How long is the Advanced Diploma in Hospitality Digital Marketing?

The Advanced Diploma in Hospitality Digital Marketing runs 12 to 15 months on-campus, online or by distance learning, ending with a capstone digital marketing plan.

Is this Advanced Diploma recognised across UK hospitality marketing?

Yes. The Advanced Diploma in Hospitality Digital Marketing is a UK Level 5 senior-track credential benchmarked to Chartered Institute of Marketing hospitality streams and Institute of Hospitality senior-practice guidance.

What are the entry requirements?

A Level 4 Diploma, Foundation Year or at least two years of relevant hospitality marketing experience, GCSE English and Mathematics at grade 4/C, and IELTS 6.0 overall for non-native English speakers.

What does the Advanced Diploma cost and is funding available?

Fees, part-payment plans and international payment schedules for the Advanced Diploma in Hospitality Digital Marketing are confirmed at enrolment. LSCAHM admissions reviews scholarship eligibility with each applicant.

Adv Diploma Hospitality Digital Marketing | LSCAHM | Harold International College of London

Course Overview

The Advanced Diploma in Hospitality Digital Marketing is a 12 to 15-month UK Level 5 senior-track qualification aligned with Chartered Institute of Marketing hospitality streams, Institute of Hospitality, UKHospitality and Tourism Society senior guidance. It is written for hospitality marketing coordinators and digital specialists moving into structured leadership of hospitality digital marketing programmes across hotels, restaurants and event operators.

By graduation, students can lead a digital marketing programme, defend paid and owned channel investment, run CRM and lifecycle programmes, and prepare for hospitality marketing manager progression.

Key Features

Level 5 syllabus benchmarked to Chartered Institute of Marketing hospitality streams and Institute of Hospitality senior guidance.
Applied labs covering paid social, search, CRM and lifecycle marketing for hospitality.
Case studies drawn from London hotel groups, restaurant portfolios and event operators.
Capstone hospitality digital marketing plan written to a real brief.
Credit transfer confirmed in writing into UK Bachelor top-ups in hospitality management or marketing.
Named programme tutor drawn from senior hospitality digital marketing practice.
Access to Chartered Institute of Marketing and Institute of Hospitality student membership pathways.

What You Will Learn

Design a hospitality digital marketing plan across paid, owned and earned channels.
Build CRM and lifecycle marketing programmes for hotels, restaurants and events.
Run paid social, search and display campaigns with margin discipline.
Support brand-safe influencer, PR and content programmes.
Read attribution data and defend digital investment cases.
Handle reputation management and reviews across digital channels.
Coach hospitality marketing coordinators through campaign execution.
Present digital marketing plans to general managers and revenue directors.

Who This Course Is For

Hospitality marketing coordinators targeting marketing manager progression.
Digital marketing specialists moving into hospitality-specific roles.
Working practitioners planning articulation into a UK Bachelor top-up.
International applicants building UK-recognised hospitality digital marketing credentials.
Career changers from general marketing entering hospitality digital marketing.

Career Pathways

Hospitality Marketing Manager
Destination Marketing Manager
Hospitality Brand Manager (digital-led)
Cluster Revenue Manager (marketing-linked)
Guest Relations Manager (digital-led)
Hospitality Programme Manager
Multi-unit Manager (marketing track)

The LSCAHM careers service connects Advanced Diploma hospitality digital marketing students with London hotel groups, restaurant portfolios and destination marketing teams recruiting digital marketing leaders.

Entry Requirements

A relevant Diploma (Level 4) in marketing, hospitality or business, a Foundation Year, or at least two years of relevant hospitality marketing experience.
GCSE English at grade 4/C and Mathematics at grade 4/C or equivalent.
IELTS 6.0 overall (no band below 5.5) for non-native English speakers.
One academic or professional reference.
Applicants with a portfolio of hospitality campaigns or content briefs are encouraged to include it.

Why Study at LSCAHM

The London School of Culinary Arts and Hospitality Management is a specialist division of Harold International College of London teaching in small, tutor-visible cohorts. LSCAHM reads culinary arts, hospitality management, tourism, events and food business as interlocking disciplines, so hospitality digital marketing is taught alongside brand, revenue and guest experience context.

Central London places hotel groups, the Institute of Hospitality, the Chartered Institute of Marketing and the Tourism Society within a short tube ride of every classroom, and three parallel study modes support working marketing practitioners.

Apply for Advanced Diploma in Hospitality Digital Marketing

Enrol on a UK Level 5 Advanced Diploma at LSCAHM. Credit transfer into Bachelor top-ups is confirmed in writing at enrolment, and admissions responds within one working day. Enrol Now