How long is the MSc in Tourism Travel Behaviour Studies?

The MSc in Tourism Travel Behaviour Studies is a 12 to 18-month postgraduate programme, with full-time students typically completing the MSc in Tourism Travel Behaviour Studies in 12 months.

How is the MSc in Tourism Travel Behaviour Studies delivered?

The MSc in Tourism Travel Behaviour Studies runs on-campus in London, via live online cohorts and through distance learning, with the same executive brief and dissertation across every route.

Is the MSc in Tourism Travel Behaviour Studies UK recognised?

Yes. The MSc in Tourism Travel Behaviour Studies is a UK postgraduate degree aligned with CIM, IDM and Tourism Society research practice.

What entry criteria apply to the MSc in Tourism Travel Behaviour Studies?

Applicants for the MSc in Tourism Travel Behaviour Studies need a UK 2:2 honours degree or 5+ years senior experience, IELTS 6.5, a research statement and an admissions interview.

How much does the MSc in Tourism Travel Behaviour Studies cost?

Fees for the MSc in Tourism Travel Behaviour Studies are published on the LSTITM admissions page. Instalment plans and select international executive research scholarships are available.

MSc Tourism Travel Behaviour Studies | LSTITM | Harold International College of London

Course Overview

The MSc in Tourism Travel Behaviour Studies is a 12 to 18-month LSTITM postgraduate programme within the Tourism & Destination Management department. It develops senior practitioners into research-informed executives in travel and tourism behaviour, ready to shape policy and corporate decisions, aligned with Tourism Society, CIM and IDM practice, with a supervised dissertation.

By dissertation stage you will be authoring executive research briefs, defending behaviour-informed recommendations to boards and coordinating executive-level behavioural research programmes.

Study on the MSc in Tourism Travel Behaviour Studies is structured around case cohorts, weekly tutor clinics and applied studios that mirror the pace of a UK-facing tourism organisation. The programme runs over 12 to 18 months and layers reading, guided practice and small-group work so learners can apply frameworks the following week at their operator, tourism board or agency. It sits inside the LSTITM Tourism & Destination Management department and is designed to develop research-informed executive practice with policy and board-level applications for candidates working across destination management, visitor economies and cultural tourism.

Key Features

Curriculum aligned with Chartered Institute of Marketing (CIM) research frameworks
IDM behavioural-analysis and Tourism Society practice referenced
Research-informed methods with supervised dissertation stage
Studios on executive behavioural-research design
Coverage of behavioural-economics applications in tourism policy
Sessions on ethical behavioural research and consent standards
Assessment blends coursework, executive research brief and dissertation
Structured tutor-led clinics that unpack case material week by week
Peer cohort review sessions modelled on UK operator working groups
Termly employer showcase sessions with LSTITM industry partners

What You Will Learn

Author an executive research brief on tourism-behaviour policy questions
Design a mixed-method behavioural research programme at scale
Defend behaviour-informed recommendations to a board-level audience
Interpret longitudinal travel-behaviour datasets critically
Coordinate research fieldwork with senior industry contacts
Handle behavioural-research ethics and consent conversations
Author a full postgraduate dissertation on a travel-behaviour topic
Apply UK GDPR duties to executive behavioural research
Build a personal reading and reflection log across the MSc in Tourism Travel Behaviour Studies modules
Use tutor feedback to develop a portfolio artefact you can share at interview

Who This Course Is For

Senior researchers moving into executive travel-behaviour roles
DMO insight heads formalising research-informed methods
Tourism policy officers preparing for director-track work
International practitioners preparing for a UK postgraduate credential
Consultancy partners formalising executive behavioural practice
Working professionals seeking a structured UK-referenced msc in tourism travel behaviour studies credential
Alumni of Harold International College of London progressing across the school portfolio

Career Pathways

Head of Travel Behaviour Research
Director of Insight (Tourism)
Senior Tourism Policy Adviser
Executive Director (Tourism Board Research)
Head of Consumer Insight (Travel)
Senior Tourism Consultant (Behaviour)
Tourism Research Director
Independent consultant or freelancer using the MSc in Tourism Travel Behaviour Studies portfolio as evidence
In-house progression within your existing tourism employer using the MSc in Tourism Travel Behaviour Studies

LSTITM's careers service supports Master's learners with executive coaching, LinkedIn optimisation and structured introductions to London DMO research offices, tour-operator insight directorates and policy institutes.

Graduates of the MSc in Tourism Travel Behaviour Studies typically progress into roles across UK inbound tour operators, destination management organisations, OTAs, airline commercial teams and boutique tourism consultancies, and LSTITM alumni support networks help learners identify open vacancies and prepare tailored applications.

The MSc in Tourism Travel Behaviour Studies also equips learners with a concrete portfolio of coursework and applied artefacts they can present at interview, and LSTITM careers advisers help match those artefacts to live vacancies advertised by London tour operators, tourism boards and international travel employers each intake.

Entry Requirements

A UK 2:2 honours degree or overseas equivalent in any discipline
Applicants without a first degree may be considered with 5+ years senior tourism experience
IELTS 6.5 overall with no band under 6.0, or equivalent English proficiency
A 500-word research statement on your travel-behaviour specialisation
Two academic or professional references and a short admissions interview

Why Study at LSTITM

LSTITM is the specialist tourism and international travel management arm of Harold International College of London. Every programme is aligned with recognised UK bodies including the Tourism Society, ITT, ABTA, CIM, IDM, CMI and UKHospitality, giving graduates credible study behind them.

Teaching combines former DMO research directors, tour-operator insight heads and boutique-consulting research partners, delivered on-campus in London, live online and by distance learning to fit senior practitioners.

Choosing the MSc in Tourism Travel Behaviour Studies at LSTITM also opens articulation into the wider Harold International College of London portfolio, so learners on this MSc route can progress into higher LSTITM qualifications or move sideways into related Harold International schools when it fits their career plan.

Apply for MSc in Tourism Travel Behaviour Studies

The MSc in Tourism Travel Behaviour Studies is a credible postgraduate route into executive travel-behaviour research. Contact admissions about the next intake, dissertation supervision and instalment plans. Advance into executive tourism leadership with LSTITM. Enrol Now.