How long does the MSc in Tourism Service Design take to complete?

The MSc in Tourism Service Design runs over a duration band of 12 to 18 months full postgraduate route. LSTITM structures the MSc in Tourism Service Design so students can pace study around work and personal commitments across on-campus, online and distance-learning routes.

How is the MSc in Tourism Service Design delivered?

The MSc in Tourism Service Design is delivered flexibly across on-campus sessions in London, live online seminars and structured distance-learning modules. Applicants to the MSc in Tourism Service Design can choose the delivery mix that best fits their schedule and location.

Is the MSc in Tourism Service Design recognised in the UK?

The MSc in Tourism Service Design is a UK postgraduate degree aligned with BCS senior-service standards. Graduates of the MSc in Tourism Service Design progress into executive CX and service-design roles.

What are the entry requirements for the MSc in Tourism Service Design?

Entry to the MSc in Tourism Service Design requires a UK 2:2 degree or 5+ years' senior CX experience plus IELTS 6.5. Applicants to the MSc in Tourism Service Design submit a 500-word research statement.

How much does the MSc in Tourism Service Design cost, and is funding available?

The MSc in Tourism Service Design sits within LSTITM's Master's fee band, with instalment plans and international scholarships. The MSc in Tourism Service Design fees team confirms current rates.

MSc in Tourism Service Design | LSTITM | Harold International College of London

Course Overview

The MSc in Tourism Service Design is an LSTITM Master (MSc) programme running for a duration band of 12 to 18 months full postgraduate route. It is delivered as a research-informed UK postgraduate qualification and delivered by academics, industry contributors and practitioners from London's Travel Systems & Global Tourism community. The course centres on tourism service design, taught across on-campus, online and distance-learning routes so that UK-based and international applicants can study without disrupting their working commitments.

By graduation, students on the MSc in Tourism Service Design are producing executive-grade work drawn from distribution systems, travel technology and global tourism operations. This MSc builds executive service-design capability for senior tourism practitioners across UK tour operators, OTAs and destination organisations. You will study service-design strategy, prototyping and executive delivery at postgraduate level with a dissertation.

Key Features

Full postgraduate route with dissertation on senior service-design questions.
Alignment with BCS senior-service-design practice standards.
Reference to Tourism Society and Institute of Hospitality service-design themes.
Applied projects with London CX directors and travel-tech service leaders.
Dedicated LSTITM postgraduate careers support and mentorship.
Pathway into consultancy, corporate development and executive leadership.

What You Will Learn

Design executive service-design strategies for UK tourism organisations.
Coordinate prototyping and pilot programmes at senior level.
Manage cross-functional service-design teams across products.
Interpret service-design performance data at portfolio level.
Lead senior-stakeholder engagement on service-design investment.
Apply UK accessibility, safeguarding and consumer-protection duties.
Coordinate external service-design agency relationships.
Produce a dissertation on a senior tourism service-design question.

Who This Course Is For

Senior CX and service practitioners moving into executive service-design roles.
Diploma-level and Bachelor graduates progressing into postgraduate study.
International applicants seeking a UK postgraduate tourism service-design qualification.
Career changers with senior CX or service-design experience entering tourism.

Alongside the taught modules, the MSc in Tourism Service Design incorporates seminar reflection, small-group critique and live-brief clinics with LSTITM industry contributors. Learners on the MSc in Tourism Service Design join a peer cohort drawn from UK, European and international backgrounds, which supports the cross-market perspective expected of modern Travel Systems & Global Tourism professionals. This mixed learning environment consolidates the tourism service design themes into working practice and gives every student a reference network in the London tourism community they can draw on across their career.

Assessment on the MSc in Tourism Service Design blends practical portfolio work, short written reflections and applied case exercises drawn from live UK travel-industry briefs. Teaching staff on the MSc in Tourism Service Design give structured formative feedback throughout the programme so students know exactly where they stand against the Master (MSc) learning outcomes. LSTITM's academic team also supports every learner with study-skills tutorials, referencing clinics and an academic-integrity induction that meets UK higher-education expectations across on-campus, online and distance-learning delivery modes. Students also access a dedicated learning portal with reading lists, recorded lectures and industry-current examples that keep the tourism service design content connected to real UK travel-industry practice.

Career Pathways

Head of Service Design (Travel)
Head of Customer Experience (Travel)
Tourism Product Manager (Service)
Booking Platform Manager (Senior)
Travel Technology Specialist (Senior)
Tourism Systems Consultant (Service Design)

Graduates of the MSc in Tourism Service Design are supported by the LSTITM careers service, which offers CV coaching, LinkedIn reviews and introductions across London tourism boards, tour operators, OTAs, airline ground services and destination management organisations.

Entry Requirements

A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline.
Applicants without a first degree may be considered with 5+ years senior tourism experience.
IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency.
A 500-word research statement on the applicant's chosen area of tourism specialisation.
Two academic or professional references and a short interview.

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London focused on the destination, business, systems and strategic disciplines that shape modern global tourism. Every LSTITM programme is aligned with recognised UK tourism and marketing bodies including IATA (referenced), BCS (the Chartered Institute for IT), TechUK and the Institute of Travel and Tourism (ITT), so graduates step into the sector with credible, industry-referenced study behind them.

Our curriculum is written by former destination directors, travel-industry technologists, tourism consultants and marketing leaders, and delivered across on-campus, online and distance-learning routes for working professionals and international students. LSTITM's articulation model means every Certificate and Diploma leads cleanly into an Advanced Diploma, Higher Diploma and full honours degree, with Master's routes for those aiming at consultancy, corporate development and executive tourism leadership.

Apply for MSc in Tourism Service Design

Applications for the MSc in Tourism Service Design are open now for the next intake. Speak with LSTITM's admissions team to discuss entry routes, delivery mode, funding and progression from your current qualification or role. Advance into executive tourism leadership with LSTITM, and secure your place on the MSc in Tourism Service Design today. Enrol Now.