MSc in Tourism Experience Innovation
Course Overview
The MSc in Tourism Experience Innovation is a 12 to 18-month full postgraduate LSTITM programme in the Travel Systems and Global Tourism department. It is aligned with the CIM, Tourism Society, Institute of Hospitality and BCS frameworks, developing executive competence in tourism experience innovation across destinations, brands and travel systems.
By graduation you will lead experience innovation strategy at organisational level, coordinate senior experience portfolio reviews, and deliver a research-informed dissertation that maps experience innovation to real destination and travel-system outcomes.
Modules combine executive seminars on experience portfolio leadership, research-informed workshops on brand-experience alignment and dissertation supervision sessions where senior candidates test hypotheses on live systems. Case examples reference actual board and consultancy experience projects so postgraduate vocabulary always maps back to real executive practice.
Key Features
- Executive experience innovation modules
- CIM and Institute of Hospitality-informed frameworks
- Case examples from London tourism operators
- Applied projects on senior portfolio reviews
- Research-informed dissertation module
- Careers coaching for executive experience roles
What You Will Learn
- Lead experience innovation at organisational level
- Coordinate senior experience portfolio reviews
- Structure investment cases for experience programmes
- Design measurement frameworks for experience portfolios
- Facilitate executive experience steering groups
- Interpret cross-brand experience data at scale
- Coordinate cross-market experience roadmaps
- Deliver a research-informed dissertation
- Build an executive portfolio linking experience findings to board decisions
- Present research-informed experience recommendations to senior panels
Assessment and Delivery
Assessment on the MSc in Tourism Experience Innovation blends executive assignments on portfolio design, applied corporate experience briefs and a research-informed dissertation defended in a viva panel of senior tourism leaders. Every postgraduate is paired with a senior academic supervisor and, where appropriate, a corporate co-supervisor from a London tourism partner. On-campus, online and distance students follow the same schedule of executive seminars and research clinics, with continued access to the LSTITM secure virtual learning environment after graduation.
Who This Course Is For
- Senior experience leads at travel-system providers
- CX directors moving into executive roles
- Consultants specialising in tourism experience
- International postgraduates with tourism backgrounds
- Career progressors from LSTITM undergraduate routes
Career Pathways
- Tourism Systems Consultant (executive)
- Distribution Systems Consultant (senior)
- Global Tourism Coordinator (experience)
- OTA Account Manager (experience-led)
- Booking Platform Manager (senior)
- Tourism CRM Specialist (executive)
LSTITM careers services support postgraduates with executive coaching, dissertation-to-role coaching and warm introductions to senior experience teams at London travel-system providers, cruise lines and consultancies, backed by an active alumni network covering board-level experience leadership roles.
Careers Support and Networks
MSc in Tourism Experience Innovation postgraduates access executive careers workshops, board-level showcase sessions and interview clinics run by the LSTITM careers team. Every candidate receives an executive careers conversation, LinkedIn coaching, mock interview practice and warm introductions to experience director, systems consultant and platform manager vacancies at London travel-system providers and consultancies, backed by an alumni network that continues to support graduates beyond graduation.
Industry-Referenced Study
The MSc in Tourism Experience Innovation is written with reference to executive experience portfolios at London-based travel-system providers and consultancies. Postgraduates work through senior scenarios that mirror executive practice, such as leading an experience innovation strategy at organisational level, coordinating a senior portfolio review and producing a dissertation-linked experience brief for a real tourism partner. Every scenario is anchored to real UK executive experience practice, and candidates leave with a portfolio that supports consultancy, corporate development or board-level experience leadership.
Entry Requirements
- A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
- Applicants without a first degree may be considered with 5+ years senior tourism experience
- IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
- A 500-word research statement on the applicant's chosen area of tourism specialisation
- Two academic or professional references and a short interview
Why Study at LSTITM
LSTITM is a specialist division of Harold International College of London focused on destinations, tourism business, travel systems and strategic tourism practice. Postgraduate programmes are aligned with the Tourism Society, ITT, ABTA, CIM, CMI, BCS, Institute of Hospitality and UKHospitality.
Curriculum authors include former experience innovation directors, travel-system leaders and senior CX consulting partners from London-based tourism organisations. LSTITM Master's routes support executive consulting, corporate development and board-level leadership, with dedicated dissertation coaching and applied experience fieldwork options and international placement scoping for experience-focused candidates.
Apply for MSc in Tourism Experience Innovation
Applications for the MSc in Tourism Experience Innovation are open on a rolling basis and reviewed within a few working days of receipt. Advance into executive tourism leadership with LSTITM by submitting your 500-word research statement, two references, preferred delivery mode and interview booking to admissions. Successful applicants receive an offer pack detailing senior academic supervisor allocation, dissertation planning notes, tuition options and start dates, plus an invitation to an executive cohort induction with fellow experience-focused postgraduates. International applicants also receive pre-arrival guidance and access to the LSTITM student services team throughout the degree. Enrol Now
