students.

Beyond the taught curriculum, Diploma in Tourism Marketing Strategy learners join the wider LSTITM community across London and online, with rolling guest sessions from working professionals in consultancies, tourism boards, regional authorities and public-sector programmes. These sessions bring the coordinated day-to-day trading and operational rhythm focus of the programme to life through concrete examples, and demystify how modern tourism strategy, consultancy and policy work teams recruit, promote and develop their people. Every learner also receives structured feedback on written assessments so that stakeholder confidence becomes visible in the finished portfolio, ready for interview or promotion review.

The LSTITM approach is deliberate: pair recognised UK professional-body reference points with hands-on tutor guidance, structured tutorials and real case material from London tour operators, OTAs, airlines and destination boards. That combination is what turns the Diploma in Tourism Marketing Strategy into more than a certificate on the wall, and into a piece of evidence that recruiters, promotion panels and consultancy partners can actually use.

Apply for Diploma in Tourism Marketing Strategy

The Diploma in Tourism Marketing Strategy opens for rolling intakes at LSTITM's London campus and online. Take the next step into professional tourism practice with a marketing-focused Level 4-equivalent Diploma. The Diploma in Tourism Marketing Strategy sits inside a wider LSTITM portfolio, so learners on this practitioner Diploma route can move confidently into the next articulation step. Admissions typically responds within three working days, and applicants receive documented feedback on any application query before the next intake window closes. Enrol Now