How long is the MSc in Tourism Digital Marketing?

The MSc in Tourism Digital Marketing runs 12 to 18 months. Working senior marketing leads typically finish the MSc in Tourism Digital Marketing in eighteen months part-time.

Is the MSc in Tourism Digital Marketing delivered online?

Yes. The MSc in Tourism Digital Marketing is available on campus, online and by distance learning. The MSc in Tourism Digital Marketing assessments are the same across all routes.

Is the MSc in Tourism Digital Marketing UK-recognised?

Yes. The MSc in Tourism Digital Marketing is a full LSTITM postgraduate degree aligned with CIM, IDM and Tourism Society standards. UK employers view the MSc in Tourism Digital Marketing as executive study.

What are the entry requirements for the MSc in Tourism Digital Marketing?

You need a 2:2 honours degree or 5+ years of senior tourism experience, IELTS 6.5, two references, a 500-word statement and an interview. The MSc in Tourism Digital Marketing is open to international candidates.

Are MSc in Tourism Digital Marketing fees paid in instalments?

Yes. LSTITM offers instalment plans and scholarships on the MSc in Tourism Digital Marketing. Contact admissions for a current MSc in Tourism Digital Marketing fee schedule and international awards.

MSc in Tourism Digital Marketing | LSTITM | Harold International College of London

Course Overview

The MSc in Tourism Digital Marketing is a 12 to 18-month full postgraduate LSTITM programme in the Tourism Business, Marketing and Operations department. It is aligned with the CIM, IDM, Tourism Society and CMI frameworks, developing executive competence in tourism digital marketing across paid, owned and earned channels.

By graduation you will lead digital marketing strategy at organisational level, coordinate senior media investment reviews, and deliver a research-informed dissertation that maps digital marketing choices to real tourism outcomes.

Modules combine executive seminars on media investment, research-informed workshops on measurement frameworks and dissertation supervision sessions where senior candidates test hypotheses on live campaigns. Case examples reference actual board and agency digital projects so postgraduate vocabulary always maps back to real executive practice.

Key Features

Executive digital marketing modules
CIM and IDM-aligned frameworks
Case examples from London tourism operators and DMOs
Applied projects on senior media investment
Research-informed dissertation module
Careers coaching for executive marketing roles

What You Will Learn

Lead tourism digital marketing at organisational level
Coordinate senior media investment reviews
Structure integrated paid, owned and earned strategies
Design measurement frameworks that link digital to revenue
Deploy analytics stacks at senior level
Facilitate executive marketing steering groups
Interpret media regulation across tourism markets
Deliver a research-informed dissertation
Build an executive portfolio linking digital marketing findings to board decisions
Present research-informed marketing recommendations to senior panels

Assessment and Delivery

Assessment on the MSc in Tourism Digital Marketing blends executive assignments on media strategy, applied corporate briefs and a research-informed dissertation defended in a viva panel. Every postgraduate is paired with a senior academic supervisor and, where appropriate, a corporate co-supervisor from a London tourism partner. On-campus, online and distance students follow the same schedule of executive seminars and research clinics, with continued access to the LSTITM secure virtual learning environment after graduation.

Who This Course Is For

Senior digital marketing leads at tourism boards
Marketing directors moving into executive roles
Consultants specialising in tourism marketing
International postgraduates with marketing backgrounds
Career progressors from LSTITM undergraduate routes

Career Pathways

Digital Marketing Manager (Travel) (senior)
Tourism Marketing Manager (senior)
Tourism Strategy Consultant (marketing)
Brand Manager (Travel) (senior)
Tourism Communications Manager (senior)
Loyalty and CRM Manager (senior)

LSTITM careers services support postgraduates with executive coaching, dissertation-to-role coaching and warm introductions to senior marketing teams across London tourism boards, OTAs, cruise lines and marketing agencies, backed by an active alumni network covering board-level marketing leadership roles.

Careers Support and Networks

MSc in Tourism Digital Marketing postgraduates access executive careers workshops, board-level showcase sessions and interview clinics run by the LSTITM careers team. Every candidate receives an executive careers conversation, LinkedIn coaching, mock interview practice and warm introductions to head-of-digital, marketing director and consulting-partner vacancies at London tourism boards, OTAs and agencies, backed by an alumni network that continues to support graduates beyond graduation.

Industry-Referenced Study

The MSc in Tourism Digital Marketing is written with reference to executive media agendas at London tourism boards, OTAs and agencies. Postgraduates work through senior scenarios that mirror executive practice, such as leading a digital marketing strategy at organisational level, coordinating a senior media investment review and producing a dissertation-linked marketing brief for a real tourism partner. Every scenario is anchored to real UK executive marketing practice, and candidates leave with a portfolio that supports consultancy, corporate development or board-level marketing leadership.

Entry Requirements

A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
Applicants without a first degree may be considered with 5+ years senior tourism experience
IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
A 500-word research statement on the applicant's chosen area of tourism specialisation
Two academic or professional references and a short interview

Why Study at LSTITM

LSTITM is a specialist division of Harold International College of London focused on destinations, tourism business, travel systems and strategic tourism practice. Postgraduate programmes are aligned with the Tourism Society, ITT, ABTA, CIM, IDM, CMI and UKHospitality.

Curriculum authors include former digital marketing directors, agency partners and CRM leaders from London-based tourism boards and OTAs. LSTITM Master's routes support executive consulting, corporate development and board-level marketing leadership, with dedicated dissertation coaching and applied campaign fieldwork for marketing-focused candidates.

Apply for MSc in Tourism Digital Marketing

Applications for the MSc in Tourism Digital Marketing are open on a rolling basis and reviewed within a few working days of receipt. Advance into executive tourism leadership with LSTITM by submitting your 500-word research statement, two references, preferred delivery mode and interview booking to the admissions team. Successful applicants receive an offer pack detailing senior academic supervisor allocation, dissertation planning notes, tuition options and start dates, plus an invitation to an executive cohort induction with fellow marketing-focused postgraduates. International applicants also receive pre-arrival guidance and access to the LSTITM student services team throughout the degree. Enrol Now