MSc in Tourism Marketing Management
Course Overview
The MSc in Tourism Marketing Management is a 12 to 18 month postgraduate qualification for senior marketers and marketing-adjacent leaders moving into executive tourism roles. It is aligned with the Chartered Institute of Marketing (CIM), Institute of Data and Marketing (IDM) and Tourism Society reference standards for executive marketing practice.
By graduation, students can lead full marketing functions at tour operators, DMOs and airline groups, own brand, performance and CRM strategy and produce a research-informed dissertation on a live executive tourism marketing question.
Assessment on the MSc in Tourism Marketing Management combines executive assignments, a research-informed dissertation and one strategic capstone. Learners select their dissertation topic in the first term so that every subsequent module contributes to their final research question, and the resulting dissertation is a portfolio document ready for use in senior executive interviews.
Key Features
- Delivered on-campus in London, online and via distance learning
- Curriculum aligned with CIM, IDM and Tourism Society references
- Postgraduate MSc with dissertation or executive capstone module
- Research-informed seminars on tourism brand and performance strategy
- Case studies from UK tour operators, airline marketing and DMOs
- Executive coaching for senior marketing career transitions
- Career service for CMO and marketing director trajectories
- Dissertation topic chosen in term one so every module reinforces the research question
- Strategic capstone reviewed by a panel of LSTITM industry faculty
What You Will Learn
- Executive tourism marketing strategy across brand and performance
- Marketing mix modelling and MMM for travel businesses
- Brand equity measurement and long-term brand-building for tourism
- Performance marketing governance across paid and owned channels
- CRM and loyalty strategy at executive level in tourism
- Research methods for dissertation and executive research briefs
- Boardroom marketing storytelling and P&L accountability
- Ethics, sustainability and inclusive marketing in tourism
- Executive research methodology including qualitative and quantitative design
- Postgraduate academic writing to publication-ready standards
- Executive coaching cadences with LSTITM sector faculty
Who This Course Is For
- Bachelor graduates targeting executive marketing careers in tourism
- Senior marketers moving from adjacent sectors into tourism briefs
- International postgraduate applicants targeting UK marketing MSc study
- Career changers with 5+ years of senior marketing experience
- Aspiring CMOs and heads of marketing in tourism organisations
Career Pathways
- Tourism Marketing Manager (Executive)
- Head of Tourism Development (Marketing)
- Tourism Consultancy Partner (Marketing)
- Global Tourism Manager (Marketing)
- Tourism Corporate Development Manager (Marketing)
- Regional Tourism Director (Marketing)
- Executive Director (Tourism Board Marketing)
LSTITM's careers service connects MSc students with executive marketing recruiters at UK tour operators, airline groups and DMOs, plus board-level career coaching.
MSc in Tourism Marketing Management students also benefit from a quarterly executive marketing salon where working CMOs and marketing directors from UK tour operators, airline groups and hospitality corporates share live marketing dilemmas with the cohort. Distance-learning students join by video and receive sanitised marketing plans and briefing packs for their own reference. Past alumni consistently cite this salon as the feature that most translated postgraduate marketing theory into the confidence to step into a genuine CMO office conversation.
Entry Requirements
- A UK 2:2 (Lower Second Class) honours degree or overseas equivalent in any discipline
- Applicants without a first degree may be considered with 5+ years senior tourism experience
- IELTS 6.5 overall (no band under 6.0) or equivalent English proficiency
- A 500-word research statement on the applicant's chosen area of tourism marketing
- Two academic or professional references and a short interview
Applicants who narrowly miss the IELTS 6.5 threshold can take LSTITM's postgraduate pre-sessional English support before joining the MSc in Tourism Marketing Management, and international applicants receive a personal admissions reply within three working days. Applicants without a first degree but with five years of senior marketing experience should submit a portfolio statement and a research proposal to be considered for the MSc in Tourism Marketing Management.
Why Study at LSTITM
LSTITM is the London School of Tourism and International Travel Management, a specialist division of Harold International College of London. Every LSTITM programme is aligned with the Tourism Society, ITT, ABTA, CIM and UKHospitality reference frameworks.
Our postgraduate curriculum is written by former CMOs, marketing directors and tourism consulting partners and delivered across three flexible modes with dedicated executive career support.
Master's graduates from LSTITM's marketing management route step into executive tourism roles with a research-informed dissertation, an industry-facing capstone and a personal executive coaching relationship maintained for the full duration of study. Alumni report that this triple combination is what most differentiates the LSTITM postgraduate marketing experience from more academic MSc routes elsewhere in the UK sector.
Apply for MSc in Tourism Marketing Management
Applications are open now for the next intake of the MSc in Tourism Marketing Management. Advance into executive tourism leadership with LSTITM and secure a research-informed postgraduate marketing MSc. Termly intakes are open across on-campus, online and distance-learning modes so senior professionals can pick the route that best fits their executive commitments. Applications are reviewed on a first-come basis and the LSTITM admissions team responds within three working days. Enrol Now.
