How long is the MSc in Tourism Marketing Strategy?

The MSc in Tourism Marketing Strategy runs 12 to 18 months. Full-time students complete the MSc in Tourism Marketing Strategy in around a year.

How is the MSc delivered?

The MSc in Tourism Marketing Strategy is delivered on-campus, online and via distance learning. Every route to the MSc in Tourism Marketing Strategy includes seminars and executive coaching.

Is this UK-recognised?

The MSc in Tourism Marketing Strategy is an LSTITM postgraduate award aligned with CIM, Tourism Society and CMI reference standards for executive marketing strategy.

What are the entry requirements?

Applicants to the MSc in Tourism Marketing Strategy need a 2:2 honours degree or 5+ years senior experience and IELTS 6.5. A research statement supports the MSc in Tourism Marketing Strategy application.

Current tuition for the MSc in Tourism Marketing Strategy is published by LSTITM Admissions. The MSc in Tourism Marketing Strategy offers postgraduate instalment plans.

MSc in Tourism Marketing Strategy | LSTITM | Harold International College of London

Course Overview

The MSc in Tourism Marketing Strategy is a 12 to 18 month postgraduate qualification for senior marketers stepping into executive marketing strategy roles. It is aligned with the Chartered Institute of Marketing (CIM), Tourism Society and Chartered Management Institute (CMI) reference standards for executive marketing strategy.

By graduation, students can author executive marketing strategies, brief boards on brand-portfolio decisions and complete a research-informed dissertation on tourism marketing strategy.

Assessment on the MSc in Tourism Marketing Strategy combines executive assignments, a research-informed dissertation and one strategic capstone. Learners select their dissertation topic in the first term so that every subsequent module contributes to their final research question, and the resulting dissertation is a portfolio document ready for use in senior marketing strategy interviews.

Key Features

Delivered on-campus in London, online and via distance learning
Curriculum aligned with CIM, Tourism Society and CMI references
Postgraduate MSc with dissertation on marketing strategy topics
Research-informed seminars on brand-portfolio and marketing planning
Case studies from UK travel and hospitality marketing organisations
Executive coaching for CMO and marketing strategy transitions
Career service for executive marketing strategy tracks
Dissertation topic chosen in term one so every module reinforces the research question
Strategic capstone reviewed by a panel of LSTITM industry faculty

What You Will Learn

Executive marketing strategy authoring across brand and performance
Brand portfolio management for multi-brand tourism organisations
Marketing planning cycles at three-year and one-year horizons
Executive briefing formats for CMOs, CEOs and boards
Research methods for marketing strategy dissertations
Growth playbook design for multi-market tourism brands
Ethics, sustainability and inclusive marketing in executive strategy
Portfolio prioritisation and investment case authoring
Executive research methodology including qualitative and quantitative design
Postgraduate academic writing to publication-ready standards
Executive coaching cadences with LSTITM marketing strategy faculty

Who This Course Is For

Bachelor graduates targeting executive marketing strategy roles
Senior marketing leaders moving into executive tourism briefs
International postgraduate applicants targeting UK marketing MSc study
Career changers with 5+ years senior marketing experience
Aspiring CMOs and strategy heads in tourism brands

Career Pathways

Tourism Strategy Consultant (Marketing)
Tourism Marketing Manager (Executive Strategy)
Head of Tourism Development (Marketing Strategy)
Regional Tourism Director (Marketing)
Tourism Consultancy Partner (Marketing Strategy)
Global Tourism Manager (Marketing Strategy)
Chief Tourism Officer (Marketing Track)

LSTITM's careers service connects MSc students with executive marketing strategy recruiters at UK tourism corporates and consulting firms, plus board-level career coaching.

MSc in Tourism Marketing Strategy students also benefit from a quarterly executive strategy salon where working CMOs and executive marketing strategists from UK corporates and consultancies share live marketing strategy dilemmas with the cohort. Distance-learning students join by video and receive sanitised marketing strategy documents for their own reference. Past alumni consistently cite this salon as the feature that most translated postgraduate marketing strategy theory into the confidence to step into a CMO office conversation with credibility.

Entry Requirements

A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
Applicants without a first degree may be considered with 5+ years senior tourism marketing experience
IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
A 500-word research statement on the applicant's chosen area of marketing strategy
Two academic or professional references and a short interview

Applicants who narrowly miss the IELTS 6.5 threshold can take LSTITM's postgraduate pre-sessional English support before joining the MSc in Tourism Marketing Strategy, and international applicants receive a personal admissions reply within three working days. Applicants without a first degree but with five years of senior marketing strategy experience should submit a portfolio statement and a research proposal.

Why Study at LSTITM

LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London. Every LSTITM programme is aligned with the Tourism Society, ITT, ABTA, CIM and UKHospitality reference frameworks.

Our postgraduate curriculum is written by former CMOs, executive marketing strategists and consulting partners and delivered across three flexible modes with dedicated executive career support.

Master's graduates from LSTITM's marketing strategy route step into executive tourism roles with a research-informed dissertation, an industry-facing capstone and a personal executive coaching relationship maintained for the full duration of study. Alumni report that this triple combination is what most differentiates the LSTITM postgraduate marketing strategy experience from more academic MSc routes elsewhere in the UK sector.

Apply for MSc in Tourism Marketing Strategy

Applications are open now for the next intake of the MSc in Tourism Marketing Strategy. Advance into executive tourism leadership with LSTITM and secure a research-informed postgraduate MSc in marketing strategy. Termly intakes are open across on-campus, online and distance-learning modes so senior professionals can pick the route that best fits their executive commitments. Applications are reviewed on a first-come basis, the LSTITM admissions team responds within three working days, and executive applicants who want to talk through their marketing strategy experience with an admissions officer before applying can request a short one-to-one call through the LSTITM enquiry form. Applicants without a first degree but with 5+ years of senior marketing experience are welcome to apply through the portfolio pathway. Enrol Now.