MSc in Tourism Digital Strategy Applications
Course Overview
The MSc in Tourism Digital Strategy Applications is a 12 to 18 month postgraduate qualification for senior digital and strategy leaders shaping digital strategy at executive level across tourism organisations. It is aligned with BCS, The Chartered Institute for IT, TechUK and Chartered Institute of Marketing (CIM) reference standards.
By graduation, students can author executive digital strategies, brief boards on multi-year digital investment programmes and complete a research-informed dissertation on tourism digital strategy applications.
Assessment on the MSc in Tourism Digital Strategy Applications combines executive assignments, a research-informed dissertation and one strategic capstone. Learners select their dissertation topic in the first term so that every subsequent module contributes to their final research question, and the resulting dissertation is a portfolio document ready for use in senior digital strategy interviews.
Key Features
- Delivered on-campus in London, online and via distance learning
- Curriculum aligned with BCS, TechUK and CIM references
- Postgraduate MSc with dissertation on digital strategy topics
- Research-informed seminars on multi-year digital investment
- Case studies from UK OTAs, travel-technology firms and airline groups
- Executive coaching for CIO and digital director transitions
- Career service for executive digital and strategy tracks
- Dissertation topic chosen in term one so every module reinforces the research question
- Strategic capstone reviewed by a panel of LSTITM industry faculty
What You Will Learn
- Executive digital strategy across bookings, CRM and content
- Multi-year digital investment cases and portfolio prioritisation
- Board briefing formats for digital transformation programmes
- Vendor selection and platform partnership routines at executive level
- Research methods for digital strategy dissertations
- Executive change management for tourism digital transformation
- Ethics, privacy and accessibility for tourism digital programmes
- Sustainability and Net Zero integration in digital strategy
- Executive research methodology including qualitative and quantitative design
- Postgraduate academic writing to publication-ready standards
- Executive coaching cadences with LSTITM digital and technology faculty
Who This Course Is For
- Bachelor graduates targeting executive digital strategy roles
- Senior digital leaders moving into tourism briefs
- International postgraduate applicants targeting UK digital MSc study
- Career changers with 5+ years senior digital leadership experience
- Aspiring CIOs and heads of digital in tourism organisations
Career Pathways
- Tourism Systems Consultant (Executive Digital)
- Distribution Systems Consultant (Executive)
- Tourism CRM Specialist (Executive Digital)
- Head of Tourism Development (Digital)
- Global Tourism Manager (Digital)
- Tourism Consultancy Partner (Digital)
- Chief Tourism Officer (Digital Track)
LSTITM's careers service connects MSc students with executive digital recruiters at UK OTAs and travel-technology firms, plus board-level career coaching.
MSc in Tourism Digital Strategy Applications students also benefit from a quarterly executive digital salon where working CIOs and digital directors from UK OTAs, tour operators and travel-tech firms share live digital strategy dilemmas with the cohort. Distance-learning students join by video and receive sanitised digital strategy documents for their own reference. Past alumni consistently cite this salon as the feature that most translated postgraduate digital strategy theory into the confidence to step into a CIO office conversation with credibility.
Entry Requirements
- A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
- Applicants without a first degree may be considered with 5+ years senior digital or tourism experience
- IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
- A 500-word research statement on the applicant's chosen area of digital strategy
- Two academic or professional references and a short interview
Applicants who narrowly miss the IELTS 6.5 threshold can take LSTITM's postgraduate pre-sessional English support before joining the MSc in Tourism Digital Strategy Applications, and international applicants receive a personal admissions reply within three working days. Applicants without a first degree but with five years of senior digital leadership experience should submit a portfolio statement and a research proposal.
Why Study at LSTITM
LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London. Every LSTITM programme is aligned with the Tourism Society, ITT, ABTA, CIM and UKHospitality reference frameworks.
Our postgraduate curriculum is written by former CIOs, digital strategy directors and travel-technology consulting partners and delivered across three flexible modes with dedicated executive career support.
Master's graduates from LSTITM's digital strategy applications route step into executive tourism roles with a research-informed dissertation, an industry-facing capstone and a personal executive coaching relationship maintained for the full duration of study. Alumni report that this triple combination is what most differentiates the LSTITM postgraduate digital strategy experience from more academic MSc routes elsewhere in the UK sector.
Apply for MSc in Tourism Digital Strategy Applications
Applications are open now for the next intake of the MSc in Tourism Digital Strategy Applications. Advance into executive tourism leadership with LSTITM and secure a research-informed postgraduate MSc in digital strategy. Termly intakes are open across on-campus, online and distance-learning modes so senior professionals can pick the route that best fits their executive commitments. Applications are reviewed on a first-come basis and the LSTITM admissions team responds within three working days. Enrol Now.
