How long is the MSc in Tourism Market Development?

The MSc in Tourism Market Development runs 12 to 18 months. Full-time students complete the MSc in Tourism Market Development in around a year.

How is the MSc delivered?

The MSc in Tourism Market Development is delivered on-campus, online and via distance learning. Every route to the MSc in Tourism Market Development includes research seminars and executive coaching.

Is this UK-recognised?

The MSc in Tourism Market Development is an LSTITM postgraduate award aligned with CIM, Tourism Society and British Chambers reference standards for executive market development.

What are the entry criteria?

Applicants to the MSc in Tourism Market Development need a 2:2 honours degree or 5+ years senior experience and IELTS 6.5. A research statement supports the MSc in Tourism Market Development application.

Current tuition for the MSc in Tourism Market Development is published by LSTITM Admissions. The MSc in Tourism Market Development offers postgraduate instalment plans.

MSc in Tourism Market Development | LSTITM | Harold International College of London

Course Overview

The MSc in Tourism Market Development is a 12 to 18 month postgraduate qualification for executives responsible for growing tourism markets across source-market and inbound programmes. It is aligned with the Chartered Institute of Marketing (CIM), Tourism Society and British Chambers of Commerce reference standards for executive market development.

By graduation, students can author executive market-development plans, brief boards on multi-market entry programmes and lead a research-informed dissertation on tourism market development.

Assessment on the MSc in Tourism Market Development combines executive assignments, a research-informed dissertation and one strategic capstone. Learners select their dissertation topic in the first term so that every subsequent module contributes to their final research question, and the resulting dissertation is a portfolio document ready for use in senior market-development interviews.

Key Features

Delivered on-campus in London, online and via distance learning
Curriculum aligned with CIM, Tourism Society and British Chambers references
Postgraduate MSc with dissertation on market-development topics
Research-informed seminars on source-market and inbound strategy
Case studies from UK tourism boards and multi-market operators
Executive coaching for market-development leadership transitions
Career service for executive market-development tracks
Dissertation topic chosen in term one so every module reinforces the research question
Strategic capstone reviewed by a panel of LSTITM industry faculty

What You Will Learn

Executive market-development planning for tourism organisations
Source-market prioritisation frameworks including ARIMA basics
Multi-market entry playbooks for tourism boards and operators
Executive brief authoring on market growth programmes
Research methods for market-development dissertations
Cross-market partnership working with trade and consumer partners
Ethics and geopolitical intelligence for market development
Sustainability and stewardship integration into market growth plans
Executive research methodology including qualitative and quantitative design
Postgraduate academic writing to publication-ready standards
Executive coaching cadences with LSTITM commercial and destination faculty

Who This Course Is For

Bachelor graduates targeting executive market-development roles
Senior marketing or trade managers moving into strategic tourism briefs
International postgraduate applicants targeting UK MSc study
Career changers with 5+ years senior commercial experience
Aspiring heads of market development in tourism boards and operators

Career Pathways

Tourism Business Development Manager (Executive)
Tourism Marketing Manager (Executive Market Development)
Global Tourism Manager (Market Development)
Head of Tourism Development (Markets)
Tourism Consultancy Partner (Market Development)
Regional Tourism Director (Markets)
Tourism Corporate Development Manager

LSTITM's careers service connects MSc students with executive market-development recruiters at UK tourism boards and multi-market operators, plus board-level career coaching.

MSc in Tourism Market Development students also benefit from a quarterly executive markets salon where working heads of market development from UK tour operators, tourism boards and airline groups share live market entry dilemmas with the cohort. Distance-learning students join by video and receive sanitised market entry documents for their own reference. Past alumni consistently cite this salon as the feature that most translated postgraduate market development theory into the confidence to step into a market entry boardroom conversation.

Entry Requirements

A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
Applicants without a first degree may be considered with 5+ years senior tourism or trade experience
IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
A 500-word research statement on the applicant's chosen area of market development
Two academic or professional references and a short interview

Applicants who narrowly miss the IELTS 6.5 threshold can take LSTITM's postgraduate pre-sessional English support before joining the MSc in Tourism Market Development, and international applicants receive a personal admissions reply within three working days. Applicants without a first degree but with five years of senior commercial or trade experience should submit a portfolio statement and a research proposal.

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London. Every LSTITM programme is aligned with the Tourism Society, ITT, ABTA, CIM and UKHospitality reference frameworks.

Our postgraduate curriculum is written by former commercial directors, market development leads and consulting partners and delivered across three flexible modes with dedicated executive career support.

Master's graduates from LSTITM's market development route step into executive tourism roles with a research-informed dissertation, an industry-facing capstone and a personal executive coaching relationship maintained for the full duration of study. Alumni report that this triple combination is what most differentiates the LSTITM postgraduate market-development experience from more academic MSc routes elsewhere in the UK sector.

Apply for MSc in Tourism Market Development

Applications are open now for the next intake of the MSc in Tourism Market Development. Advance into executive tourism leadership with LSTITM and secure a research-informed postgraduate MSc in market development. Termly intakes are open across on-campus, online and distance-learning modes so senior professionals can pick the route that best fits their executive commitments. Applications are reviewed on a first-come basis, the LSTITM admissions team responds within three working days, and executive applicants who want to talk through their market development experience with an admissions officer before applying can request a short one-to-one call through the LSTITM enquiry form. Applicants without a first degree but with 5+ years of senior commercial or trade experience are welcome to apply through the portfolio pathway. Enrol Now.