MSc in Tourism Experience Economy Systems — Master at London School of Tourism & International Travel Management

MSc in Tourism Experience Economy Systems


Course Overview

The MSc in Tourism Experience Economy Systems is a 12 to 18-month executive-level Master's programme delivered by LSTITM in London for senior practitioners and career-progression candidates preparing to lead experience-economy programmes across travel brands, OTAs, DMOs and destination portfolios at director and board level. Aligned with the Chartered Institute of Marketing (CIM), Chartered Management Institute (CMI), Tourism Society and BCS senior practice, the MSc combines research-informed teaching with an applied dissertation so that graduates hold a defensible executive credential when moving into consultancy partner, chief tourism officer and international experience director roles.

By graduation, you will be able to lead an executive-tier experience-economy programme, coordinate a board-facing evidence base across experience systems, and produce senior artefacts including strategic experience reviews, executive-tier programme memos and a full dissertation. Modules blend research-informed teaching with executive workshops, applied experience casework and structured supervision so that dissertation submissions consistently reach a defensible executive-tier standard for interview at consultancy partner and experience economy director roles.

Key Features

  • Aligned with CIM, CMI, Tourism Society and BCS senior practice for executive experience-economy work
  • Applied executive assignments using real UK and international destination and travel-brand scenarios
  • Supervised research-informed dissertation covering an executive experience-economy question
  • Tutor briefings from former experience directors, destination executives and consultancy partners
  • Portfolio-quality outputs including strategic experience reviews, memos and full dissertation
  • Careers coaching for executive experience-economy tourism roles across London and beyond
  • Rolling intakes across on-campus, online and distance-learning routes for executive learners
  • Structured executive careers coaching for consultancy partner and board-level appointments

What You Will Learn

  • How to lead an executive-tier experience-economy programme across destinations and travel brands
  • Designing a research-informed dissertation question with executive experience rationale
  • Producing structured strategic experience reviews with clean evidence and clear takeaways
  • Writing board-facing memos with executive-tier rationale and one clear ask
  • Aligning executive programmes with UK and international experience-economy benchmarks
  • Coordinating cross-organisational experience programmes across product, marketing and operations
  • Managing cross-team stakeholder expectations at director and board tier
  • Presenting a full executive dissertation defence to a tutor and industry panel

Who This Course Is For

  • Bachelor-holders progressing directly into executive experience-economy study
  • Senior tourism practitioners preparing for consultancy partner and board-level roles
  • International applicants targeting UK executive experience-economy appointments
  • Career-changing senior experience leaders entering tourism at executive tier
  • Higher Diploma holders with 5+ years of senior experience-economy experience

Career Pathways

  • Experience Economy Director (Tourism) inside a UK travel brand or OTA
  • Chief Tourism Officer inside a UK or international destination organisation
  • Tourism Consultancy Partner inside a UK or international consultancy
  • Head of Guest Experience (Tourism) inside a UK travel brand
  • Executive Director (Tourism Board) on an incoming experience-economy appointment path
  • Tourism Corporate Development Director on a sub-board experience track

The LSTITM careers service supports MSc learners with executive-level CV drafting, structured interview coaching and warm introductions to London and international consultancy partner, DMO and destination-brand executive teams. Learners also receive coaching on how to present executive-tier artefacts and dissertation defences during director- and board-level interview rounds, plus advice on how to speak credibly to boards about long-cycle experience investment, ecosystem measurement and portfolio balance.

Entry Requirements

  • A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
  • Applicants without a first degree may be considered with 5+ years senior tourism experience
  • IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
  • A 500-word research statement on the applicant's chosen area of tourism specialisation
  • Two academic or professional references and a short interview

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism. Every LSTITM programme is aligned with UK bodies including the Tourism Society, Institute of Travel and Tourism (ITT), ABTA, CIM, CMI, BCS and UKHospitality, giving graduates credible executive study behind them and a clean articulation route into consultancy partner and board-level tourism roles.

Our curriculum is written by former destination executives, consultancy partners and travel-industry board members, and delivered across on-campus, online and distance-learning routes so senior working professionals and international students can join. Dedicated executive careers services support every LSTITM learner with CV, LinkedIn, interview coaching and warm introductions to consultancy partners, DMOs and travel-brand executive teams across the UK and international markets.

Apply for MSc in Tourism Experience Economy Systems

Applications open on a rolling basis, and the LSTITM admissions team will guide you through documents, English requirements, references, the admissions interview, research statement and cohort dates for on-campus, online and distance-learning routes so you can pick the pace that suits your executive schedule. MSc graduates typically progress into executive experience-economy roles including consultancy partner, experience economy director and chief tourism officer appointments across UK travel brands, OTAs and DMOs. The admissions team confirms tuition, instalments and required documents at enquiry so you have full clarity on cost, dissertation supervision windows and cohort dates. Advance into executive tourism leadership with LSTITM. Enrol Now

Frequently asked questions.

Common questions about MSc in Tourism Experience Economy Systems.

The MSc in Tourism Experience Economy Systems runs 12 to 18 months. Most part-time learners on the MSc in Tourism Experience Economy Systems complete within fifteen months.

Yes. The MSc in Tourism Experience Economy Systems is delivered online, on-campus in London and via distance learning. Every mode of the MSc in Tourism Experience Economy Systems includes a supervised dissertation.

The MSc in Tourism Experience Economy Systems is a research-informed executive Master's aligned with CIM, CMI, Tourism Society and BCS senior practice, issued by LSTITM.

The MSc in Tourism Experience Economy Systems needs a UK 2:2 honours degree or 5+ years of senior tourism experience, IELTS 6.5, references and an interview.

LSTITM confirms tuition for the MSc in Tourism Experience Economy Systems on enquiry, with instalment plans available for eligible executive learners on the MSc in Tourism Experience Economy Systems.